Download The Marketing Plan

The Marketing Plan
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The Marketing Plan
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The ____________ to
corporate strategy of
how to expand in a
new geographic
market, target group
or product line.
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1. COMPANY GOALS
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What does the company want to __________…
Examples: _________________________________
__________________________________________
__________________________________________
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2. Situation Analysis
A detailed review of the ______________ in
which your chosen product or service
operates.
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Marketing Mix
Product, Price, Place, Promotion
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PEST Analysis
Political, Economic, Socio-cultural, Technological
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_________________
_____________________________________
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3. COMPETITION
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Established companies in the marketplace
__________________
4 P’s of competition
Defensive or responsive strategy of
competition?
__________________
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4. DESCRIPTION OF CUSTOMERS
AND THEIR NEEDS
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_________________
______________
_____________; how
will you reach the
prospect?
What is the need –
the want that you are
fulfilling?
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5. Marketing Strategies
• ___________ Strategy

Decentralized or Centralized strategy?
• ______________ Strategy
Indirect or Direct?
 Positioning Map

• ___________________________

Push or Pull?
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6. RESOURCE REQUIREMENTS
FINANCIAL & HUMAN RESOURCES
• _____________________
• Cost of your plan – your
budget (How much will the
activities defined cost?)
______________
 ______________
 ______________

• Partners ?
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7. TIME LINE
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When and how will your
market your new product?
____________________
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7. MEASURES OF SUCCESS
• ___________________
________ in conjunction
with your timeline
• ___________________

What are the success
criteria? How will you
measure success of the
plan?
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Remember!
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Include information that is __________ and
______________ to your product/service!
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So that you can answer the most important
question of…
___________
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