Download Tourism Agency and Harald Journal Form Marketing Partnership

FOR IMMEDIATE RELEASE
August 7, 2013
CONTACT:
Chris Jennings, Director
Spartanburg Convention and Visitors Bureau
864-594-6767; [email protected]
TOURISM AGENCY AND HERALD JOURNAL FORM MARKETING PARTNERSHIP
SPARTANBURG, SC--- The Spartanburg Convention & Visitors Bureau (SCVB) has announced
a new marketing partnership with the Spartanburg Herald-Journal to produce the 2014 edition of
the Official Spartanburg Visitors Guide.
“Our partnership with the Herald-Journal is of significance to the community because it will allow
us to have professional writers and advertising representatives produce the guide.” said Chris
Jennings, Executive Director of the SCVB. “The Herald-Journal partnership allows us to use our
grant funds for more advertising and other promotions that attract visitors to Spartanburg
County.”
The Official Spartanburg Visitors Guide has become one of the region’s most successful tools
for reaching the traveling public. The SCVB expects to print as many as 40,000 copies of the
new guide, which highlights Spartanburg County’s hotels, attractions, restaurants and other
traveler services.
The Herald-Journal brings a long history of providing quality, daily content and seasonal
publications to Spartanburg County and surrounding communities. The Herald-Journal is
recognized in South Carolina and across the United States for its coverage, content and design.
The Official Spartanburg Visitors Guide is distributed at state welcome centers, regional AAA
travel agencies, GSP International Airport, local hotels, attractions, the Spartanburg Area
Chamber of Commerce and two satellite visitor centers and tourism businesses. It is the primary
fulfillment piece for all requests for information generated by the SCVB’s advertising campaigns
and sales efforts, and will be available online through www.GoUpstate.com as well as
www.VisitSpartanburg.com.
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“We are thrilled about this partnership with the CVB. This product is essential to attract visitors
to our area and drive the local economy”, said Bob Scanlon, Director of Sales for the HeraldJournal. “Whether it is through readers accessing information in the Herald-Journal,
GoUpstate.com, or publications like the Spartanburg Visitors Guide, we are committed to
keeping our readers and visitors informed with quality local content and advertising.”
ABOUT SPARTANBURG CVB:
The Spartanburg Convention & Visitors Bureau (SCVB) is the official destination marketing
organization for the City and County of Spartanburg, South Carolina. The CVB was established
in 1986 as a division of the Spartanburg Area Chamber of Commerce.
Located in the foothills of the beautiful Blue Ridge Mountains, Spartanburg is known for its
Revolutionary War battles, as well as a rich textile and agricultural history. Home to a thriving
arts and culture community, Spartanburg also offers visitors plentiful outdoor recreation
opportunities and stunning scenic views.
Originally called the Hub City for its railroad crossroads, Spartanburg is conveniently located at
the junction of Interstates 26 and 85, making it easily accessible from Columbia, SC, Atlanta,
GA, Asheville and Charlotte, NC.
For more information, call (800) 374-8326 or bookmark our website: www.VisitSpartanburg.com
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