Download RoleStatement

DSD
AS05 Marketing and Events Officer - updated Dec 2014
ROLE TITLE
Marketing Coordinator
CLASSIFICATION
ASO5
DIVISION
Strategy and Business Services
DIRECTORATE
Marketing Communications and Engagement
BUSINESS UNIT
Strategic Marketing
Position. No.
TYPE OF APPOINTMENT
INCUMBENT
ANZSCO Code
DESIRABLE QUALIFICATIONS
 Tertiary qualifications in Marketing, Communications or equivalent
ROLE PURPOSE / CONTEXT
Responsible for the delivery of marketing and communications activity which support the
achievement of the Department’s objectives by:
 Effectively communicate and engage the work of the Department with industry, external
stakeholders, internal stakeholders and the wider community.
 Providing insight and support in marketing planning and the provision of tactical marketing
activity across the Department.
 Working closely with the internal Graphic Design team, brief in and produce tactical
marketing collateral which meets the needs of DSD, stakeholders, Ministers and the Public.
 Provide support in the development of PCAG marketing submissions and post activity
evaluations.
 Assisting the Principle Marketing Officer in the development and execution of integrated
marketing plans and tactical activity.
REPORTING / WORKING RELATIONSHIPS
Reports to:
 Principal Marketing Officer
Direct Reports:
 Nil
Stakeholders:
 Liaises with all levels of management and staff across various divisions and business units
within Department.
 Liaises with Ministers’ offices, interstate counterparts, local, state and commonwealth agencies,
universities and research institutes, industry and professional associations, sponsors, suppliers,
and contractors.
SECTION A:
RESULTS TO BE ACHIEVED
Results area
 Contributing to the development of communication and marketing plans to effectively promote
DSD projects and key priorities.
 Plan, Produce and Deliver effective tactical marketing activity on time and on budget.
To provide any feedback, including omissions, error or general comment on this document, email the feedback details to the
[email protected] mailbox.
Obj Doc Id: A571244
Ver: 2.01
Review Date: 24 June 2016
Effective Date: 24 June 2014
Classification: For Official Use Only
Page 1 of 3
Parent: Recruitment and Selection Procedure
DSD AS05 Marketing and Events Officer - updated Dec 2014


Ensure all marketing activity adheres to clear KPI’s and communication objectives.
Liaising, advising and consulting with a wide range of contractors, agencies and external
suppliers to ensure the delivery of services to required standards within deadlines and within
budget
 Co-coordinating and preparing high quality briefings and other relevant correspondence that
provide specialist advice and reflect government priorities.
 Promote integrated marketing activity and consistent messaging across the departments various
communications and digital teams including events, media relations, engagement and social
media.
 Representation of the Department’s position is delivered to relevant committees and working
parties.
SPECIFIC REQUIREMENTS
 Compliance with Government legislation, Code of Ethics for the SA Public Sector, DSD policies
and procedures, including ethical / accountable resources and information management, WHS
and injury management, risk management, and the access / equity /diversity strategies of the
public sector.
 Some out of hours work may be required to fulfil the responsibilities of the role.
 Intra-state and inter-state travel may be required.
 Participate in recovery activities relating to emergency management.
SECTION B:
SELECTION CRITERIA
TECHNICAL EXPERTISE

Sound knowledge of South Australian Public Service processes used to plan, manage and
deliver, in conjunction with, stakeholders, all types of marketing activity including; events,
sponsorships and publicity activities in a timely and cost effective manner.
 Knowledge of marketing best practice, theory and up-to-date principles.
 Knowledge and experience developing marketing plans and evaluations.
 Knowledge and previous experience of Digital Marketing and Social Media.
 Knowledge of project management and evaluation processes.
PERSONAL ABILITIES

Understanding of marketing and communications outcomes and objectives as they relate
specifically to broad Department of State Development organisational goals (e.g. international
trade, investment, regional migration and the transformation of the South Australian economy).
 Ability to communicate clearly, concisely and effectively both verbally and in writing with people
at all levels including proven ability to consult, liaise and influence, and negotiate and manage
conflict with tact and diplomacy.
 Demonstrated ability to manage time, objectives, strategies and priorities; to plan, organise,
implement, progress and coordinate concurrent and responsive projects to meet objectives.
 Operate under limited direction, identify priorities and achieve quality results in a context of
competing priorities and expectations.
 Model PS Act public sector principles and practices, ethical decision making, WHS and injury
management, equity / diversity strategies, and change management.
EXPERIENCE



Planning, managing and delivering multiple tactical marketing activities simultaneously and
within tight deadlines.
Assisting in the delivery of high quality marketing and communications material.
Developing positive relationships with internal stakeholders, other public and private sector
organisations and the business community.
Obj Doc Id: A571244
Ver: 2.02
Review Date: 1 November 2018
Effective Date: 10 November 2016
Classification: For Official Use Only
Page 2 of 3
Parent: Recruitment and Selection Procedure
DSD AS05 Marketing and Events Officer - updated Dec 2014

Undertaking projects, research and analysis including collating and summarising data and
information into reports and correspondence.
Obj Doc Id: A571244
Ver: 2.02
Review Date: 1 November 2018
Effective Date: 10 November 2016
Classification: For Official Use Only
Page 3 of 3
Parent: Recruitment and Selection Procedure