Download Data Products and Services

Data Products
and Services
The one-stop-shop for all your business-to-consumer
data requirements
Put data and insight back at the
heart of your marketing
Knowing who to target, when, via what channel and with
what offer is essential insight required to deliver effective
customer marketing communications. Experian Integrated
Marketing can provide you with data and intelligence to
make informed decisions at every stage of the marketing
lifecycle and to execute intelligent multi-channel marketing.
Whether you are looking to enhance the view of your
existing customers, to keep and grow them into profitable
relationships, or widen and improve your prospect pool then
Experian Integrated Marketing can help.
We have over 25 years’ experience providing an unrivalled
depth and breadth of consumer data and insight,
underpinned by software services and industry expertise
to companies of all sizes. Working across all industries,
Experian Integrated Marketing really is the true ‘one-stopshop’ for all your business to consumer data requirements.
2 - Data Products and Services
What Experian Integrated
Marketing can offer you…
Data for Customer Enhancement and Acquisition
National Canvasse – information on 46m adults for effective prospecting and
consumer insight
National Canvasse is Experian’s flagship consumer database, providing the most
comprehensive, accurate and consistent view of some 46 million adults (40m of which
are mailable). This database is updated on a monthly basis, with a major rebuild taking
place each January to coincide with the new Edited Electoral Roll data. National
Canvasse includes the predominant indicators of consumer behaviour, such as gender,
age, marital status, individual and household incomes, and household composition
helping you to build an accurate picture of who your customers and prospects really
are.This file contains the highest number of prospecting variables available on the
market and has helped clients to broaden and deepen their prospecting capabilities.
For further information, visit – www.experianim.com/nationalcanvasse
Lifestyle Data - information about the lifestyle and purchasing preferences of direct
mail responsive individuals
Canvasse Lifestyle includes over 1,150 separate pieces of information about the
lifestyle and purchasing preferences of over 10 million UK consumers – all proven to be
direct mail responsive. The Canvasse Lifestyle Survey Programme uniquely utilises
multiple consumer data collection methodologies including postal surveys, telephone
interviews and online questionnaires to provide an unrivalled pool of prospects or data
for customer enhancement for multi-channel direct marketing campaigns.This insight
and predictive data can be used to improve your precision targeting.
For further information, visit – www.experianim.com/canvasselifestyle
Email Repository – access to over 15m email addresses for prospecting purposes
Experian possesses extensive knowledge of email data and helps some of the best
known household brands with their prospect email marketing every day. The Email
Repository provides comprehensive access to over 15m email addresses, including
full name and address information. Other Experian data sets can be appended to the
file (e.g. lifestyle variables) which offers depth of understanding and more precision
prospect targeting opportunities to allow you to pinpoint the best consumers for your
email marketing campaigns.
For further information, visit – www.experianim.com/emailrepository
Credit Pre-screening – information on consumers’ credit behaviour to help minimise risk
Experian has the most comprehensive coverage of individuals and their credit
behaviour available. By continuously updating our data, we provide you with the
most accurate information on your customers to make informed and responsible
decisions prior to marketing offers being made. Our Delphi for Mailings (DFM) prescreen scoring enables you to effectively identify high-risk customers to ensure your
campaigns are targeted only at those individuals who can afford your offering. This
not only optimises the effectiveness of your campaigns and reduces overall campaign
costs, but also ensures you are practicing ethical lending.
For further information, visit – www.experianim.com/creditpre-screening
Insurance Renewal Data – append insurance renewal dates to your customer and
prospect files
Experian’s insurance renewal appending service provides a source of approximately
20 million renewal dates that can be appended to customer or prospect data. Matched
data can then be used to identify customer cross-sell opportunities or reduce costly
speculative acquisition mailings by allowing you to mail only at relevant renewal times
- increasing response rates by up to three times.
For further information, visit – www.experianim.com/insurancerenewals
Data Products and Services - 3
Club Canvasse - Experian’s home shopping data co-operative for profitable customer
acquisition and retention
Club Canvasse is Experian’s data co-operative for home shopping organisations
and direct retailers. It offers members access to information on the buying habits
of over 23 million individuals that have purchased from two or more home shopping
companies.This data pool not only provides a unique source of highly responsive
names for acquisition campaigns, but it also adds insight to existing customer
data so customer management activities can be tailored based on a consumer’s
individual purchasing behaviour.This insight allows marketing offers to be
differentiated dependant on how likely an individual is to respond. It also enables
marketing spend to be targeted on those individuals who are likely to give you the
best return via the most cost-effective channel.
For further information, visit – www.experianim.com/clubcanvasse
Expanding Channel Reach
Email Append – enhance your customer records with email addresses
Experian’s E-append service provides the ability to append email addresses to your
existing customer records, effectively bringing offline customers in to the online
world. With a pool of over 10m unique email addresses for appending purposes,
you can easily enhance your channel mix. Email Append enables you to reach a
large volume of customers and prospects cost-effectively, improve your speed to
market and increase conversions and activations if used as part of an integrated
communications channel mix.
For further information, visit – www.experianim.com/emailappend
Tele-append – enhance your customer and prospect files with telephone numbers
Tele-append enables clients to enhance customer and prospect data with telephone
numbers.The data append can provide a telephone number if one doesn’t exist on the
contact’s file, or validate an existing number to ensure it is still accurate and in service.
EIM uses a variety of data sources to cover 20 million telephone numbers and is therefore
able to act as a ‘one-stop-shop’ for your telephone data enhancement and validation
needs. The robustness and completeness of our data means that you do not have to
liaise with numerous suppliers to achieve full use of your telemarketing channel.
For further information, visit – www.experianim.com/teleappend
Real-Time Marketing for Leads (RTML) – consumer insight in real-time for more
precision targeting
Real-Time Marketing for Leads (RTML) is a web service that takes a customer or
prospect’s inbound name and address details, and then appends Experian data or
modelled information to this individual – in real-time – so you have an enhanced view
of the customer. This superior customer insight means that you are able to interact in a
more relevant and appropriate manner at the precise customer interaction point. You can
then target and differentiate the way you interact with each customer either through your
offerings, products, or treatment in a real-time situation to improve conversion and value
of sale.This typically takes place in call centres or on brand websites.
For further information, visit – www.experianim.com/rtml
4 - Data Products and Services
Suppression and Validation
Absolute Contacts – ensure you have the correct address details for your contacts
Statistics show that up to 18,000 people move house every day resulting in an
ongoing decay of an organisation’s prospect and customer data. With as many as
37% of customers neglecting to notify their affiliated organisations of an address
change, can you be confident you have the most up to date contact information?
Absolute Contacts from Experian provides up to date and verified change of
address information enabling organisations to maintain, or regain, contact with
UK consumers when they move house.
For further information, visit – www.experianim.com/absolutecontacts
Absolute Movers – ensure you do not mail goneaways
Consumers’ movement between homes is complex: people within a household
do not always move together and some people leave an address temporarily only
to return at a later date. Experian continually monitors mover information and
brings updates of activity to the market on a monthly basis, ensuring not only
the latest goneaways are available for suppression, but also individuals that
return to a previous address are identified and updated accordingly. With over
60m individual records, Absolute Movers offers the greatest depth of goneaway
suppression coverage available in the market place.
For further information, visit – www.experianim.com/absolutemovers
Age Verification – verify the age of your customers and prospects
Ensure compliance with legal regulations, whilst protecting your brand and
saving money, by mailing only those of a legal age to receive your marketing
communications. Experian’s Age Verifier file enables you to validate that an
individual is over 18 to ensure his or her eligibility for your marketing messages
by utilising public information (such as the edited Electoral Roll) to provide
comprehensive coverage of the UK population. Cross referencing rules are then
used to verify that information relating to an individual is consistent across
multiple sources.
For further information, visit – www.experianim.com/ageverification
Experian Mortality Suppression File – identify deceased individuals to suppress
from your mailings
Sending marketing messages to individuals who have died can cause distress
to bereaved relatives, as well as causing damage to your brand and wasting
essential marketing resource. Experian’s Mortality Suppressions file helps
prevent the associated risks of mailing these deceased individuals. It includes
2.4m records compiled from trusted deceased data sources to identify
individuals that are not present on other commercial sources.
For further information, visit – www.experianim.com/mortalitysuppressions
Experian Intact – Experian’s self-serve, online data cleansing service
Experian Intact is a leading online data cleansing service available any time on
demand from a user’s desktop. Intact provides organisations with a fast, secure
and user-friendly way of improving the integrity of their consumer or business
data. Intact does not require any prior technical knowledge, configuration or
set-up. It also provides a free comprehensive data audit every time its services
are used. Intact offers a range of data integrity services including: cleansing,
validation, suppression, enhancement and matching.
For further information, visit – www.experianintact.com
Data Products and Services - 5
Marketing Technology
Experian Identify – an intuitive software solution that provides a consolidated
Single Customer View
Creating that depth of understanding for each individual customer is only
possible if all data and information about them is merged, and stored, as one
record. Only then can you understand their history with your brand, their
purchases, their service issues and their propensity to buy new goods and
services. So, if you’re looking for a simple and cost-effective way to bring
together disparate information about your customers, Experian Identify is the
way forward. Experian Identify is a pre-configured software tool that cleanses
address data and applies a unique person ID which is persistent to the individual
regardless of address moves or status changes.
For further information, visit - www.experianim.com/identify
Experian Elements – a marketing database and campaign management tool
Experian Elements is an integrated database marketing solution which allows
flexible, end-to-end, multi-channel campaign management – all from a single
solution. It provides organisations with the tools to build a single person view
across multiple data feeds, along with the ability to effectively plan, create,
execute and report on marketing campaigns, across all channels. Experian
Elements is available on-premise (client site) or on-demand (hosted by
Experian). It enables relevant, timely, and consistent communications with your
customers and prospects.
For further information, visit – www.experianim.com/experianelements
Touchpoint Elements – provides customer insight at point of contact to enable
intelligent decision-making in real-time
Touchpoint Elements is a highly flexible web application that delivers customer
insight at point of contact. It allows intelligent decision-making during customer
interactions by providing your customer contact agents with a single customer
view, and rule based, ‘next best action’, sales guidance. Enhancing the
information available to your customer facing staff not only enables improved
cross-sell, up-sell and retention rates through more targeted offerings, it also
empowers staff to provide improved customer service while being more efficient,
promoting employee satisfaction.
For further information, visit - www.experianim.com/touchpointelements
6 - Data Products and Services
Analytics & Modelling
Experian Integrated Marketing’s analytics and modelling capabilities allow you to
gain a deeper understanding of your customers enabling more effective retention
and acquisition strategies. Through analytics and modelling we can provide you with
an in-depth analysis of your customer profile so you know who your highest value
customers are and how to target others like them. The services we provide include:
• Data Audit - Exploration - Understand the value of your current data to
maximise your marketing operations
• Customer Lifetime Value and Recency Frequency Value (RFV/RFM) Models
- Understand customer value to re-activate and grow customer relationships
• Profiling and Segmentation – Analyse your customer and prospect pools to
identify groups and characteristics
• Modelling – Bespoke and Prime Performance Modelling (PPM) services
available
• Business Intelligence Reporting - Standard or bespoke reports built and
delivered to meet your business needs
• Campaign Evaluation - Improve your marketing insight and planning for
optimum campaign response
• Automated Campaign Reporting – In-depth marketing campaign analysis
For further information, visit – www.experianim.com/analytics
Campaign Planning & Management
As well as providing a comprehensive set of data services, Experian Integrated
Marketing can also help you maximise your operations, improve marketing campaign
planning, execution and evaluation. We offer a range of services including:
• Managed Services to assist you throughout the whole campaign process
• Health-Check to assess the health of your marketing operation and marketing data
• Planning expertise to predict, manage and optimise your marketing campaign
management
• Testing Services to allow you to test new marketing activities in a secure and costeffective way
• Campaign Deployment Services to help you deploy complex marketing
programmes cost-effectively
For further information, visit – www.experianim.com/campaigns
Contact us today
T 0845 234 0391
[email protected]
www.experianim.com
Data Products and Services - 7
Experian Integrated Marketing
Cardinal Place
80 Victoria Street
London
SW1E 5JL
United Kingdom
T 44 (0) 845 234 0391
[email protected]
www.experianim.com
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