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Ethics of Media; an Islamic Perspective: Nizamuddin Nizamani Abstract: Today when media is playing an important role in societal changing. So, its necessary that the role of media should be optimistic and truthful. The basic concept of media in the light of Islam is as under: 1. The reports on media must be authenticated it should not be un authenticated. 2. The role of media should be impartial. 3. There should be freedom of media but in Islamic countries it has to be as according to the principles of Quran and Sunah. 4. Problems and aggregation to Muslims should be highlighted without religious biases. 5. In Muslim countries media should play vital role to promote Islamic Culture. 6. Media should play role to highlight Islamic research and its encouragement.