Download Apsalar and Crosswise Partner on Cross

Apsalar and Crosswise Partner on Cross-Device Matching for Mobile DMP Clients
Agreement enables Apsalar clients to unite the behavior data of millions more customers
and prospects using Crosswise’s consumer device map.
San Francisco, CA (Businesswire): Apsalar, a global leader in mobile data management and
mobile app measurement, today announced a partnership with Crosswise, a leading provider of
cross-device identification mapping.
Under the agreement, Apsalar will offer cross-device matching as a service for its Mobile DMP
clients. Through the partnership, Apsalar Mobile DMP clients will be able to use the Crosswise
device map as a tool to link the mobile-app-, mobile-web- and PC-web-data of millions more
consumers to create true cross-device profiles and deliver “360-degree customer insights”.
“Apsalar and Crosswise share a passion for helping clients understand their customers
completely,” said Michael Oiknine, Cofounder and CEO of Apsalar. “We’re delighted to work
with Crosswise to empower our clients to get richer insights and drive more effective future
marketing initiatives and messaging.”
Rapid and dramatic changes in consumer behavior are driving many sophisticated marketing
organizations to demand comprehensive behavioral insights on their customers – insights that
encompass what they do in mobile apps, the mobile web, and on the PC web. With sources
including comScore showing that more than half of digital consumer time takes place on
smartphones, being able to connect a person’s mobile and PC behaviors has become
increasingly critical to driving brand growth.
Crosswise is among the largest consumer cross-device identification services in the world,
using a combination of deterministic data and probabilistic Big Data analysis to deliver
outstanding accuracy and scale. Crosswise’s unique technology links the multiple connected
devices used by a single consumer, without storing any personally identifiable information.
Linking a consumer’s various devices, from among billions of different devices, allows
companies to shift their advertising, retargeting, content personalization and marketing analytics
from being device-focused to being person-focused. The results include improved online
experiences for consumers, dramatically improved marketing ROI for advertisers, and more
valuable ad space and audience segments for publishers.
“We created Crosswise to provide the most authoritative source of cross-device identification
data to brands and publishers,” said Crosswise CEO and Cofounder Steve Glanz. “We’re
pleased to be working with Apsalar to help brands better understand and reflect customer needs
in the ways that they engage consumers.”
About Apsalar
Apsalar, a leader in mobile-first customer data management, helps direct marketing brands get
better marketing effectiveness by providing a mobile data management platform that delivers a
true understanding of customer behavior in apps and across other marketing channels. The
Apsalar Mobile DMP enables brands to measure marketing effectiveness, enhance, manage,
enrich and segment profiles to build audiences, and easily and safely connect to other
marketing partners so brands can confidently share their data and audiences. For more
information, please visit www.apsalar.com
About Crosswise
Crosswise provides the world’s most authoritative anonymous cross-device mapping data.
Based on proprietary machine learning, data science and Big Data technologies, Crosswise’s
device map enables ad tech vendors, retail brands and premium publishers to realize the
tremendous benefits of cross-device advertising, content personalization and analytics. The
company’s team consists of ad tech industry veterans, Big Data engineers and the world’s
largest team of data scientists dedicated exclusively to the cross-device identification challenge.
Crosswise is backed by Horizons Ventures, Giza Ventures and OurCrowd. Learn more at
www.crosswise.com.
Contacts
Jim Nichols
VP-Marketing, Apsalar
[email protected]
510-206-8607
Uriah Av-Ron
PR for Crosswise
www.crosswise.com
[email protected]
646-755-6120