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Presidential Campaign Ad
Your job is to create a political campaign ad that either:
1) supports President Barack Obama in his re-election
- OR 1) supports Governor Mitt Romney in his run for the presidency
You will be using Power Point to create this campaign ad. Your campaign ad will need to
include:
1) a sophisticated presentation with automatic and timed transitions
2) information about the candidate (biographical AND positions on issues!)
3) includes at least 1 appropriate image on each slide
4) uses at least 2 types of propaganda to influence people to vote for the candidate
5) BE POSITIVE AND SUPPORTIVE of the candidate
(even if YOU personally do not want that person to win!)
Types of propaganda that you can include are:
Bandwagon = do it because “everyone else” is doing it
Testimonial = someone important or famous tells you it’s a good thing to do
Loaded Words = words that stir up your emotions
Repetition = uses slogans or ideas repeatedly to make you REALLY remember them
Some resources you could use include
http://magazines.scholastic.com/election-2012/whos-who
http://www.timeforkids.com/news/understanding-issues/44461- will give you bios and some
information about the issues
http://www.nick.com/shows/kids-pick-the-president/
http://www.gallopade.com/client/electionsForKids/index-3.html
http://www.cnn.com/election/2012/candidates.html
Learn more about the candidates and where they stand on the issues from their websites!
http://www.barackobama.com/about/barack-obama http://www.barackobama.com/issues
http://www.mittromney.com/learn/mitt
http://www.mittromney.com/issues
Point Values

0
5
10
15
20
# of slides
no slides
3 slides
4 slides
5 slides
6 slides
Use of
appropriate
Images
no images
2 images
4 images
5 images
6 images
Issues for
each ad
No issues
discussed
Inc. 1 issue
Inc. 2 issues
Inc. 3 issues
Inc. 4 issues
Biographical
Information
No
biographic
al info
2 biographical
facts
(family or
background)
4 biographical
facts
(family or
background)
Uses
propaganda
NO
propaganda
1 examples of
Propaganda
2 examples of
propaganda
Requirements

Overall
appearance
Unable to
read/
understand
info
Information is
clear but
inconsistent in
each ad
Transitions/
animations
Lacks
automatic
transitions
ALL slides w/
automatic
transitions
Uses shorts
phrases and
bulleted points;
Consistent
format (colors,
fonts, etc.)
Well-timed
transition/
animations
Notes:
Total Points Possible = 100
Your Points = _________