Download Prospect IQ

Prospect IQ
Delivering real-time insights about
customers and prospects
With Prospect IQ you can enhance your knowledge of
customers and prospects by matching them for contact
accuracy. Act in real-time with the data you need to
maximise your return on investment.
What can EIM do for you?
Technology is changing the way
consumers choose to engage
with organisations. Increasingly
sophisticated and marketing-literate
consumers are utilising improvements
in technology and the growth in
channel choice to challenge the way
organisations communicate and
interact with them.
Organisations can respond to this
challenge by developing a personalised
approach to marketing communication
delivered in real-time.
Prospect IQ gives you the opportunity
to deliver accurate, timely and relevant
communication that improves customer
service and increases brand loyalty.
Prospect IQ delivers these capabilities
allowing data-driven decisions to be
made in milliseconds.
Experian’s Prospect IQ service is a
fast and simple-to-use web application
that allows you to verify and enhance
customer information to deliver
personalised communication that
can optimise your engagement with
consumers.
In an instant, Prospect IQ improves
your understanding of consumers by
leveraging Experian’s rich data assets.
Our sophisticated decision engine
then identifies targeting opportunities
so you can deliver a more relevant,
meaningful customer experience.
Whether it is decisions on acquisition,
messaging or promotions, Prospect IQ
gives you the ability to deliver relevant
and personalised communication at
the point of contact. Most importantly,
Prospect IQ can deliver a higher return
on your marketing investment.
Match
Understanding the quality of consumer
data is critical to marketing success.
The right marketing decisions start and
end with high-quality data.To optimise
every consumer interaction, today’s
marketers must verify the accuracy of
customer and prospect data to ensure
they are making decisions based on
the correct information. Prospect IQ
provides you with industry leading dataquality tools to:
• Match consumer name and address
information
• Rank and target prospects with the
best contact information
• Identify duplicate prospects and
returning customers
• Flag questionable leads
• Standardise address information to
increase the success of direct- mail
campaigns
• Manage acquisition costs based on
prospect quality
Enhance
Even in data-rich environments,
making sure you have the necessary
information to understand consumer
motivations can be challenging.
Making that data available instantly
is also complicated. With more
than 1,000 data elements on more
than 47 million UK consumers and
20 million households, Experian
delivers detailed and comprehensive
consumer knowledge. Now, it is
instantly available to you through
Prospect IQ. Whether you use data
bundles customised to your industry
or handpick the variables most
relevant to your business, Prospect
IQ enables you to:
• Tap into powerful marketing data like
our portfolio of MosaicTM consumer
classifications,
• UseTrueTouchTM channel
segmentation and Summarised
Credit Statistics
• Deepen your understanding of
consumers before you engage with
them
• Identify consumer decision triggers
and optimise messaging
• Deliver advanced decisioning with
more robust data
Act
In today’s multi-channel environment,
marketers must act with the best
information whenever and wherever the
consumer enters the sales cycle.This
requires having the underlying data
and systems support to make the right
marketing decisions in any channel or
location. With Prospect IQ, you can
ensure access to the data with the most
impact for your business when you
need it — including your own customer
data.
But how do you use the data to make
the right marketing decisions?
With more than 165 statisticians and
marketing analysts, Experian shares
with you its unparalleled knowledge
and experience to help you maximise
the use of Prospect IQ within your
organisation.
Prospect IQ delivers these capabilities
through a decision engine that makes
data-driven decisions in milliseconds to:
• Maximise conversion, retention and
consumer profitability
• Score purchase propensity, lifetime
value or other key metrics to improve
decisions on how to respond to
consumers
• Segment every consumer, using
Experian’s unique data assets in
association with your own data
Benefits
Stage
Features
Benefits
All
Real-time processing
Gain immediate insight on your leads
and consumers the moment they
interact with you
Improve customer experience and
increase acquisition, conversion and
retention
Match
Lead verification:
• Reduce operational costs by
• Address
identifying and eliminating dubious
standardisation
leads
• E-mail validation
• Improve sales performance by
• Vulgar/spoof validation
reaching out to the most contactable
• De-duplication
leads first
• Deliver better quality data from
standardisation of addresses
Enhance
Experian UK Consumer
Dynamics data:
• Mosaic UKTM
• TrueTouchTM
• Lifestyle data
• Financial data
• Demographic data
• Increase conversion through a deeper
understanding of your customers or
prospects based on Experian’s proven
data assets
• Improve sales effectiveness with
optimised engagement strategies
built using Experian data
Act
Lead scoring
• Acquisition models
• Retention models
• Cross-sell models
• Life-time value models
• Drive closing rates by first identifying
and engaging the prospects that
matter more to your business
• Increase revenue by recommending
additional products based on
purchase affinities
• Reduce sales and operational costs
by understanding retention likelihood
and overall lifetime value
Fast and easy implementation
Prospect IQ supports quick
implementation. A simple application
interface guide provides step-by-step
instructions, and a dedicated team of
experts is available to help support
delivery and deployment.
Cardinal Place
80 Victoria Street
London
SW1E 5JL
T 44 (0) 203 042 4000
F 44 (0) 207 746 8277
www.experianim.com
Contact us today
T 0845 234 0391
[email protected]
www.experianim.com
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