Download Position The Sale - StuartJDavidson.com

Education Based
Marketing
BY Stuart davidson
Marketing Philosophy
additional resources
additional resources
available from the website...
Webinar
recording
Available soon on the Webinars page.
Article
“Why You Need An Education Based
Marketing Philosophy”
More Resources
Video training and downloadable resources
available from the Coaching area.
Www.stuartjdavidson.com
Q&a - Take Notes
Please hold all questions until the end of the webinar
Make sure you have a pen and paper handy to take notes
I'll work through at a fast pace to squeeze as much in as possible
Webinar recording will be available on the coaching site within 48hrs
Www.stuartjdavidson.com
education Marketing
Marketing that educates. Marketing that inspires.
The power of education lies in
building trust
Quick exercise
Think about someone you consider an influencer or a trusted advisor
How do you feel when you think of that person?
Make you feel safe? at ease? Inspired? Motivated? When they offer you sincere,
heartfelt advice, do you usually follow it? Often, without question?
When you take time to educate your potential clients, right inside your
marketing, you can start to become one of their influencers.
Www.stuartjdavidson.com
The Customer Landscape
Www.stuartjdavidson.com
Your Marketing
Most marketing, in most industries, is designed to only reach the 3% of people already actively
looking for your solution. Most business owners and marketers spend their time trying to win
this highly competitive dogfight.
Very few people know how to access the 67% of their ideal clients who have the problem they
solve – but just need a little education to know they need it.
Effective education based marketing informs the huge 67% group of your ideal customer as to
why they need you right away. It takes your ideal customers from simply being Open (7%),
Aware (30%), or Unconscious (30%), to being actively interested in investing in your solution.
Most businesses fail because
they’re in a dog fight for the Tiny
3% of active shoppers
When an Educational focus doesn't
work
Two important elements: Deliver Value and Position The Sale
To reach the 67% of untapped people, you
need both...
most are missing out because they don't
position the sale
Www.stuartjdavidson.com
Why you need an education based
focus
attract
You can attract 67% of the
market, instead of only 3%
everyone is fighting for.
Www.stuartjdavidson.com
trust
Those who know about
you, trust what you have
to say and will remain
loyal.
convert
People listen to and act
upon your marketing
messages without doubt.
Education based marketing
Key takeaways:
• Education leads to inspiration and builds trust
• Education marketing positions you as an influencer
• Only 3% of potential customers are actively looking for
you
• Education marketing targets the full 67% of potential
market
• Education marketing enables you to convert better
Www.stuartjdavidson.com
Have your say: Q&A
If you haven't done so already, type your question into the message box now.
What's next?
Make sure you pencil in the date of the next webinar into your diary – webinar dates are available from the coaching
area.
As part of your marketing coaching membership, you can ask me one question a month via email and I'll send a
personalised and private email response back.
If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected!
EMAIL:
[email protected]
@RealSocialShark
www.facebook.com/thesocialshark
Www.stuartjdavidson.com
See you next time!
Remember to check the coaching website for the webinar video recording.