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Mogreet launches Valentine's
Day ecards
By Giselle Abramovich
Content
Database/CRM
February 13, 2009
Email
Mobile messaging start-up
Gaming
company Mogreet Inc. announced
Legal/privacy
a special series of Valentine’s Day
ecards for mobile phones
Manufacturers
featuring short scenes from the
Media
hit movie “Twilight.”
Messaging
Mogreets are mobile video
Music
greeting cards that marry the
Research
Search
Social networks
engagement of video with the
TheTwilight Mogreet
customers are mostly 13-17 year
olds.
Software and technology
Television
Video
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personalization of text. Mogreet
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“MMS offers consumers a richer and more personalized way of
expressing their message and also allows them to associate via
Mogreets with some of the most entertaining Hollywood content,”
said Mitch Feinman, general manager of Mogreets, Venice Beach,
CA.
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According to Nielsen Mobile, 29 percent of mobile subscribers in the
Case studies
U.S. over the age of 13 send or receive MMS messages on a regular
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basis
Mogreets are delivered by MMS where available, or as an
attachment to a SMS text message.
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Twilight is using Mogreets in addition to some other initiatives, as a
way to bridge the gap between the theatrical and DVD release
March 21.
With more than 3,000 mobile video greetings in its library, Mogreet
offers an array of content, including ecards featuring high-profile
celebrities and memorable movie clips.
Mogreet has relationships with several top-tier content partners,
including Paramount Digital Entertainment and FOX Searchlight.
A number of celebrities have recorded original lines of Mogreets,
including former N Sync star Lance Bass, reality-television star Tila
Tequila and Mona Love, the animated alter ego of Jennifer Love
Hewitt.
Currently, Mogreets can be sent in various ways: from the
company’s Web site at http://www.mogreet.com directly from a
mobile device.
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Mogreets are also available through the AT&T Multimedia
Storefront, Sprint Fun Text Messaging and will be available on
Verizon by month’s end.
“The strategy behind this news to let the consumer know that
2/13/09 8:28 AM
Mogreet launches Valentine's Day ecards - Mobile Marketer - ...
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http://www.mobilemarketer.com/cms/news/messaging/2642.html
Mogreet offers a fun and inexpensive way for last-minute
Valentine's Day senders to send a message to their loved ones,” Mr.
Feinman said.
Associate Editor Giselle Abramovich covers ad networks,
advertising, content, email, media, messaging, legal/privacy,
search, social networks, television and video. Reach her at
[email protected].
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