Download Authorised assignment brief - Unit 1: Introduction to Specialist

Assignment front sheet
Qualification
Edexcel BTEC National Level 3 in Business
Extended Diploma
Unit number and title
Unit 3 introduction to marketing
Learner name
Assessor name
B Zymberi
Date issued
Hand in deadline
Submitted on
Assignment title
Introduction to marketing 1
In this assessment you will have opportunities to provide evidence against
the following criteria. Indicate the page numbers where the evidence can be
found.
Criteria
reference
P5
To achieve the criteria the evidence must show that the learner
is able to:
Explain how and why groups of customers are targeted for
selected products.
Task no.
Evidence
1
Completed
documents
Report
Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any
sources used in the work. I understand that false declaration is a form of malpractice.
Learners signature :
Date:
1
Assignment brief
Qualification
Edexcel BTEC National Level 3 in Business Extended Diploma
Unit number and title
Assessor name
Date issued
Hand in deadline
Unit 3 introduction to marketing
B Zymberi
Assignment title
Introduction to marketing
Purpose of this assignment:
Be able to use marketing research and marketing planning
Scenario
You have been employed by a local business as
a marketing specialist. They need your help with
segmentation and targeting. They want to make
sure they target the right customers but before
they do that they want you to analyse how an
existing business uses different marketing mixes
and how this helps satisfy different groups of
customers.
Task 1
Choose six different customer groups that are
targeted by an organisation of your choice for
selected products. These should include both B2B
and B2C customers. For each group explain:
a)
How the groups of customers are targeted for
selected products
b)
Why the groups of customers are targeted for
selected products.
Evidence checklist
Summarise evidence required:
Tick
boxes
P5 Learners should explain why the different types of target groups are chosen for
different products or services. This should include products for both consumer and
business to business markets and different methods of segmenting the market. Six
different target groups will be sufficient to achieve the criterion.
Sources of information
BTEC Textbook
2
Assessor’s comments
Qualification
Edexcel BTEC National Level 3 in
Business Extended Diploma
Assessor
name
Unit number
and title
Unit 3 introduction to marketing Learner
name
Criteria
To achieve the criteria the evidence must show that the learner is able to:
reference
P5
Achieved?
Explain how and why groups of customers are targeted for selected products.
Learner feedback
Assessor feedback
Assessor signature
Date
Learner signature
Date
3