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Mogreet launches Valentine's Day ecards - Mobile Marketer - ... Home 1 of 4 Classic Guides White papers http://www.mobilemarketer.com/cms/news/messaging/2642.html Blog Advertise Job postings 2/13/09 8:28 AM Mogreet launches Valentine's Day ecards - Mobile Marketer - ... Job postings Home >> >> News >> >> Messaging ARTICLE TOOLS SPONSOR NEWS Ad networks Advertising Advertising agencies Associations Banking and payments Carrier networks Commerce http://www.mobilemarketer.com/cms/news/messaging/2642.html Receive the latest articles for free. Click here to get the Mobile Marketer newsletters. Mogreet launches Valentine's Day ecards By Giselle Abramovich Content Database/CRM February 13, 2009 Email Mobile messaging start-up Gaming company Mogreet Inc. announced Legal/privacy a special series of Valentine’s Day ecards for mobile phones Manufacturers featuring short scenes from the Media hit movie “Twilight.” Messaging Mogreets are mobile video Music greeting cards that marry the Research Search Social networks engagement of video with the TheTwilight Mogreet customers are mostly 13-17 year olds. Software and technology Television Video OPINION Classic Guides Columns personalization of text. Mogreet MOST POPULAR ARTICLES 1. Fast-food chain Subway launches mobile ordering system 2. Nike breaks mobile bar code campaign at Mountain Dew event 3. A victory for Obama, a victory for mobile 4. Retail giant Target intensifies mobile-shopping effort 5. Cold Stone Creamery targets families with mobile in-store push “MMS offers consumers a richer and more personalized way of expressing their message and also allows them to associate via Mogreets with some of the most entertaining Hollywood content,” said Mitch Feinman, general manager of Mogreets, Venice Beach, CA. Editorials Letters Blog RESOURCES According to Nielsen Mobile, 29 percent of mobile subscribers in the Case studies U.S. over the age of 13 send or receive MMS messages on a regular Editorial calendar Events News briefs basis Mogreets are delivered by MMS where available, or as an attachment to a SMS text message. Newsletter archive Podcasts Webcasts Whitepapers Twilight is using Mogreets in addition to some other initiatives, as a way to bridge the gap between the theatrical and DVD release March 21. With more than 3,000 mobile video greetings in its library, Mogreet offers an array of content, including ecards featuring high-profile celebrities and memorable movie clips. Mogreet has relationships with several top-tier content partners, including Paramount Digital Entertainment and FOX Searchlight. A number of celebrities have recorded original lines of Mogreets, including former N Sync star Lance Bass, reality-television star Tila Tequila and Mona Love, the animated alter ego of Jennifer Love Hewitt. Currently, Mogreets can be sent in various ways: from the company’s Web site at http://www.mogreet.com directly from a mobile device. SECTORS Advertising agencies Apparel and accessories Arts and entertainment Automotive 2 of 4 Mogreets are also available through the AT&T Multimedia Storefront, Sprint Fun Text Messaging and will be available on Verizon by month’s end. “The strategy behind this news to let the consumer know that 2/13/09 8:28 AM Mogreet launches Valentine's Day ecards - Mobile Marketer - ... Business to business Consumer electronics Consumer packaged goods Education Financial services Food and beverage Government http://www.mobilemarketer.com/cms/news/messaging/2642.html Mogreet offers a fun and inexpensive way for last-minute Valentine's Day senders to send a message to their loved ones,” Mr. Feinman said. Associate Editor Giselle Abramovich covers ad networks, advertising, content, email, media, messaging, legal/privacy, search, social networks, television and video. Reach her at [email protected]. Healthcare Home furnishings Legal/privacy Like this article? Sign up for a free subscription to Mobile Marketer's must-read newsletters on mobile marketing. Click here! 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