Download Kama Sutra, the answer to your marketing strategy?

 Kama Sutra, the answer to your marketing strategy?
Marketing guru Jacob Levy links Kama Sutra with modern marketing strategy in new
innovative guidebook
TEL AVIV – The marketing community has embraced the importance of emotion, but
one expert says it’s missing a key element: love.
A pioneer of marketing and market research, Jacob Levy intertwines the philosophies of
Kama Sutra and with marketing strategy in his new book, Kama Sense Marketing.
Based on the principle that organizations should “love” their customers, this book
challenges marketers to embrace the ancient practices of Kama Sutra for business
success.
“The marketing community is obsessed with emotions,” says Levy. “Kama Sutra
provides a holistic analogy between the importance of integrating love into emotional
and gender marketing.”
In an extremely competitive environment, marketing communications need to be creative
and strategic. Kama Sutra, an ancient philosophy about the theory and practice of love,
lays the groundwork for a relevant analogy about modern day marketing. By
implementing what Levy calls “reciprocal love” into gender marketing strategy,
organizations can boost their success.
“Romantic love exhibits relevancy to customer relationships,” says Levy. “Kama Sense
Marketing is based on the classic philosophies of love that Kama Sutra teaches for the
importance of love in today’s marketing. Organizations can have incredible success by
loving their customers.”
Innovative, creative and inspiring, Kama Sense Marketing serves as a guidebook for
why marketers should embrace the importance of love within gender marketing for
increased business success; by offering fountain for an endless creativity about how to
woo, love and eventually " marry " the customer.
Kama Sense Marketing
Jacob Levy
ISBN 9781440195563
Paperback 5x8 Retail Price: $19.95
Available at www.amazon.com and www.barnesandnoble.com
About the author: Jacob Levy currently resides in Tel Aviv, Israel. He earned an MBA
from UCLA in 1962 and established Gallup Israel, the first and largest research institute
in Israel for the past 35 years. Levy is currently the co-founder of three additional startups in the area of mobile advertising and mobile research. He lives with his wife, Gita,
and their six children.