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Transcript
Jean Hanson Certified Duct Tape Marketing Consultant MarketingSystemsByDesign.com Facebook.com/marketingsystemsbydesign Twitter.com/jeanhanson Linkedin.com/in/jeanhanson The World’s Most Practical Small Business Marketing Guide Simple Affordable Practical “John Jantsch is the Peter Drucker of small business marketing tactics.” Seth Godin Goal of Today’s Workshop To leave here with a list of marketing tactics that will help you fill your Marketing Hourglass and nurture your prospects through the buying process, allowing them to sell themselves. “I know we just met, but wanna get married?” Common Mistake: Asking your prospect to marry you on the first date The funnel is broken “When it comes to lead and referral generation, a happy customer is the best tool.” Marketing Hourglass™ Inbound Marketing Strategy Nurturing your prospects through a well thought out Marketing Hourglass™ will allow them to sell themselves. The Marketing HourglassTM Know Like Trust Try Buy • Website, ads, referrals, networking, PR • Website, blog content, social media, marketing materials • SEO, eBooks, white papers, networking • Workshops, evaluations, audits, demo, DIY training, starter offer • Service team, new customer kit Repeat • Post project review, cross selling, customer events Refer • Clients, strategic partners, champion events © Duct Tape Marketing – all rights reserved Filling the gaps – products, service and processes Know • Who and how • Ads • Referrals Like • Web site/blog • Reception • Newsletter Trust Try Buy Repeat Refer • Search • Expert content • Sales presentation • Webinar • Evaluation • Nurturing • Service team • New customer kit • Finance/delivery • Post project survey • Cross selling • Quarterly events • Results reviews • Partner intros • Peer2peer events FREE Ebooks! 1. 7 Steps to Small Business Marketing Success 2. The Duct Tape Marketing Hourglass Marketing System Video Coaching Step-by-Step Video Training, Templates, Action Steps MarketingSystemsByDesign.com
