Download BUSINESS COMMUNICATION

DEPARTMENT OF COMPUTER SCIENCE &
APPLICATION
TOPIC - DIMENSIONS OF COMMUNICATION
GUIDED BY:Mrs. SEEMA MAM
PRESENTED BY:aaditya
vikram yadav
rahul dev
durgesh kumar
mithilesh patel
COMMUNICATION ON THE BASIS
OF DIRECTION/ DIMENSION
Communication is multidimensional or multidirectional.
There are various directions in which it flows. Within
the organization, communication may flow inter scalar
or intra scalar, upward or downward. Communication
with the outside world may be Inward or Outward.
Let's understand these dimensions are :
a) Downward
b) Upward
c) Horizontal or lateral
d) Diagonal or crosswise
e) Inward
f)
Outward
DOWNWARD COMMUNICATION
The communication said to be downward .
When it flows form top to bottom.
Downward communication is used by the management or
superiors to give instruction
To the subordinates as to what to do , when to do how to
do ,relation of his task those
Of others , policies and programes of the organization.
Downward communication
Oral
Written

Instructions

Instructions

Memoranda

Speeches

Letters

Meetings

Handbooks

Telephone

policy statements

Loudspeaker

others
 procedures electronic news
displays

others
Cont….
GENERAL BODY
CHAIRMAN
VICE - CHAIRMAN
MANAGING DIRECTOR
MANAGERS
OPERATIONAL LEVEL WORKERS
Upward Communication
Communication
that
flows
from
bottom to top, or which is from
lower hierarchical level to higher
level,
is
called
upward
communication. The main function
of
upward
supply
communication
information
to
the
is
to
upper
levels about what is happening at
the lower levels.
GENERAL BODY
CHAIRMAN
VICE - CHAIRMAN
MANAGING DIRECTOR
MANAGERS
OPERATIONAL LEVEL WORKERS
Lateral or Horizontal
Communication
When communication takes place between two
or more persons who are subordinates working
under the same person, or those who are
working at the same level, it is called lateral or
horizontal
communication.
Communication
transferred through lateral means includes
interdepartmental
reports,
requests,
suggestions
and
informal
communication
among peers at the same level and so on.
Lateral Communication
Marketing Manager
Production Mgr
Vertical Communication
Marketing Manager
Downward
Communication
Upward
communication
Marketing
Supervisor
Diagonal or Crosswise Communication
Diagonal or crosswise communication includes flow of
information among persons at different levels who have no
direct reporting.
Diagonal communication
Oral
•
•
•
•
•
•
informal meetings
Written
lunch hour meetings
formal conferences
project organization meetings
advisory authority interactions
with line managers of different deptts.
•
company news
paper/magazine
•
•
bulletin boards
in house journal or
communique
Diagonal Communication
Marketing Manager
HR. Manager
Marketing Supervisor
worker
MULTI – DIRECTIONAL COMMUNICATION
It is communication which takes place when the
envioronment is highly Democratic
In the organization .
Every worker can talk with his co-worker ,
they share their views ,ideas, feeling ,
Problems and they are also freely talking with
their officers and the officers and
the officers Are also easy accesable to them
worker
worker
officer
worker
worker
Inward Communication
Inward Communication includes all the information
received by the organization from external agencies, which
may be:
These may be in the form of
 other organizations
 letters
 government,
 emails
 suppliers,
 offers
 customers,
 orders
 competitors
 requests
 shareholders
 suggestions
 media.
 complaints
 notices and so on.
Outward Communication
The communication which the organization maintains with
the outside world is called outward communication.
Outward communication it may be in the form of:
 advertisements
 media interaction
 public relations
 negotiations
 mails
 telegrams
 letters
 tenders
 notices
 telephonic conversations and so on.
Benefits
Enhanced
Professional
image
Better quality of
documents
Lesser
misunders
tanding
Increase
productivity
Effective
communication
Increased
awareness
among
Improved
customer
relationship
Healthier
business
relationship
Stronger
decision
making
Quicker
problem
solving