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CURRICULUM VITAE
Muflih Ismail
Present Address
P.O. Box 4792,
Doha,
Qatar.
(Mobile) +974 3321 6978
(E-mail) [email protected]
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PERSONAL PROFILE
A result orientated, professional Manager with significant experience in operational
management, sales and marketing, gained within major Multi National companies in
Dairy, Soft Drinks and personal care Industries. A distinctive individual who can master
negotiations across a range of product portfolios, having gained immense experience in
the Middle East.
A sound analytical mind, with a strong, innovative and motivational leadership approach
who has demonstrated a consistent successful business growth and profit track record.
Self motivated self directed and comfortable with significant responsibility. Believing in
good team leadership and a hands-on approach to management brings increased standards
in performance and profits.
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CAREER OBJECTIVE
To work in an organization that recognizes talent in reliance with my strengths and where
backup of effective inputs with sharing of learning is possible.
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INNATE STRENGTHS
Good Public Relation Skills
Excellent communication skills
Highly proficient in executive level presentations
Practical & Systematic Approach
Co-ordination & Team Work
Effective Oral & Written Skills
Computer Literate (MS Word, XL, Power Point)
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PROFESSIONAL BRIEF
Sales & Marketing.
Customer service & satisfaction
Team building & motivation.
Manpower Planning & Delegation of authorities.
Planning & organizing the field sales team to achieve set objectives.
Developing systems for the smooth functioning of the region.
DETAILS OF WORK EXPERIENCE
Qatar Quality Products – (QQP)
Doha, Qatar
OCT. 2011 – Up to date
Qatar Quality Products (QQP) is an independent business division of Ali Bin Ali Group
formed in 1994 that focuses on the successful sales and distribution of high quality
consumer products with leading principals. Reckitt Benckiser, an International company
with leading brands like Dettol, Pif Paf, Harpic, Airwick etc, is one of the principals
which I was directly involved in working with.
www.alibinali.com
Field Sales Manager
Reporting to : Division Manager
Job Assignments:
 Responsible for the development and performance of all sales activities in the
assigned market
 Prepare action plans by individuals as well as by team for effective search of sales
 Assist in the development and implementation of marketing plans as needed
 Control expenses to meet budget guidelines.
 Coordinate with the principals when ever required.
 Adheres to all company policies, procedures and business ethics codes and ensures
that they are communicated and implemented within the team.
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CAP Enterprise Solutions
Doha, Qatar
APR. 2009 – SEPT. 2011
CAP Enterprise Solutions was established in 1997. The company's principal activities are
in field marketing services specializing in custom made programs created to turn
knowledge into increased sales and brand awareness.
CAP Enterprise Solutions has managed to expand throughout the Middle East, Asia and
Africa. The company's corporate headquarters continues to be based in UK. However, the
CAP Sharjah office oversees all Middle East and African operations.
www.capesolution.com
Account Manager
Reporting to : Regional Account Director
Job Assignments:
 Guiding a team for effective branding at Point of Sale
 Collecting market intelligence on sales & market share
 Doing mystery sales on particular brands
 Monitoring competitor activities on a regular basis
 Compiling & presenting a detailed Power Point report on market feedback
Arla Foods Qatar WLL.
Doha, Qatar
JAN. 2006 - FEB. 2009
Arla Foods is a multi National company, the largest producer of dairy products in the
Scandinavian countries.
Arla Foods Qatar was formed in January 2006 on a joint venture with Qatar National
Imports & Export (QNIE) Company, one of the largest FMCG distribution companies in
Qatar.
Lurpak Butter (established in 1901) & Puck Cream Cheese are two leading brands in
the Gulf which are manufactured by Arla Foods.
www.arla.com
Key Accounts Manager
Reporting to : Country Manager
Job Assignments:
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Budget Planning for each Rep & Key Account (KA) Customers
Develop sales strategy for Key Accounts based on market needs
Develop concept for KA department (Structure, responsibilities, quality)
Planning of market activities with Brand Management
Regular visits to important Key Accounts & relationship building
Ensure & enable leading positions in category management
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Ongoing search for business opportunities
Annual negotiations with Key Account Managers
Optimize cooperation with sales staff
Carry out ‘Plan vs. Actual’ analysis of figures and take/propose action to close
gap
Assessment & develop the sales Reps
Ensure customer satisfaction
Manage & control the implementation of the account plans.
Conducting monthly sales meeting
First Information Networks Inc. ( Infonet )
Dammam, K.S.A
DEC. 2003 - DEC. 2005
First Information Networks Inc. ( Infonet ) is one of the leading company’s providing Internet
based communication services to the market of Saudi Arabia. Infonet is an affiliated company of
‘First Telecom Industries’ (FTI) which is a leading manufacturer and supplier of outside plant
telecom infrastructure products to Saudi Telecom Co; (STC). and a group company of TDP
(Training & Development Partnership) which has been serving Saudi Arabia for the past 28 years
and has established itself as one of the leaders in contracting and trading of electrical works and
equipment. TDP enjoys the status of one of the preferred suppliers for SCECO. Infonet is also in
partnership with “Youshin” Data Products Inc. a South Korean Telecom major.
www.infonet.net.sa
Business Development Manager
Reporting to : Managing Director
Job Assignments:
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To introduce and promote the company's products and services to new co-operate
clients.
Plan and implement promotions for existing clients.
Follow up and coordinate with relevant departments to give better customer service.
Gather information and look for more business opportunities in the market.
HEMAS MARKETING (Pvt) Ltd
Sri Lanka
SEPT. 1991 – DEC. 2003
Hemas Marketing (Pvt) Ltd is a part of the Hemas Group which consists of twelve
subsidiaries. ‘Marketing’ is the largest of the Group, which manufactures & distributes
household brands in Baby Care, Oral Care, Hair Care, Detergents and Perfumes. It has
one of the largest distribution channels in Sri Lanka. Hemas is an ISO 9001 certified
company and were also awarded the prestigious Japanese Akimoto 5S award for the
cleanliness and orderliness of their operations. In addition to marketing its own products
Hemas work with selected local and foreign companies (like P&G) to distribute their
products in Sri Lanka.
www.hemas.com
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Joined as a Trainee Sales Representative.
Promoted Sales Representative in Sept. 1992
Promoted Sales Supervisor in May 1996
Promoted Area Sales Executive in May 1997.
Promoted Area Sales Manager in 1998.
Area Sales Manager
Reporting to : Director Sales
Reported by : The Entire North Central Region Sales Team/ Sales Supervisor
(14 Sales Reps)
Job Assignments:
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Target planning for each Territory (Monthly/ Quarterly).
Review Sales vs. Target on a weekly basis.
Motivating & guiding the Reps to achieve their monthly objective.
Monitoring productivity and reach of distribution.
Doing Geographical Territory demarcations.
Planning & implementing sales promotions.
Conducting monthly Regional conferences.
Managing Distributors and appointing new ones when necessary.
Looking in to field issues by doing independent coverage.
Observe & react on competitor activities in the market.
 COUNTRIES VISITED
Malaysia, Thailand, Singapore, UAE, Saudi Arabia, France, Switzerland
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QUALIFICATIONS
Professional:
Diploma in Sales Management (Sri Lanka Institute Of Marketing - SLIM)
Also attended the following training programmes,
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How to be an effective Sales Manager. (National Institute of Business Management)
Techniques of Executive Leadership. (National Institute of Business Management)
Professional Sales Management & The Power of Leadership.
The Secrets of Superior Service by Mr. Ron Kaufman (An internationally acclaimed
educator and motivator for service culture and quality customer service).
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PERSONAL INFORMATION
Date of Birth
Status
Nationality
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27th February 1970.
Married with 2 children
Sri Lankan Muslim
I hereby declare that the above details are true and accurate to the best of my knowledge.
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M. M. Ismail
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Date
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