Download marketing gymnast

MARKETING
GYMNAST
What should you know about
the marketing gymnast?
This seasoned marketing professional has developed their
prowess after years of routine campaign execution and
implementing “tried and true” marketing strategies. However,
they’ve realized that emerging ad tech trends and tools can help
strengthen their future success.
These marketing professionals are shifting more of their annual budget towards
programmatic to help execute campaigns at scale and speed. They’ve begun
taking advantage of rich first-party data insights they’ve procured and are employing
them as a way to better identify and reach the right customers.
These marketers are recognizing how ad tech and marketing tech are converging and
will ultimately change the way they develop and execute campaigns by increasing
data flow between systems and helping evolve seamless conversation
with customers across both paid and owned technologies. They’re
enabling cross-functional teams that will help them build,
What makes YOU
optimize and execute campaigns that can map
a marketing gymnast?
back to business objectives.
You recognize value in collaborating with
other departments to achieve business goals, but
still strive for individual marketing success.
You thrive on routine and often rely on “tried and true” marketing.
What trends are
impacting these marketers?
You feel strongly about blending traditional marketing
tactics with new technologies and approaches.
Marketing organizations are currently responsible for choosing
and managing marketing service providers at 83 percent of
companies and selecting technology providers at 71 percent.
This expanded purview over technology budgets means
every dollar a CMO spends will be increasingly
scrutinized. Demonstrating ROI across
all investments is a must, and the
marketing gymnast is focused on
getting it right.
Don’t miss this!
Your playbook to winning:
What Happens When Ad Tech and MarTech Collide?
The Evolution of the Ad Tech Industry and Where It’s Headed in 2016
Watch Joe Zawadzki on the #RampUp16 Panel “What’s Next for AdTech”
mediamath.com