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• Content Marketing https://store.theartofservice.com/the-content-marketing-toolkit.html AOL Advertising Pictela – Pictela is an award-winning, high-definition global content marketing platform for serving and distributing brand content across online advertising and Social Media. The Pictela platform powers the backend of AOL Premium Formats. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html General Electric Content Marketing Campaign 1 Between September 2011 and April 2013, GE ran a content marketing campaign dedicated to telling the stories of "innovators—people who are reshaping the world through act or invention". The initiative included 30 3-minute films from leading documentary film directors (Albert Maysles, Jessica Yu, Leslie Iwerks, Steve James, Alex Gibney, Lixin Fan, Gary Hustwit and others), as well as a usergenerated competition that received over 600 submissions, out of which 20 finalist were chosen. https://store.theartofservice.com/the-content-marketing-toolkit.html Custom media It is also called branded media, customer media, member media, content marketing, and custom publishing in the US; contract publishing and customer publishing in the UK 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Branded content - Effectiveness In 2003, the Branded Content Marketing Association was formed in order to endorse branded content to a wider, international audience 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Growth Hacking It can be seen as part of the online marketing ecosystem, as in many cases Growth Hackers are simply good at using techniques such as search engine optimization, web site analytics, content marketing and A/B testing which are already mainstream 1 https://store.theartofservice.com/the-content-marketing-toolkit.html AOL Tech - Advertising *Pictela - Pictela is an award-winning, high-definition global content marketing platform for serving and distributing brand content across online advertising and Social Media. The Pictela platform powers the backend of AOL Premium Formats. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Content marketing 'Content marketing' is any marketing format that involves the creation and sharing of Content (media and publishing)|media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Content marketing 1 Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering consistent, ongoing valuable information. https://store.theartofservice.com/the-content-marketing-toolkit.html Content marketing - History 1 * 1900: Michelin developed the Michelin Guide, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition. Although Michelin eventually began selling these books, the publication still set a precedent for both informative guides and content marketing distribution. https://store.theartofservice.com/the-content-marketing-toolkit.html Content marketing - History 1 In 1998, Jerrell Jimerson held the title of director of online and content marketing at Netscape.http://news.cnet.com/Netscapeto-offer-Web-forums/2100-1023_3209008.html In 1999, author Jeff Cannon wrote,“In content marketing, content is created to provide consumers with the information they seek.”Cannon, Jeff (1999), 'Make Your Website Work For You', pg https://store.theartofservice.com/the-content-marketing-toolkit.html Affiliate marketing Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include Organic search|organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Native advertising - Forms 1 Content marketing is another form of native advertising, placing sponsorfunded content alongside editorial content or showing other content you might be interested in which is sponsored by a marketer alongside editorial recommendations. https://store.theartofservice.com/the-content-marketing-toolkit.html Infographic - 21st century [ http://www.washingtonpost.com/blogs/ on-small-business/post/how-canbusinesses-useinfographics/2012/04/06/gIQAjbbh4S_bl og.html] Information graphics are a form of content marketing and have become a tool for internet marketers and companies to create content that others will link to, thus possibly boosting a company's reputation and online presence. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html White paper - White papers in business-to-business (B2B) marketing 1 In digital marketing, white papers are often referred to as a form of content marketing https://store.theartofservice.com/the-content-marketing-toolkit.html Management Today - Haymarket Network Haymarket Network is the content marketing division of the global Haymarket Media Group. It creates brand communications across various media – print, digital and live. Services include strategic planning, editorial, design, print production, distribution, measurement and evaluation. Haymarket Network is also an NME top 15 Design Build 1 https://store.theartofservice.com/the-content-marketing-toolkit.html LaunchSquad - History In 2009, LaunchSquad started offering video services, then in 2010 expanded into content and editorial services. In 2012 LaunchSquad launched a new content marketing company, [http://www.original9.com Original9 Media], with Jeff Davis at the helm, who was Founding Editor at Business 2.0 prior to joining Original9. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html LaunchSquad - Services LaunchSquad specializes in Story Development, Positioning and Messaging, Strategic Marketing, PR Counseling and Planning, Media and Influencer Relations, Content Marketing, Social Media and Community Management, Video Production, Media Training, Speaking and Awards Programs. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Infographics - 21st century 1 [http://www.washingtonpost.com/blogs/ on-small-business/post/how-canbusinesses-useinfographics/2012/04/06/gIQAjbbh4S_bl og.html] Information graphics are a form of content marketing and have become a tool for internet marketers and companies to create content that others will link to, thus possibly boosting a company's reputation and online presence. https://store.theartofservice.com/the-content-marketing-toolkit.html StumbleUpon - Advertising 1 [http://internet.itbusinessnet.com/article/St umbleUpon-Expands-National-SalesTeam-to-Meet-Native-Advertising-andContent-Marketing-Demand-3070700 StumbleUpon Expands National Sales Team to Meet Native Advertising and Content Marketing Demand]. Internet.itbusinessnet.com (2014-02-19). Retrieved on 2014-04-19. https://store.theartofservice.com/the-content-marketing-toolkit.html Conflict-of-interest editing on Wikipedia - International Association of Business Communicators In some circumstances these are both good strategies, but most companies can find more effective middle ground by engaging in PR or content marketing with Wikipedia’s citizen journalists—a safe and ethical way to make improvements that is valuable both for the organization and Wikipedia. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Inbound marketing 1 'Inbound marketing' is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand https://store.theartofservice.com/the-content-marketing-toolkit.html Adam Afriyie - Business career Afriyie is a stakeholder of Axonn Media, a content marketing business which produces content for clients. The company incorporates brands such as Content Plus, NewsReach, DirectNews and ReelContent. Axonn turned over £9.4m in 2011 and made a pre-tax profit of £1.3m. Afriyie is the largest shareholder of the firm and he and his fellow directors split dividends of £2.2m in 2010 and 2011 and shared directors' pay of £3.6m over the last five years. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Direct Marketing Association (USA) 1 It can include many marketing channels, such as postal mail, email, social, inserts, web advertising, publishing/content marketing and search https://store.theartofservice.com/the-content-marketing-toolkit.html Medill School of Journalism - Description Full-time students can pursue a specialization, choosing from brand strategy, content marketing, digital and interactive marketing, marketing analytics, strategic communications and media management. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Spafax 'Spafax' is an international content marketing agency that focuses on engaging the consumer in transit. Spafax was founded in London in 1985 and is now part of Sir Martin Sorrell’s WPP Group PLC, in the tenthavenue division.[http://www.wpp.com/wpp/inve stor/financialnews/Default.htm?guid= WPP Group acquires Spafax] 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Morgan Spurlock 1 He is also the co-founder of short-film content marketing company cinelan, which produced the General Electric#Focus Forward - Short Films.2C Big Ideas|Focus Forward campaign for GE. https://store.theartofservice.com/the-content-marketing-toolkit.html Ms. Dewey Developed by advertising agency, McCann-Erickson, San Francisco and digital content marketing firm, [http://www.EVB.com EVB San Francisco], Ms. Dewey appeared to be an interactive search assistant who audibly commented on searched keywords in her own style and made random actions when idle, including taking props from behind her desk. The responses actually consisted of about 600 video clips recorded over a period of three days. 1 https://store.theartofservice.com/the-content-marketing-toolkit.html Idio - Platform 1 * Content Marketing (aggregating multiple content archives to deliver the right content to the right customer at the right time, on the right channel) https://store.theartofservice.com/the-content-marketing-toolkit.html The Press Association - Sticky Content 1 Sticky Content is the UK's leading digital copywriting and content strategy agency, providing clients with a complete end-to-end content marketing solution. https://store.theartofservice.com/the-content-marketing-toolkit.html Cinedigm 1 In addition, the company offers content marketing and distribution services in theatrical and ancillary home entertainment markets to alternative and independent movie content owners, as well as to theatrical exhibitors. https://store.theartofservice.com/the-content-marketing-toolkit.html Edison Electric Light Company - Content-marketing campaign Between September 2011 and April 2013, GE ran a content marketing campaign dedicated to telling the stories of innovators—people who are reshaping the world through act or invention 1 https://store.theartofservice.com/the-content-marketing-toolkit.html For More Information, Visit: • https://store.theartofservice.co m/the-content-marketingtoolkit.html The Art of Service https://store.theartofservice.com