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Computer Graphics Project Due Date: _______ Packaging Assignment The purpose of the Packaging assignment is to provide a visually appealing marketing tool for your product. Remember that your product should pique the interest of the consumer and make them want to pick it up and buy your product. Objective: 1. Make your packaging visually appealing a. Unique shape/design b. Color coordinated c. Make people want to know more about your product just by looking at it 2. Make your packaging informative a. Include the name of the product b. Include the function of the product c. Include any directions for use d. Include any safety/allergy warnings e. Include a price and bar code f. Include the nutrition facts What To Before you start you MUST: Do: 1. Type up a basic idea of what your product is. You should include: Target audience How the product will be used Images of similar products 2. Print out template (from black and white printer) use colored pencils or pens and make a basic “sketch” of what you are planning. 3. Once your idea is accepted, you may open the template in Photoshop and begin your final design. Projects MUST be appropriate for school. Absolutely no: Gang references Sexual innuendo Weapons Violence Alcohol, tobacco, drug references Instructor reserves the right to not allow any project for any reason Grading Criteria: Categories 25 20 15 0 Visually This packaging This packaging This product This packaging Appealing grabs your is interesting does not pique does not meet attention / but I wouldn’t my interest the criteria interest pick it up in a Total Points listed above store to find out more about it Informative Protection All information Some of the Most of the This packaging is clearly information is information is is not defined and listed and easy missing or hard informative easy to read to read to read This packaging This packaging This packaging This packaging is consumer is lacking in is lacking in at is not and one of the least two of the consumer or manufacturer areas listed areas listed manufacturer friendly above above friendly Total Points /100 Useful websites: http://www.karlum.com/templates.htm http://graphiccomm08.blogspot.com/2009/03/food-packaging-design-assignment.html Templates: http://yayoi.senri.ed.jp/departments/OISTech/OISDT/gr7dt/templates.htm http://www.houseofstirfry.com/chia/templates/tempI.html
