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Australian Marketing Institute
QLD Student Marketing Plan
Competition 2012
The Australian Marketing Institute is Australia’s
official association for Marketing professionals.
AMI (QLD) Student Marketing
Plan competition 2012
The AMI fosters the development of emerging marketers
through our Emerging Marketing program.
Each year we recognise student’s marketing excellence
through the Student Marketing Plan Award.
Prizes:
•
AMI student Award for excellence in marketing trophy (to be held at the
institution for the year)
•
Award Certificates
•
Attendance to the annual QLD AMI awards lunch
•
Attendance to the Marketing Summit, paired with Marketing Professional
Buddy for the day
Entry conditions:
 Students must complete a marketing plan
 Students must be undergraduate & studying a marketing subject.

1-5 students per group

No more than approx. 3,000 words
Submission process:
 3 best marketing plans accepted as finalists from each institution.
 Submission date: July 1 2012
 Entry form for each group-(hard copy with marketing plan)
AMI Marketing Plan competition 2012
Judging Criteria:
Innovative Marketing ideas. The use of contemporary
concepts that are applied appropriately to the context.
Communication. Concise, articulate, communications that
flows and captures the readers interest.
Justified argument. Marketing ideas supported by strong
argument, which are based on research
Metrics. The use of marketing measurement metrics that
enhances the real world application of marketing ideas
Judging panel is made up of AMI industry marketing professionals
AMI Marketing Plan competition 2012

Marketing Plan entries should be posted to:
Australian Marketing Institute
P.O. Box 169
Palm Beach QLD 4221

Any inquiries to be submitted via e-mail
 [email protected]
Ask your unit coordinator for more information.
Visit www.ami.org.au
Australian Marketing Institute
Australia’s Professional Association for Marketers