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Theatre Development Fund Partnership Opportunities EastPark Drive The Fine Art of Partnering Theatre Development Fund EastPark Drive is pleased to be representing TDF - Theatre Development Fund - the nationʼs largest not-forprofit service organization for the performing arts. Since 1968 TDF has made it possible for 76 million theatergoers of all ages and backgrounds to enjoy live theatre, with almost $2 billion dollars in revenue returned to thousands of productions. Annually, the TDF theatre and dance subsidy programs, membership program, educational and accessibility programs and TKTS booths in Duffy Square, South Street Seaport and downtown Brooklyn enable over 2 million people to attend shows at affordable prices, while returning over $90 million in ticket revenue to the industry. TDF has created a rich variety of programs and services - including those reaching underserved students and individuals with physical disabilities - providing education and access to millions of individuals who would otherwise be unable to experience the unforgettable thrill of live theatre. The scope, impact and ingenuity of TDF make it a perfect home for your brand - letʼs explore the possibilities. Theatre Development Fund Promotional Marketing Partnerships Sponsorable Assets Benefits of Sponsorship Groundbreaking Autism Theater Initiative First-ever performance of the Lion King tailored for audiences across the autism spectrum TKTS ticket envelope 800,000 printed reaching 1.5 million people annually TDF Program performances Access to a live theatre audience Playbill inserts Produced for TDF open captioned, sign language interpreted and audio described shows. TDF Website, Facebook and Twitter Reaching over 2.4 million unique monthly visitors TKTS APP Android & IPhone realtime display of TKTS shows Hospitality Theatre related event (reception plus show) for corporate clients and employees… Theatre Development Fund Your sponsorship supports important TDF initiatives such as Education Programs Theatre Education Programs Since 1994, TDF has provided over 70,000 underserved New York City public school students with their first introduction to live theatre and this year approximately 7,000 young people from 95 area schools will benefit. Offered free of charge, programs feature pre-and-post performance discussions and workshops, enhancing and contextualizing the theater experience. Through programs such as Open Doors, a yearlong mentoring program inspired by playwright Wendy Wasserstein; Stage Doors, a semester-long program integrating theatergoing with the in-class curricula; Residency Arts Project, a yearlong program teaching students how to write their own one-act plays; PxP (Play by Play), a theater magazine written by and for high school students; and the Youth Theatre Initiative, a semesterlong after-school program which engages students in the planning and production of an original piece of theater, we hope to build future generations of theatergoers. Our Education programs include the participation of highly regarded leaders in their field like Hal Prince, Mo Rocca, Frank Rich and Kathleen Marshall. Theatre Development Fund Your sponsorship supports important TDF initiatives such as Accessibility Programs Theatre Accessibility Programs For over 30 years, and with 5,000 active members, TDFʼs Accessibility Programs (TAP) have made theatergoing possible for students and adults with physical disabilities, including those who are deaf, hard of hearing, blind, partially sighted or with limited mobility. In addition to providing our patrons with discounted orchestra tickets in accessible locations, we open caption, sign language interpret and audio describe Broadway and Off Broadway shows, award grants to cultural organizations in New York State for open captioning; and offer an education program for tri-state area students who are deaf, hard of hearing, blind or partially sighted. Recognized as a leader in the accessibility field, TDF is regularly called upon to train theatres around the country how to establish their own open captioning programs for their audiences who are deaf and hard of hearing. TDF is currently partnering with regional theatres in New York, Alabama, Washington, Wisconsin, Minneapolis, Ohio, Rhode Island and Michigan. The launch of TDFʼs newest pilot program for young people with autism and their families, planned for October 2011, will feature a pre-show preparatory workshop for families, followed by attendance at a Broadway musical. Theatre Development Fund Your sponsorship supports innovative TDF projects such as the Costume Collection Costume Collection One of the nationʼs preeminent collections of original theatrical costumes and accessories, the Costume Collection houses over 75,000 pieces of inventory. Much of the inventory, which includes entire opera and theatrical production wardrobes, is contributed by Broadway and Off Broadway shows, opera companies, touring shows, costume designers and performers. The primary purpose of the Collection is to rent costumes at affordable prices to not-for-profit performing arts organizations, universities, colleges, middle schools and community groups nationwide. Last year, we worked with 456 organizations in 29 states helping them to mount 784 productions. Also recognized as a research facility, the Collection maintains a library of books, periodicals and other resource materials. Every spring, TDF presents the Irene Sharaff Awards, which recognizes excellence in theatrical costume and set design. Theatre Development Fund Additional TDF Assets Membership The TDF membership program provides 83,000 individual members with access to substantially discounted tickets to theatre, dance and music performances in New York City. These are individuals such as students, teachers, civil service employees, retirees, non-profit employees, performing arts professionals, union members, members of the armed forces and clergy, who cannot afford the full price of a ticket and may not be able to attend live performances were it not for TDF. TDF recently expanded their services, creating a national membership program to accommodate eligible theater-lovers living at least 100 miles outside New York City, providing the same benefits and access presently available to NYC membership. Our members represent the backbone of New York: a verbal and engaged literate consumer base, attractive to any brand Ticketing The TKTS Booths in Duffy Square, South Street Seaport and downtown Brooklyn are used by millions of New Yorkers and tourists annually and account for 12-15% of the tickets sold to Broadway shows. By selling discounted tickets (most are 50% off) to the general public on the day of the performance, we fill seats that may otherwise remain empty while helping generate audiences for numerous Broadway, Off Broadway, dance and music productions. Last year, over 1.5 million tickets were purchased at the TKTS booths, returning over $90 million to productions across the city. 70% of our ticket buyers are tourists and 30% are New Yorkers. Theatre Development Fund • From a robust website and membership program to support of educational and accessibility initiatives, a promotional marketing partnership with the Theatre Development Fund is a unique way for your company to be part of the performing arts community. • Please contact us today to discuss how your brand can benefit by supporting the efforts of TDF. Andrew Levy President EastPark Drive 609.430.1400 [email protected]