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What are different types of political ads? Political ads are a form of propaganda. Propaganda is information designed to make you think, feel, or act a certain way about an issue/person. Propaganda is usually considered a negative thing because it does not tell you the full story- it only includes the information from a person/group that helps make their side look good. Propaganda can exaggerate the good points of a person/group/idea they like or the negative points of some person/group/idea they don’t like. Political ads have a clear purpose; they are designed to make someone want to vote for their candidate. There are three different types: Biographical: These ads hope to make the viewer want to like the candidate by highlighting their life, accomplishments, and values. Issue ads: These ads focus on a candidate’s view/actions on a certain issue. Obviously, the candidate hopes voters feel the same way. Negative Ads: These ads say something negative about a candidate, hoping you will vote for someone else. Note: Sometimes groups that like a particular candidate will put out a negative ad to help a candidate they like. They hope people turn against the candidate the group dislikes without blaming the candidate they do like for being mean. Political Advertisement Analysis Name of Advertisement: ______________________________________ What candidate/group created it? _____________________________________ What type of ad was it? Biographical Issue Negative Combination If combo, what was the combination? _____________________________ Summarize the message of this ad in ONE sentence: ____________________________ ________________________________________________________________________ _______________________________________________________________________ What images/symbols do you see used? _________________ __________________ ______________________ How effective do you think this ad was? ( 1= not at all to 5= very effective) ___ Why? Political Advertisement Analysis Name of Advertisement: ______________________________________ What candidate/group created it? _____________________________________ What type of ad was it? Biographical Issue Negative Combination If combo, what was the combination? _____________________________ Summarize the message of this ad in ONE sentence: _____________________________ _______________________________________________________________________ _______________________________________________________________________ What images/symbols do you see used? _________________ __________________ ______________________ How effective do you think this ad was? ( 1= not at all to 5= very effective) ___ Why?
