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7205 Exner Road | Darien IL 60561 | www.MarketingToday.com Contact: Nancy Roach Marketing Today 7205 Exner Road Darien, IL 60561 630.724.9160 [email protected] http://www.marketingtoday.com Most Email Marketing From Legitimate Companies Violates US Federal Law, Free Online Email Marketing Legal Resource Seeks to Help Marketers Comply Chicago, IL (16 December 2004) - The US CAN-SPAM Act became a federal law in 2004, yet numerous studies reveal that the majority of email marketing sent by legitimate US companies violates this law. Even more, additional federal and state laws related to online privacy and marketing may that also be applicable to a company’s email marketing may be overlooked. In addition to US laws, email marketing- related laws now exist in nearly every nation and emails sent from US companies to recipients in other countries may be violating laws in these countries as well. As a company’s customers – and the public – become increasingly savvy about these laws, a company’s violations of federal law not only create legal liability, the create brand liability. Legal violations can negatively impact a company’s public image. According to marketing expert and publisher of MarketingToday.com Peter DeLegge, “There is a misconception among legitimate marketers that the US federal CAN-SPAM law does not apply to them. They often incorrectly believe this law only applies to spammers and pornographers. In actuality, this law applies to every company and everyone who engages in email marketing, whether it is e-commerce or a company newsletter. Even more, compliance isn’t very difficult. There is a real need for education in this area. That is what motivated the creation of this resource.” MarketingToday.com’s International Email Marketing Law Resource Directory is available at: http://www.marketingtoday.com/marketinglaws/email.htm. ### About Marketing Today: Marketing Today is an online magazine (MarketingToday.com), email newsletter and blog covering business-to-business marketing strategies and current issues. Published by Peter DeLegge, a respected Fortune 500 senior marketing professional and speaker, MarketingToday.com has been recommended by numerous marketing associations, magazines and business schools such as Harvard Business School’s Working Knowledge and Northwestern’s Journal of Integrated Marketing Communications. It includes articles from some of the world’s most respected marketers.