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MARKETING CLOUD Marketing Cloud Connect Optimization Connect your clouds and get your data in one place. ADDITIONAL INFORMATION When Marketing Cloud is linked to Sales Cloud and Service Cloud, you get better customer data. This Accelerator teams you with Certified Specialists who understand your orgs, share Marketing Cloud Connect best practices, and deliver specific recommendations based on your unique needs. GOAL What it can do for you INTENDED USER •Increase subscriber engagement You want to assess and improve usage of Marketing Cloud Connect within your Sales Cloud or Service Cloud instances. •Increase campaign efficiency How it works Certified Specialists will guide you through the process over a predetermined timeframe (typically 3-4 weeks): Discovery •Discuss and review current usage of Marketing Cloud Connect •Confirm use case and establish verifiable success criteria Analysis •Identify and share best practices Reduce costs, minimize operating costs. PREREQUISITES •Must have Marketing Cloud licenses, and connector version 5 or above installed •Need basic knowledge of existing Sales Cloud and Service Cloud account data structure and access to API users mapped to the Marketing Cloud Connect •Marketing executive to discuss organizational current and future marketing goals Outcomes •Marketing Cloud Connect feature overview, best practices, and recommendations to common challenges •Specific recommendations based on your needs •Marketing Cloud admin to validate and/or implement recommendations Contact your account executive or success team today. Learn how we can help your CRM success. Corporate Headquarters The Landmark @ One Market Street Suite 300 San Francisco, CA 94105 United States 1-800-NO-SOFTWARE www.salesforce.com/services-training /add-ons/accelerators Global Offices Latin America +1-415-536-4606 Japan+81-3-5785-8201 Asia / Pacific +65-6302-5700 EMEA+4121-6953700 © 2017 salesforce.com, inc. All rights reserved. Salesforce, Salesforce1, Sales Cloud, Service Cloud, Marketing Cloud, Chatter and others are trademarks of salesforce.com, inc. The Salesforce Cloud logo and other creative assets are owned and protected under copyright and/or trademark law. For more information, please visit www.salesforce.com. 011917/1.0