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Media release Health Bodies Launch Marketing Competition for Diabetes Awareness Campaign The Diabetes Awareness Group, a collaboration of leading organisations working in the diabetes arena, has launched an apprentice-style challenge to marketing students, calling on them to demonstrate their business acumen by developing innovative diabetes awareness campaigns and pitching them to a panel of leading industry judges. The Group, which includes The Department of Health, leading health charity Diabetes UK, Action Kids Foundation, Bristol-Myers Squibb, University of Huddersfield, Novo Nordisk, Oxford University and Oxford Health Alliance, will provide the brief for ‘The Pitch’ to hunt for the next generation of leading marketers which will be organised and run in association with The Chartered Institute of Marketing. The competition aims to support the group’s collective goal to raise awareness of diabetes, and is open to marketing students across England, including The Chartered Institute of Marketing’s studying members. 45 teams of three students each will battle it out to deliver a pitch using a real-life business scenario to develop a marketing solution, to support the Department of Health’s ambition, which will then be pitched to the judging panel. Barbara Young, Chief Executive, Diabetes UK, commented, “Because marketing plays a key role in educating the public about health issues, such as this, we’re delighted to be supporting The Pitch.” Roderick Wilkes, Chief Executive of The Chartered Institute of Marketing added, “The Pitch promises to be an exciting and fiercely fought competition, helping students gain valuable experience whilst raising the diabetes cause across England.” Winners of The Pitch will be announced at the Diabetes UK Conference in March 2012; rewards for the winners include membership to The Chartered Institute of Marketing for a year, entry into The Chartered Institute of Marketing’s Marketing Excellence Awards, and their studying institution will receive the CIM Shield for a year. The deadline for entries is 30th September 2011 and The Pitch heats will take place at three venues across England around World Diabetes Day (14 November 2011). For further information, visit www.cim.co.uk/thepitch