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Spotlight on Creative Industries Creative Industries covers a wide range of sectors and jobs. You could be working in a high tech role in computer games production, interactive media, social network and web development, digital post production in Films or on Dr Who, or you could be working in a more traditional creative role in the performing arts, writing or art and design. Did you know? • 1/3 of all Creative jobs in Wales are based in Cardiff. • 68% of the Welsh creative workforce hold a degree level qualification. So what’s involved? Creative Industries is probably the most glamourous of sectors but this makes it fiercely competitive. It is also one of the most innovative industries, linked directly to the rapid development of digital technologies and the growth of the internet and online world. The UK Creative Industry is the largest in Europe and contributes nearly 8% of the UK’s economy. (Source:Creative Industries Sector Assessment- WAG) The sector is important to Wales; 4% of the total UK creative workforce is employed in Wales. • There are in the region of 3,600 businesses in Wales within the creative industries. • 29% of Creative workers are women. • By 2017 there will be 7,000 more creative jobs in Wales; half of these will be new jobs due to growth in the industry. (Source:Creative Blueprint Summary Wales June 2008: Creative & Cultural Skills) Creative Industries is a growing sector. It makes up 7.3% of the Welsh economy and is growing twice as fast as the economy as a whole. The Welsh Government has identified the Creative Industries as one of its original 6 key sectors that will drive future business growth in Wales. Creative and Cultural Industries tend to be centred on capital cities. Cardiff dominates the industry in Wales, with 30% of all Welsh Creative jobs based in Cardiff, which is similar to the percentage of English Creative jobs based in London. The development of the BBC Wales ‘drama village’ in Cardiff Bay will build on the success that national productions like Dr Who have brought to Wales. The village will be completed towards the end of 2011, and in 2012 productions will include Dr Who and Pobol Y Cwm. The workforce in the Creative Industries is highly skilled and quite young. Nearly half of all Creative workers are under the age of 35 and 68% hold a degree level qualification. Tip Do your research – a strong understanding of the industry you are interested in will give you the edge over other applicants (Source: Strategic Skills Assessment for Wales 2010: www.skillset.org) Useful links What does the future hold? Over the last 20 years the UK’s Creative Industry has grown by 4% per year compared to 3% for the rest of the economy. (Source: The Heart of Digital Wales: a review of Creative Industries for the Welsh Assembly Government) The sector remains relatively resilient to the recession and forecasts predict significant growth in the number of jobs – 7,000 more people by 2017 in Wales (150,000 more across the UK). (Source: Creative Blueprint Summary Wales June 2008: Creative & Cultural Skills) Performing Arts weblinks Design, Arts and Crafts weblinks BBC Careers SkillSet Creative & Cultural Skills Prospects Across the UK nearly half, 49%, of the workforce are in associate professional and technical roles (jobs which have specialist skills and usually a high level vocational qualification) This (Source:Sector Skills Agreement for the Creative and Cultural Industries, February is where much of the growth will be. 2010 ) Half of future jobs will require a degree level qualification. The industry has high numbers of freelancers, part-time workers and self-employment, not only actors and musicians, but also animators, radio production and television staff. As it becomes more competitive and costs are cut, jobs are less likely to be fulltime or permanent. In Wales, employers generally do not have problems recruiting; only 4% experienced difficulty in filling vacancies. This is far lower than the UK average (24%) for the industry. Spotlight on Creative Industries 1 In January 2011 the Welsh Government announced a fund of £4.5 million to support training in the Creative Industries in West Wales and the Valleys. This will help workers and businesses keep up with new technologies and develop management, technical and craft skills. What about Creative Graduates? The rate of employment of students graduating from Art & Design, Media Studies and Performing Arts courses in 2010 was higher than the average for all subjects; however, the unemployment rate from these subjects was also higher. Fewer graduates go on to further study or training from the creative subjects More graduates from Design Studies were self employed than from any other degree course: Subject % in employment % unemployed Performing Arts 64.1% 8.7% Media Studies 67.1% 14.1% Art & Design 67.2% 11.3% All Subjects 62.2% 8.5% Find out more For more information and advice about working in the Creative Industries: • Talk to your Careers Adviser • Use your school or college library • Use your local Careers Centre library • Ring 0800 100 900 What jobs could I do? Jobs range from the high tech roles in computer games production, interactive media, social network web development and digital post production in Films and TV to the more traditional creative roles such as musicians, artists, writers, broadcasters and actors as well as architects and librarians. Here are just some of the jobs you could consider: TV & Radio Choreographer Stunt Artist Sound Engineer Runner Script Supervisor / Editor Sound / Lighting Engineer Production Assistant Performing Arts Actor Agent Musician Dancer Stage Door Assistant • • Studio and equipment hire Rigger Crane Operator Genny Operator Gaffer Apprentice Lighting Technician Animation & Computer games Game Designer / Programmer Artist – computer games • • QA Tester Animators 3D Games Artist • • • Art, Design & Publishing Architect Graphic Designer Artist Journalist Proof Reader Textile Designer Copy Editor Photo-imaging & Post production Photographer Library Assistant Edit Assistant Colourist Audio Dubbing Assistant Social Networking Tweet Editor Blogger Do you know what these jobs involve? Click on them to see, or you might miss out on a job you’d really like! 2 Spotlight on Creative Industries Where could I work? Creative Industries cover the following sectors: • • • • • • • • Advertising Animation Architecture Arts & Literature Computer Games Crafts Design Facilities (which includes post production, studio equipment hire, support services for Film & TV etc…) • • • • • • • • • Film Interactive Media Music Performing Arts Publishing Social Networking Software Textiles & Fashion Design TV & Radio The sectors that employ the most people in Wales are Interactive Media (approximately 4,000 people), Cultural Heritage including libraries, museums, botanical gardens and other cultural attractions (4,000), Television (3,500), Performing Arts (Sources: Strategic Skills Assessment for Wales 2010:www.skillset.org (2,400), Design (2,100) and Publishing (2,000). NOMIS Business Register and Employment Survey 2009) Approximate number of people employed in the Creative Industries in Wales What skills do I need? The Creative workforce is highly qualified; 68% of the workers hold the equivalent of a degree qualification. The training or course you need will depend on the job you want. Talk to your Careers Adviser and check the entry requirements for your chosen career. Spotlight on Creative Industries 3 In the Creative Industries you are likely to be working in a dynamic workplace where you will need to be able to work well under pressure and be able to think on your feet. You will also need some or all of the following: • lots of self-confidence • the ability to network and build your own contacts • enthusiasm, commitment and persistence • creativity and imagination • originality • appropriate technical ability depending on the job – e.g. graphic design, electronics, light and lens work and digital technology etc. • excellent communication and networking skills • a willingness to work long, irregular hours when necessary • the ability to work as part of a team, with people from many different disciplines e.g. sound engineer who can work with musicians or film animators • flexibility and adaptability in a fast-changing world of technology • the ability to work to pressurised deadlines Do I need Welsh language skills? In many of the sectors of the Creative Industries particularly in Media, broadcasting and TV, Welsh Language skills are particularly important. 29% of the creative workforce is Welsh speaking. So being bi-lingual could help you get a job. Skills in demand Whilst in many areas of the creative industries competition for jobs is fierce and more people apply than there are jobs. The following roles are in short supply: • Broadcast Engineering • Visual Effects (VFX) • Graphic design roles in advertising and design businesses • Skilled Archeologists • Visitor Relations Occupations in the Cultural Heritage Industry eg. Museums • Design and textile technology in the Fashion Industry. (Source: Strategic Skills Assessment for the Creative Industries, January 2010) What can I earn? . Freelance work, short term contracts and self employment are common in the Creative Industries so salaries can vary enormously, particularly if you set up your own business. Wages can be low – 62% of the industry earns less than £20,000 while 1 in 10 earns more than £41,000. (Source: Sector Skills Agreement for the Creative and Cultural Industries, February 2010) BBC Journalist Trainee Graphic Designer Starting Salary Senior Graphic Designer 4 Spotlight on Creative Industries £18,903 £14,000 – £22,000 £30,000-£65,000 Trainee Textile Designer Textile Designer (4 years experience) Photographer Television Production Assistant Freelance Production Assistant (Guideline Rate) Director of BBC Wales Runner Runner Internship Employed Orchestral Musician Freelance Solo Musician Architect (senior/associate/partner level) £13,000-£15,000 £20,000-£25,000 £25,000-£65,000+ £14,000 -£25,000 £481 per week (Broadcasting Union BETCU) £185,000 (Guardian 2009) £7-8 per hour (recommended freelance rate) Voluntary with no salary but costs may be paid e.g. travel & accommodation £22,000-£45,000 £16,000-£18,000 £35,000 - £80,000 What do I need to do? It’s really important to try and gain as many contacts as possible especially in the media industry. Much of the recruitment for jobs is informal so knowing those who employ or hire is important. Remember that you might have to work for nothing to get a foot into some industries e.g. helping out in a music studio, making coffee on a film set, getting an internship on a fashion magazine. Keep the work or a record of the work that you have done. This means keeping a portfolio of art work, copies of dvd’s you’ve produced, websites or blogs you’ve created, articles you’ve written on the internet or had printed, a record of productions you’ve danced, sung or acted in. You’ll need this evidence to help you get a job! From reading this, you will now know that you need to get as qualified as possible to get into this sector. Remember that it’s not just university that could be an option. Apprenticeships and vocational courses could also be available. When you’re ready to think about getting qualified click Courses in Wales which has links to a variety of training, work based and further education opportunities in your area. If you want to find out about apprenticeships and see what’s available click on Apprenticeship Matching Service. So, take the time to research and give yourself the edge! Research, research, research! You wouldn’t download music without sampling first. One of the biggest keys to your success is to know as much as you can about the work you’re interested in. Ask friends and family if they know anyone that works in creative jobs and speak to them. Speaking to a Careers Adviser can really help, especially once you’ve done lots of research! This website can help get your research underway! Click the links under What Jobs Could I Do for information about getting into different jobs in this industry as well as the weblinks under Useful Links. Don’t forget, one of the 3 main reasons employers give for not employing applicants is lack of work experience. So, if you want to wow your employer with your knowledge and practical experience and get the advantage you need, start finding out about Work Experience opportunities. Sources of Information Creative Industries Sector Assessment, Welsh Assembly Government Sector Skills Agreement for the Creative and Cultural Industries, February 2010:www.ccskills.org.uk Strategic Skills Assessment for the Creative Industries, January 2010: Creative & Cultural Skills/Skillset Strategic Skills Assessment for Wales 2010: www.skillset.org What do Graduates do? 2010 Creative Blueprint Summary Wales June 2008: Creative & Cultural Skills The Heart of Digital Wales: a review of Creative Industries for the Welsh Assembly Government NOMIS Business Register and Employment Survey 2009 ONS Neighbourhood Statistics Dec 2010 NOMIS, Job Centre Plus Vacancies notified by Occupation Spotlight on Creative Industries 5