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CURRICULUM VITAE Muflih Ismail Present Address P.O. Box 4792, Doha, Qatar. (Mobile) +974 3321 6978 (E-mail) [email protected] PERSONAL PROFILE A result orientated, professional Manager with significant experience in operational management, sales and marketing, gained within major Multi National companies in Dairy, Soft Drinks and personal care Industries. A distinctive individual who can master negotiations across a range of product portfolios, having gained immense experience in the Middle East. A sound analytical mind, with a strong, innovative and motivational leadership approach who has demonstrated a consistent successful business growth and profit track record. Self motivated self directed and comfortable with significant responsibility. Believing in good team leadership and a hands-on approach to management brings increased standards in performance and profits. CAREER OBJECTIVE To work in an organization that recognizes talent in reliance with my strengths and where backup of effective inputs with sharing of learning is possible. -1- INNATE STRENGTHS Good Public Relation Skills Excellent communication skills Highly proficient in executive level presentations Practical & Systematic Approach Co-ordination & Team Work Effective Oral & Written Skills Computer Literate (MS Word, XL, Power Point) PROFESSIONAL BRIEF Sales & Marketing. Customer service & satisfaction Team building & motivation. Manpower Planning & Delegation of authorities. Planning & organizing the field sales team to achieve set objectives. Developing systems for the smooth functioning of the region. DETAILS OF WORK EXPERIENCE Qatar Quality Products – (QQP) Doha, Qatar OCT. 2011 – Up to date Qatar Quality Products (QQP) is an independent business division of Ali Bin Ali Group formed in 1994 that focuses on the successful sales and distribution of high quality consumer products with leading principals. Reckitt Benckiser, an International company with leading brands like Dettol, Pif Paf, Harpic, Airwick etc, is one of the principals which I was directly involved in working with. www.alibinali.com Field Sales Manager Reporting to : Division Manager Job Assignments: Responsible for the development and performance of all sales activities in the assigned market Prepare action plans by individuals as well as by team for effective search of sales Assist in the development and implementation of marketing plans as needed Control expenses to meet budget guidelines. Coordinate with the principals when ever required. Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team. -2- CAP Enterprise Solutions Doha, Qatar APR. 2009 – SEPT. 2011 CAP Enterprise Solutions was established in 1997. The company's principal activities are in field marketing services specializing in custom made programs created to turn knowledge into increased sales and brand awareness. CAP Enterprise Solutions has managed to expand throughout the Middle East, Asia and Africa. The company's corporate headquarters continues to be based in UK. However, the CAP Sharjah office oversees all Middle East and African operations. www.capesolution.com Account Manager Reporting to : Regional Account Director Job Assignments: Guiding a team for effective branding at Point of Sale Collecting market intelligence on sales & market share Doing mystery sales on particular brands Monitoring competitor activities on a regular basis Compiling & presenting a detailed Power Point report on market feedback Arla Foods Qatar WLL. Doha, Qatar JAN. 2006 - FEB. 2009 Arla Foods is a multi National company, the largest producer of dairy products in the Scandinavian countries. Arla Foods Qatar was formed in January 2006 on a joint venture with Qatar National Imports & Export (QNIE) Company, one of the largest FMCG distribution companies in Qatar. Lurpak Butter (established in 1901) & Puck Cream Cheese are two leading brands in the Gulf which are manufactured by Arla Foods. www.arla.com Key Accounts Manager Reporting to : Country Manager Job Assignments: Budget Planning for each Rep & Key Account (KA) Customers Develop sales strategy for Key Accounts based on market needs Develop concept for KA department (Structure, responsibilities, quality) Planning of market activities with Brand Management Regular visits to important Key Accounts & relationship building Ensure & enable leading positions in category management -3- Ongoing search for business opportunities Annual negotiations with Key Account Managers Optimize cooperation with sales staff Carry out ‘Plan vs. Actual’ analysis of figures and take/propose action to close gap Assessment & develop the sales Reps Ensure customer satisfaction Manage & control the implementation of the account plans. Conducting monthly sales meeting First Information Networks Inc. ( Infonet ) Dammam, K.S.A DEC. 2003 - DEC. 2005 First Information Networks Inc. ( Infonet ) is one of the leading company’s providing Internet based communication services to the market of Saudi Arabia. Infonet is an affiliated company of ‘First Telecom Industries’ (FTI) which is a leading manufacturer and supplier of outside plant telecom infrastructure products to Saudi Telecom Co; (STC). and a group company of TDP (Training & Development Partnership) which has been serving Saudi Arabia for the past 28 years and has established itself as one of the leaders in contracting and trading of electrical works and equipment. TDP enjoys the status of one of the preferred suppliers for SCECO. Infonet is also in partnership with “Youshin” Data Products Inc. a South Korean Telecom major. www.infonet.net.sa Business Development Manager Reporting to : Managing Director Job Assignments: To introduce and promote the company's products and services to new co-operate clients. Plan and implement promotions for existing clients. Follow up and coordinate with relevant departments to give better customer service. Gather information and look for more business opportunities in the market. HEMAS MARKETING (Pvt) Ltd Sri Lanka SEPT. 1991 – DEC. 2003 Hemas Marketing (Pvt) Ltd is a part of the Hemas Group which consists of twelve subsidiaries. ‘Marketing’ is the largest of the Group, which manufactures & distributes household brands in Baby Care, Oral Care, Hair Care, Detergents and Perfumes. It has one of the largest distribution channels in Sri Lanka. Hemas is an ISO 9001 certified company and were also awarded the prestigious Japanese Akimoto 5S award for the cleanliness and orderliness of their operations. In addition to marketing its own products Hemas work with selected local and foreign companies (like P&G) to distribute their products in Sri Lanka. www.hemas.com -4- Joined as a Trainee Sales Representative. Promoted Sales Representative in Sept. 1992 Promoted Sales Supervisor in May 1996 Promoted Area Sales Executive in May 1997. Promoted Area Sales Manager in 1998. Area Sales Manager Reporting to : Director Sales Reported by : The Entire North Central Region Sales Team/ Sales Supervisor (14 Sales Reps) Job Assignments: Target planning for each Territory (Monthly/ Quarterly). Review Sales vs. Target on a weekly basis. Motivating & guiding the Reps to achieve their monthly objective. Monitoring productivity and reach of distribution. Doing Geographical Territory demarcations. Planning & implementing sales promotions. Conducting monthly Regional conferences. Managing Distributors and appointing new ones when necessary. Looking in to field issues by doing independent coverage. Observe & react on competitor activities in the market. COUNTRIES VISITED Malaysia, Thailand, Singapore, UAE, Saudi Arabia, France, Switzerland QUALIFICATIONS Professional: Diploma in Sales Management (Sri Lanka Institute Of Marketing - SLIM) Also attended the following training programmes, How to be an effective Sales Manager. (National Institute of Business Management) Techniques of Executive Leadership. (National Institute of Business Management) Professional Sales Management & The Power of Leadership. The Secrets of Superior Service by Mr. Ron Kaufman (An internationally acclaimed educator and motivator for service culture and quality customer service). -5- PERSONAL INFORMATION Date of Birth Status Nationality : : : 27th February 1970. Married with 2 children Sri Lankan Muslim I hereby declare that the above details are true and accurate to the best of my knowledge. ………………………. M. M. Ismail …….…..……….. Date -6-