Download abm-job-description-fall-2016

Job Title: Assistant Manager, Brand Marketing
Start Date: June 2017
Location(s): Atlanta, GA; Charlotte, NC; Chicago, IL; Boca Raton, FL; Deerfield, MA; Columbia, SC
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known
brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®,
Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby
Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For
hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and
play.
What unites all our businesses is a belief in brand-led growth, driven by an understanding of the constantly
changing needs of our consumers and the ability to create products that win in the market by delivering superior
performance, design and innovation.
Job Summary:
Works with the Brand Management Team developing the brand innovation and communication strategies for a
product grouping(s) within a brand to build consumer demand and market share, grounded in deep consumer,
product, and market understanding. Assist with developing brand strategy, pricing strategy, innovation and
product portfolio management and integrated brand activation plans, overseen by direct managers.
Job Responsibilities:
Brand Strategy
 Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer
target consistent with the global positioning. Drives key brand or category initiatives that effectively
reach and connect with target consumers. Ensures all brand communications are consistent with global
brand positioning.
 Familiar with global brand(s) standards and design language and ensures consistency with brand
positioning. Acts as a brand champion across the business. Works collaboratively with Design Center to
participate in global design initiatives.
Innovation
 Works collaboratively with R&D and Consumer & Market Insights (CMI) to develop and recommend a
brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new
categories, and new market spaces. Includes innovation in brand communication, business model or
strategic partnership. Can explain the innovation strategy to others.
 Familiar with writing concept statements for innovation and uses experience and market and consumer
knowledge to draft statements.
 Supports the life cycle management across a broad portfolio balancing rhythm of entering or exiting
product classes or SKUs and extending life cycles. Executes a strategic plan to leverage portfolio across
regions and channels.
Activation
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Executes against clear objectives for brand communication and can articulate the brand’s vision for
short and long-term success.
Participates in annual brand planning process to set a fully integrated marketing plan and programming
utilizing the full marketing mix of advertising, promotions, and trade.
Contributes to the delivering of marketing objectives and strategies for the upcoming year. Executes
brand communications across brands, countries and regions with purposeful differentiation and
reapplication based on portfolio and category strategies.
Participates in briefing agencies on communication objectives. Works with Brand Activation team to
monitor agency execution of specific tactics.
Familiar with ROI analysis and tracks projects’ key performance indicators.
Insights
 Familiar with consumer insights techniques and develops a strong working knowledge of the target
consumer. Proven at independently reviewing internal and external research materials to develop a
holistic, proprietary understanding of the consumer.
 Educates others on the consumer and marketplace.
 Informs marketing metrics, key brand, and quality measures to track and understands the underlying
drivers and interaction of each metric.
 Develops deep category knowledge across multiple categories and brands.
Pricing
 Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails
for key skus or categories. Applies price modeling information to manage price.
 Participates in pricing audits to evaluate opportunities to extract maximum value from the market.
 Identifies key promotional windows based on target consumer behavior.
Qualifications:
 Four-year college degree
 0-2 years of marketing internship/work experience ideally in brand management, channel management, or
consumer insights for a CPG, durable, or professional products company
 15% travel required
 Experience
 Internship or college experience working on cross-functional projects
 Strong communication skills, written and oral
 Proven ability to work on a team
 Proficient in Microsoft Office applications
 Fluent in English
Newell Brands and its divisions are equal opportunity employers and are drug free organizations. M/ F/ D/ V are
encouraged to apply. Newell Brands does not sponsor foreign citizens for H-1B visas, permanent resident status
or temporary work authorization for this position.