Download Position Title Marketing and Communications Manager Immediate

Position Title
Immediate Supervisor
Work Schedule
Position Status
Marketing and Communications Manager
President/CEO
Monday - Friday 9 am - 5:30 pm and as needed
Full Time Exempt Position
Primary Position Description:
The ideal candidate for this key position will utilize their skills and experience in marketing and
communications to inspire and engage our community as patrons, artists, and donors by consistently
communicating a clear message of the role, scope, and impact of Chapman Cultural Center as the leading local
arts agency and Cultural destination in Spartanburg, South Carolina.
Reporting directly to President/CEO, the Marketing and Communications Manager will manage all aspects of
marketing, communications and promotions for Chapman Cultural Center. Candidate must be versed in
traditional and digital marketing strategy, media planning, event planning, budget management, and graphic
design principles. He/she will be responsible for creating marketing strategies that will continue to build CCC’s
brand leading to increased awareness, participation, loyalty and attracting new donors and customers.
Must be organized, creative, and have the ability to work well in a fast-paced environment managing multiple
projects at the same time. This person must be self-motivated and demonstrate exemplary communication skills
with partners, stakeholders, volunteers, employees and outside vendors.
Description of Work / Primary Job Factors:
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Develop and execute a comprehensive annual marketing and communications plan that maximizes on
our 50 years of providing cultural leadership and inspires increased participation in arts and culture in a
culturally vibrant community
Utilize competitive research and analysis for insights into campaign development and regional and
national market trends to develop innovative marketing strategies
Create and curate content for brand positioning in visitor packets, presentations and advertising
Enhance public awareness of CCC through increased media coverage at the local, regional, state and
national level.
Plan and execute earned media and promotions to support CCC; develop relationships with key media
and manage media contact lists
Create and deliver content for press releases, media relations, case studies, executive bios, corporate
newsletters, social media, etc
Leverage CCC awards and impact to encourage increased investment
Collaborate with CCC team and cultural partners to insure relevant and fresh content for website and
social media channels.
Establish, drive and assess the impact of existing communications vehicles and look at consolidating,
strengthening or establishing new channels including:
o Direct Mail
o Targeted Digital Marketing/Social Media
o Print and TV
o E-blasts
o Content Marketing (blogs, PR)
o CCC Website
Seek in-kind support in marketing and promotional efforts
Manage vendor relationships, contracts/scope of work to meet project deadlines, budget and
expectations
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Ongoing recruitment and management of Marketing interns and volunteers
QUALIFICATIONS
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Bachelor’s degree or masters in marketing, communications or arts administration
At least 5 years of professional experience in marketing and communications in the non-profit
sector
A track record of developing and implementing successful marketing strategies that target a diverse
audience base for a small to mid-market arts or nonprofit organization
Strong content creation skills for print, web, and e-communications
Excellent computer skills with a knowledge of current web and social media trends to build
marketing strategies
Demonstrated ability to handle multiple projects with changing priorities
Demonstrated ability to plan and implement special events and festivals
Strong communication skills – ability to give tours and speak publically
Ability to work collaboratively and cross-departmentally
Positive attitude and an earnest interest in providing good customer service
An understanding of the transformational power of the arts and a commitment to advancing the arts
and arts education in Spartanburg County
ABOUT US
The mission of the Chapman Cultural Center is to provide cultural leadership for Greater Spartanburg by
developing, strengthening, and promoting the scope, excellence, and educational role of the arts, humanities, and
sciences, and to further their significance in the life of our community and all of its citizens.
Our vision: Spartanburg, South Carolina is nationally recognized as a unique and vibrant cultural community
that inspires creativity and collaboration
Founded as the Arts Council of Spartanburg County in 1968, we are the oldest and largest countywide arts
agency in the state of South Carolina, conducting the 19th largest United Arts Fund Campaign in the United
States. In the past decade, CCC has invested more than $54 million to strengthen the cultural sector and create
a community where artists and creative organizations can thrive. CCC is a beautiful three building campus that
houses 8 individual organizations. These organizations work independently and collaboratively to develop
programming, events, and education opportunities for residents and visitors of Spartanburg. CCC welcomes
more than 282,000 people annually to discover, experience, and celebrate science, history and visual and
performing arts all in one location.
To ensure that the arts remain an essential aspect of the learning experience for students throughout Spartanburg
County, Chapman Cultural Center provides comprehensive education services to schools, teachers, and students
of Spartanburg County. The program includes both broad-based exposure to a wide variety of art forms and indepth residencies that directly connect students with working artists and provide hands-on experiences in art
making.
Chapman Cultural Center is more than a destination. Honoring our mission of providing cultural leadership, we
branch out into Spartanburg County to advocate for the arts and culture of our region. As the leading local arts
agency, Chapman Cultural Center provides a voice for the arts, science, and humanities in community
development, not just to attract tourists but to make Spartanburg a more vibrant place for its residents. We are
committed to creative placemaking, community planning, and increasing Spartanburg's livability.
Chapman Cultural Center’s work ripples throughout the Upstate region through the delivery of these core
programs and services:
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United Arts Fundraising
Grant making
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Cultural facility development, ownership and management
STEAM Arts and Science education programs and scholarships
Marketing services for the cultural sector
Combined box office for the cultural sector
Comprehensive cultural planning
Community event and festival production
Convening and supporting the cultural sector
Advocate and Spokes-agency for arts, culture, and the creative economy
www.chapmanculturalcenter.org
Compensation: $45-60k; commensurate with experience
How To Apply:
Please email a cover letter, resume, and 2-3 varied writing samples to Tarah Dawkins at
[email protected] with "Marketing Application" in the subject line.
Candidates are also encouraged to submit additional materials to support their application, including graphic
design, photo or video samples; links to channels or sites you have managed or developed; or other materials
that you feel showcase your skills, creativity or personality.
Revised 7-20-16
Position Description Form: Marketing and Communications Manager 5/14/17
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