Download Examine the following ads and try to identify any emotional appeals

Campaign Ads to Analyze and Describe
Tasks:
1. Examine the following ads and try to identify any irrational appeals or propaganda
techniques. Get through as many as you can.
Directions: On a piece of paper, for the following links, write down the name of the
candidate, the name of the ad, and your analysis. Example:
John McCain: Man in the Arena. This ad uses the propaganda technique of transfer
when...
2. Write a description of one ad you choose. You can email the document to me at:
[email protected]
Choose an ad to describe in one paragraph to a page. If you already know which ad you
want to use for your paper, choose that one, because this description could become part
of your paper, but if you don’t know, do this as a way of practicing description. I will
read it and give you feedback.
See also: Phil Taylor’s Website: “The Fine Art of Propaganda” to review how the 7 types
of propaganda work. The end of the article gives a brief description of each of the 7
types of propaganda.
http://129.11.188.64/papers/vp01.cfm?outfit=pmt&requesttimeout=500&folder=715&pa
per=1145
Obama’s First Ads (Note: Several are streamed together. Analyze each individually)
http://www.youtube.com/watch?v=h6MvT6hebDU&feature=related
John McCain Ad: Man in the Arena
http://www.livingroomcandidate.org/commercials/2008
John McCain Ad: 624787
http://www.youtube.com/watch?v=j-QYIP7o2-A&feature=user
John McCain Ad: Heroes
http://www.youtube.com/watch?v=i3Ixt-mh3qM&feature=user
Go to: The Living Room Candidate
http://livingroomcandidate.movingimage.us/
and watch the ads for either McCain or Obama, writing a short analysis of each and
identifying if any propaganda techniques or emotional appeals are being used.
Ideas for other ads in The Living Room Candidate site to watch
1992, Bill Clinton, “Journey” Second Ad, It’s Black and White
1960, J.F. Kennedy “Debate”