Download Better understand the local media marketplace with

Better understand the local media marketplace
with insights into local cable advertising
with Nielsen Monitor-Plus
Monitor-Plus® will be delivering measurement of competitive
advertising for local cable television, meeting a crucial need
across the industry. Our expansive insights into local cable
advertising will empower clients to discover untapped
opportunities that help their businesses thrive.
Nielsen is the leading provider of
competitive advertising intelligence,
tracking ad activity in more detail and
across more local markets and media
outlets than any other commercial
monitoring service. Our new local cable
measurement service will be the most
expansive in the industry, delivering
key insights on competitive advertising
across 50 of the top 61 Nielsen DMAs –
Designated Market Areas.
Our local cable insights will give
advertising sellers, buyers, and planners
new outlets for building their business:
• Local ad sellers can discover new
prospects, more fully understand
the cross-media campaigns of local
advertisers and redirect spending to
their media outlets
• Media buyers can get detailed insights
that help them plan more precise and
optimal marketing campaigns
We provide both stations and advertisers
with the tools they need to answer
pressing business questions:
Advertisers/Agencies
• How does our local media plan compare
to our competitors’?
• What is the total activity on local cable
for our competitive set?
• What new brands are advertised on
local cable?
• What cable networks are competitors
leveraging for local ad insertions?
• Is my brand’s share of voice in local
cable sufficient?
Media Outlets
• Who is placing local advertising
insertions on a competitive cable
network?
• Who are the top advertisers within our
local market? Where are they placing
their advertising?
• Which advertisers have started new
local cable campaigns?
• How has advertising changed across
local cable?
Nielsen utilizes advanced systems to
ensure that Monitor-Plus data is accurate
and reliable. Our reports are available
in ready-to-use formats that are easily
imported into a variety of third party
and internal systems, so you can get
the competitive insights you need
immediately.
For more information, contact your Nielsen representative at
800-988-4226 or visit www.nielsen.com
Key Benefits:
• Discover new ad sales prospects and
redirect ad activity to your station or
newspaper
• Plan more precise and optimal
marketing campaigns based on
detailed local market insights
• See where, when and how
advertisers are targeting local cable
campaign dollars
• Access company, category and brand
level detail for local cable advertising
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