Download Businesses Need Marketing Note Guide

What is Marketing?
 _____________ Marketing Activities:
– Advertising agencies
– Market research firms
– Trucking companies
 _____________Marketing Activities:
– Retailers
– Manufacturers
– Real estate agents
 _____________ Marketing Activities:
– Law offices
– Physicians
– Universities
Decisions You Make Everyday involving Marketing:
Basic Internet Marketing Models (list examples)
What is Marketing? Also known as the ______________________ of Marketing
1.
5.
2.
6.
3.
7.
4.
Marketing Steps in Making an Automobile:
Defining Marketing:
 The
____________________________
of
satisfying
_____________
relationships
 “the process of ____________ and ______________ the conception, pricing,
promotion, and distribution of goods, services, and ideas to create exchanges that
satisfy ______________________________________________” AMA
 Everything that goes into getting _______________________ from the
_____________ to the _________________
Marketing Mix:
1.
2.
3.
4.
Businesses Need Marketing Note Guide
The Need for Marketing:
 _____________: simple set of activities that would help a business sell its
products
 _____________: businesses utilize the marketing concept which is using the
needs of customers as the primary focus during the planning, production,
distribution, and promotion of a product and service
Steps in the Development of Business:
 ____________________________: do not rely on anyone else to survive
 ____________________________: exchanging products or services with others
by agreeing on their value
 ____________________________: concentrating on one or a few related
activities so they can be done well
 ____________________________: established the use of currency as a
recognized medium of exchange
 ____________________________: location where people bring products to be
conveniently exchanged
 ____________________________: support businesses to make the exchange
process more efficient
Functions of Business:
 ___________________________: creates or obtains products or services for sale
– _____________________ (mining, logging)
– _____________________ (oil refining, paper manufacturing)
– _____________________ (hair, nail, tanning)
– _____________________ (retailers, wholesalers)
 ___________________________: on-going activities designed to support the
primary function of a business and to keep it operating efficiently
 ___________________________: plans and manages financial resources and
maintains records and information related to the business’ finances
 ___________________________: developing, implementing, and evaluating the
plans and activities of a business
 ___________________________: all business activities to make a product or
service available to consumers and to ensure effective exchanges occur
Each function of business is __________________on the other functions of the business.