Download here - Destination BC

Destination BC Co-operative Marketing Partnerships Program Application
You may fill in the form below or use the headings in a separate document. Please try to limit
your application to a maximum of eight pages.
Contact Information:
Applicants:
Representatives:
Lead Organization:
Authorized Authority:
Identify all partners in the Community Consortium, Sector
Organization, Individual Community or Paired Community.
Please have an authorized Representative from each Applicant
sign the application form.
List the names, contact information and signatories for all
partner Applicants.
Identify the Legal Entity which will be assuming financial and
reporting responsibility for the Applicants. Provide contact
information: name, address, telephone, email address and
other pertinent information.
Identify the Representative who will act as the primary contact
for the Application.
Mailing Address:
Email:
Telephone:
Contact Person:
(if different from above)
Email:
Telephone:
Applications are due by November 30th. Incomplete or late proposals will not be considered. All
funding received for successful applications must be spent by the end of the contracted term.
Co-operative Marketing Partnerships Program, Open Pool – Application Form
Page 1
Application Proposal:
Applications must be sent by email to [email protected]
Lead Organization
Identify the Legal Entity which will be assuming financial and reporting
responsibility for the Applicants.
Provide the name of the initiative, if applicable.
Name of Initiative
Project Description
Situation Analysis
Objective(s)
Strategies
Describe the project, including its purpose and geographical area or
sector experience being promoted.
Provide a high level situation analysis that describes the marketplace and
defines the opportunity for your project in terms of this Co-operative
Marketing Partnerships Program. Your situation analysis should include
the following types of information:
 Estimated size of this market, market potential, capacity and
major trends in your sector and product category.
 Sales history (expressed in dollars or by volume) over the past
three to five years.
 Identification of competitors and their strengths and weaknesses.
 A discussion of the buying habits and attitudes of consumers
toward your products/services.
 Market development initiatives previously undertaken and
currently used to develop identified markets.
List the objectives of your project. Explain carefully and clearly how the
proposed project objectives complement and/or support the program
goals outlined in Section 2.0
Provide an overview of your marketing strategies for the proposed
project:
 Describe the general approach you plan to use to achieve the
stated objectives.
 Outline the basic positioning of your product(s), including how you
plan on differentiating them from competitive
products/destinations.
 Explain how your proposal’s strategies are consistent with
Destination BC marketing strategies and contribute to overall
provincial strategic priorities. (http://strategy.destinationbc.ca/)
Co-operative Marketing Partnerships Program, Open Pool – Application Form
Page 2
Markets/Segments
List the geographic markets, and describe target segments, that will be
included in this initiative. (http://strategy.destinationbc.ca/where-we-willfocus/our-consumer-segments/)
This program is intended to support new or expanded research based
marketing activities in primarily BC, Alberta and Washington. Proposals
targeting markets other than these will need to provide the appropriate
business rationale.
Please include your focus of effort by market, and by season if
appropriate.
Provincial
Destination Brand
Alignment
Identify how your project aligns with the provincial destination brand and
marketing efforts, as well as how your project reinforces and strengthens
the destination brand.
More on the BC Destination Brand, including creative guidelines:
http://www.destinationbc.ca/Resources/british-columbia-tourismbrand.aspx
Tactics
For each tactic, list the following information:

Tactic name

Short description of the tactic and expected output (i.e. social
media, media release, etc.)

Rationale/objective of tactic

Timing
o When will the tactic begin and end?
o If the tactic will take place over several months, are there
any identifiable milestones before completion?

Budget

Measurable call to action (CTA)

Tracking mechanisms to measure results (e.g. Google
analytics, number of bookings, number of booth visits, etc.).
You will be asked to provide results in the year-end Post
Project Report.
The tactic must be completed and all funds must be spent by the end of
the contracted term.
Membership Model
If your organization is membership-based, briefly describe your
membership model and identify how it is being addressed within the
campaign to ensure all relevant tourism stakeholders can participate in
the project.
Co-operative Marketing Partnerships Program, Open Pool – Application Form
Page 3
Budget Summary
and Funding
Request
Provide a detailed budget that includes the estimated costs of each tactic,
the amount for each tactic being contributed by the applicant, the amount of
financial assistance for each tactic being requested by Destination BC and
the total budget amount.
Identify any assumptions used to develop the budget.
Partner
Organizations (if
any) and Funding
Request
Marketing Tactic
Tactic 1
Tactic 2
Tactic 3
Tactic 4
Tactic 5
Applicant $
$
$
$
$
$
Total:
$
DBC $
$
$
$
$
$
$
Total Budget
$
$
$
$
$
$
List the organizations that have committed funds to this project and specify
the financial contribution from each organization. To achieve the program
objective of greater leveraging opportunities for public and private funds,
when reviewing applications, a greater emphasis will be given to
applications that include financial contributions from individual tourism
businesses.
Where another provincial or federal government agency has been
approached, please provide the name of the agency, the program and the
amount of financial assistance received. If the financial assistance has not
yet been confirmed, please indicate the funding as “pending”.
Destination BC funding request:
Applicant funding contribution:
Applicant funding contribution:
Applicant funding contribution:
Private sector businesses:
(Add more rows if needed)
$
$
$
$
$
___________
___________
___________
___________
___________
Total: $ ___________
Evaluation
Indicate the funding request to Destination BC. Cost-shared funding is
available up to 50% of total eligible marketing costs in Year 1 and up to 40%
in subsequent years.
Describe how you will determine whether the project objectives (outlined
earlier in your application) have been achieved – including the performance
measure(s) you will use, the measurement method(s) you will use, including
what data you will collect, how and when, and your performance targets for
the project
For a sample of Key Performance Indicators (KPIs), see Measuring the
Success of Marketing Activities
(http://www.destinationbc.ca/Resources/Monitoring-andEvaluation/Measuring-the-Success-of-Marketing-Activities.aspx)
Co-operative Marketing Partnerships Program, Open Pool – Application Form
Page 4