Download WHAT WE DO - Techshu.com

DIGITAL MARKETING PROPOSAL
Bridging the gap between being online & getting online success
"Thank you for believing in us and for giving us a chance to
present the first level opportunity proposal for your
business”
We have presented the most important discussion points in this proposal. For further
queries, please let us know and we will provide the details during the call.
Training HP’s In-House Marketing Team
• Our CEO, Mr. Aji Isaac, a leading Digital
Marketing Consultant in India, has given
training to team of digital marketing
professionals in HP India, Bangalore.
• Training lasts for 7 days of time, on which he
covers major aspects of Digital Marketing
including PPC Advertising, SEO, Social Media
and much more.
• Want to see the pics, click on the following link
https://www.facebook.com/media/set/?set=a.10
152831185848488.1073741831.210440538487
&type=1
How we structured this presentation
1. Summary – Synopsis of the presentation
2. Campaign Ideas
3. Top Goals
4. Recommended Marketing Channels & Details
5. How to move ahead & details
6. Trusted partners: Techshu Your Right Digital Marketing Partner
SUMMARY
Having a brand in personal name, always have more advantages. What we can see is,
people may look for this kind of products but if interrupted in between, they will
convert.
Target Audience includes :
•
•
•
•
•
High Net Worth Individuals (HNIs)
Art Lovers
Architects
Interior Designers
Builders – can be the influencers in reaching out to target audience
Technology Used : Magento
Business Goals : Increasing Visibility
We are focusing on getting more leads as well as increasing the
awareness of the product among the target audience
Before we start: Organic/ Paid/ Brand
Its important to understand the online scalability for any business.
Every business gets success from 3 mediums:
Mediums
Description
Note:
Paid Mediums (Pay
X and Get Y Sales)
Where we spend money, get visitors and convert
them to sales. It helps in introducing the business
to consumers which helps in organic and brand
growth.
Quick to start
Cost per lead is expensive
Must for initial months, later paid
medium is to grow organic and
brand channels.
Organic Mediums
Where the business grows the base and it leads to
people knowing the business organically like Search
Engine ranking, Social Media, Email list etc.
Takes time to grow.
In long run cost per lead is very
low. Initial months are investment.
Brand Mediums
People search the brand or visit the website
directly, they share the business name with their
friends. Business is considered among top 5 top
service providers.
Very difficult to reach top 5 spot,
multi dimension act is needed, from
product quality to service rating.
Once reached, the business can
charge premium.
HOW WE SEGMENT PEOPLE & CHANNELS?
What is found after Audience Segmentation?
Target Audience can fall under two groups namely, Group 1 & Group 2
Our Recommended Channels for Increase in Visibility are :
•
Paid Medium : PPC Advertising – To reach people on Group 1 & 2
•
Owned Medium : Search Engine Optimization – To reach people 1
•
Owned Medium : Integrated Social Media – To reach people on Group 1
•
Earned Medium : Frequent Press Releases and Innovative Ad Campaigns
can leverage this medium, which pays high dividend but needs huge time
and investment
Social Media plays important role in terms of visibility. Since everyone loves to
share and comment on good images, this behavior can be leveraged to align
with our business goals.
USING USP IN MARKETING
1. Vandeep Kalra’s Unique Selling Point (USP) will be around Creativity who are
interested in luxury.
2. Our initial marketing campaigns will be focused towards this Unique Selling
Point(USP).
Why people should prefer Vandeep kalra?
The answers to the above question, gives the unique difference of our services to our
customers. And this is where our initial marketing campaigns will be focused on.
USING SOCIAL MEDIA CAMPAIGNS
1. Why You Need to Own a Home?
- A Promotion helps in getting people who
have own homes as well as he needs to own a home. These people have a higher
probability to get converted.
User started
using the
Facebook App
We get their
Email Address
Innovative
ideas can be
showcased in
our Facebook
Page
USING SOCIAL MEDIA CAMPAIGNS
2. Show how you can support Kolkata ISL Football Team
- This is
a Viral Campaign used only during major local events like during IPL seasons. Helps
attracts large number of demographic audience to increase the visibility.
Kolkata has huge football fan base and soon ISL Football will start. This
campaign is focused on how they can support the team “Atlético de
Kolkata” – an Indian Professional Football Team – The outcome of the
campaign is great virality
USING SOCIAL MEDIA CAMPAIGNS
These are just sample campaign and running these type of campaigns, opens doors to
target the interested customers through another suitable marketing channels like
through Email Newsletters or remarketing within the Facebook itself.
See How we have increased FanBase from 0 to 5,00,000+ fans. Read More
about, how we achieve Success for Linen Club here http://www.techshu.com/marketing-case-study/smm/linen-club
See How we have increased FanBase from 0 to 5,00,000+ fans. Read More
about, how we achieve Success for Linen Club, follow the link http://www.techshu.com/marketing-case-study/smm/linen-club
WE ADD VALUE TO YOUR BUSINESS
Within first 21 days,
Techshu Strategy HUB will
come up with some
amazing Final Viral
Campaigns.
Techshu’s USP:
Techshu Strategy HUB
We have a senior strategic team
that sits together to come up with
right campaigns and End 2 End
Strategy.
Mentors and heads from Technology, Design, Social Media, PPC,
SEO, R&D & other departments forms the “Techshu Strategy Hub”
How Audience can be targeted?
How finely we target audiences for our customers?
• Men/Women above 35+ years of age
• Speaks Bengali and who likes Startup funding and interested in Investing
• Who are reading Luxury art related content and resides in Kolkata
• Who are attending art related exhibitions and lives in India
• And people who liked your Competitor’s Facebook Page 
HOW WE ARE PLANNING SUCCESS FOR YOU?
Targeting HNIs possible ways :
• Targeting NRI Associations and Clubs all the world around to create
awareness about the business
• Specifically, focusing Bengali Associations world-wide can be the ke
to success (We can see around 25+ organizations world-wide)
• Targeting through Interest and Behavior : People who likes Art and
Painting and speaks Bengali can be targeted easily and can be
interrupted with our company’s USP
• Targeting people who reads top notch business related websites like
businessinsider.com and lives in Kolkata
YOUR RIVAL COMPETITORS
What We see from Traffic Engagement Analysis is the Bounce Rate is too low
for your website, which is a good sign for engagement with audience. With
Small Push in Digital Marketing we guide you to the next level of the business.
Brief Competitor Analysis is attached in upcoming pages
SUMMARY
After analysis of your business, we suggest:
•
Social
media
Few changes needed on the websites to make
it search engine friendly
•
Integration of Social Media Channels
Mobile
seamlessly like adding sharing buttons on
Website
mouse-hovering with images itself.
Third
party
sites
Sub
sites
QUICK ACTIONS
Some quick aspects needs
attention:
1) Website homepage needs to be with
Clear Messaging about what are the
services we are offering. (We like the
way it is, but adding this can enhance
it too)
2) Since website is relied on Images,
adding proper alt tag can make huge
difference
3) Authorship Implementation can
increase your personal visibility.
& more.
QUICK ACTIONS ON SOCIAL MEDIA
QUICK ACTIONS ON SOCIAL MEDIA
• Videos can perform better on Social Media
• Story Telling can help better in Social Media as well as Brand Building
through PR
• Engaging Social Apps can increase the virality by over 400% easily
rather than posting Pictures only.
OUR PURPOSE FOR YOUR BUSINESS
1.
2.
Be your Digital
Marketing
Companion
Validate your
Business Idea
3.
Create an
Experimental
Plan of Action
BUSINESS GOALS (according to us)
TOP GOALS
Increasing
Visibility
Acquiring Quality
Visitors
Keeping Customers
more engaging
Creating Social Buzz
We understand the business first, analyze it and then we suggest the
Right Digital Mix as it is the key to Success.
Our Goals:
Our Steps To Reach SUCCESS
Phase by Phase plan:
Aggressive
Phase III
More leads
& Branding
Channel Based Marketing
Phase II
SEO, PPC, Social media,
Email
Marketing(Integrated way)
Phase I
Phase –I Basic Set Up for Channels
Growth & Improving Trust
Website restructuring, tracking, content,
presence, integration
1 Dec
What we will do:
Create
Excitement
Increase
Engagement
Increase Visibility
Exponentially
Draw more traffic
to the website
STRATEGY
Our activities to reach
"SUCCESS" :
LEVELS
Right Digital Mix is the
key to Success
TG – Target Audience
The real value is when visitors convert to sales.
There are 4 steps to
it:
• Make RIGHT people
(TG) aware of your
offerings
• Help them consider
you. (Usability)
• Help them make a
decision in favor of
you. (CRO,
Conversion rate
optimization)
• Engage for loyalty,
referrals and
organic growth.
MARKET ANALYSIS
Market Analysis
WEB MARKET
There are 2 types of markets available:
For this project, both markets are high, search market is always more expensive compare to
“TG on web”. This products can be pushed for impulse buying, so we will target both to
reduce cost.
Organic Search market available in INDIA
A high search market is
available which is
moderately competitive
as well. So, we lots of
opportunities
We work in a different way when it comes to ranking. We select keyword groups and
keep progressing. We are one of the pioneers in keyword analysis
http://www.keywordresearchteam.com/. We will be doing a detailed keyword
analysis in discussion with client's team. http://www.techshu.com/services/seo/seoaudit/how-google-ranks-websites
Competitor
Analysis
Competitor List
For initial proposal, we took Keyword Level Competitors for “mosaic art”
1. Sicis.com
2. Artaic.com
3. Newravenna.com
4. Buyartmosaic.com
Since, we didn’t receive the competitor list. We have assumed the list as per
the industry practice
Traffic Sources Used by Competitors
Paid & Owned Media Usage
Key Findings in Competitor Analysis
1. Competitors are using Search Channel more, esp. Organic Medium
2. Competitors have used Banner Advertising too but not to a great extent
3. We are seeing huge opportunities in terms of Social Media
4. Adding Mobile App can increase the engagement – This can be a long
term goal to achieve.
5. Rather than showing as Artist in Facebook page, showing as a company
may help to fetch big clientele
Recommended Channels
&
How will it help to build trust within your
targeted consumers:
STRATEGIES AND APPROACH
How different marketing channels affect
customer purchase decision
Different marketing channels such as email, display ads, paid search ads, social, and direct visits
to your website influence the customer at different points in the path to purchase.
For this project it is important to engage the TG from all the directions by using all the mentioned channels. It
is important to go for the right Digital Mix as without it any business can lag behind from SUCCESS.
No of pages and high quality backlinks are great influencers for search engine
rankings. All of the competitors are creating good #no of content.
Channels play different roles in the customer
journey
Check out whether each channel plays more of an “assist” or “last interaction” role in the image
shown below particularly for your kind of business.
No of pages and high quality backlinks are great influencers for search engine
rankings. All of the competitors are creating good #no of content.
Channels
Different marketing channels:
Right
Digital
Marketing
Mixquality
selection
is the keyare
to success.
No of
pages
and high
backlinks
great influencers for search engine
rankings. All of the competitors are creating good #no of content.
Approach for channel selection
RECOMMENDED MARKETING CHANNELS
SEO
•We will optimize your website to make it more marketing ready which will result in more
visitors and sales as of now.
• 72 parameter Check-list implementation
• Improving keywords to better position in SERPs
AGGRESSIVE PPC
• We do all 3 levels of ads, search, display (contextual) and profile targeting.
• Advertising in Google.com, Advertising in other websites Interest Based Targeting can
help reach maximum service awareness (Remarketing will be added to all campaigns)
INTEGRATED
SMO
• Facebook plays important role in targeting our Audience. For Viral reach and repetitive
interactions. We will run ad campaign here
• We will work on your FB page to share information and interact with Target Audience.
We will also work on your Twitter page and LinkedIn page for Engagement.
EMAIL
MARKETING
• With list of existing customers’ and new customers’ email address, we can target them
easily
• Making them to know, we are the thought leaders in our sector
RE-MARKETING
• Targeting visitors who visited our website before
• Must to create Brand Recall & Can be achieved through Google & Facebook Advertising
Platform
SEARCH ENGINE OPTIMIZATION
ACTIVITIES
Get the basics of SEO done and invest on right keyword groups, do a competitor analysis to
see how difficult it will be to penetrate the market. Build a strategy for short term and
long term. Main SEO activities are:
• Keyword analysis and selecting right to get the target audience right in the landing
page
• Make website SEO friendly (We do a 24 parameter check and implementation)
• Adding content to win the target keyword group
• Adding links using competitors common links and innovations
• Adding right signals like improving bounce rate, pages per view, social engagement
etc.
SEO: Caution
We see a great deal of work needed in terms of search engine optimization.
SEO: Caution
We see a great deal of work needed in terms of search engine optimization.
A lot of improvement is possible from SEO perspective
Progressive Approach for SEO
WHAT WE DO
• Step 1: SET-UP Task and Implementation.
• Step 2: SEO Audit.
• Step 3: Keyword Analysis & keyword to page
assignment.
• Stage 4: On-Page Activities, website content.
• Stage 5: OFF-Page Recommendation.
Progressive Approach for SEO
Deliverables
• Google & Bing Webmaster Account creation & basic setup- Helps
in tracking how it is going with Bing.
• A detailed draft outlining the technical issues that may be
addressed so as to make the website infrastructure perfect.
• Implementation of all technical suggestions made in the set up
task document.
Progressive Approach for SEO
Deliverables
• 72 Parameter Check document - A detailed analysis of the 72
parameters would be done to make the Website technically sound
from the SEO perspective.
• 72 Parameter Implementation - All technical implementations from
the 72 parameter check recommendation document as required.
Progressive Approach for SEO
Deliverables
• Keyword Discovery- We would be doing a detailed Keyword
dimension & attribute analysis to find out the basic focused clusters
of keywords
• Keyword Analysis - Analyzing & making the Focused list of
keywords. Look at search volumes, competition & current rankings
in the SERPs.
• Focus on keywords which client will suggest.
• Assigning target URLs with respect to cluster of key-phrases
Progressive Approach for SEO
Deliverables
• Detailed on-page recommendation will be made for the Home
Page.
• Structural on-page recommendations for the-'category' pages and
sub-category pages
Progressive Approach for SEO
Deliverables
• Listing on different blogs where people are looking for latest such
updates & trends along with listing on top Business listing sites.
• Forum participation.
• Press release
• Article submissions
• Authorized and genuine backlinks with good PR
• Minimum within the site
Progressive Approach for SEO
Major activities under SEO, we do very structured work:
AGGRESSIVE PPC (Google Ads)
ACTIVITIES
Paid Ads: There are 3 types of paid ads possible, we do all 3 to see the best returns.
Products/services which are more impulse buying, profile and contextual targeting works
great.
Target Group
Search Intent
Profile Targeting
Contextual
Targeting
Also we will look at innovative ads to enter market at lower cost like mobile ads for apps etc.
AGGRESSIVE PPC (Google Ads)
ACTIVITIES
•
Paid Ads on search engine for different search queries (along with landing pages
for better conversions). This is to target the people who are searching for similar
programs.
•
Contextual ads
- Paid Ads on different websites. When people are reading
some relevant websites, we can target them.
•
Paid Ads on social media and other profile targeting websites. Where we target
people based on their profile.
AGGRESSIVE PPC (Google Ads)
ACTIVITIES
We also do a re-targeting ad (people who visited our website once will see our ads again and again on
different websites)
This helps in creating loyal and more excited customers, helps immensely in branding. People don’t
buy in one engagement, people needed to see us over 5 times to even consider us.
Aggressive Approach for PPC (Google ads)
What We do
•
Keyword research/mining
•
Historical campaign analysis
•
Campaign/account restructure (if necessary)
•
New campaign/ad group structure design Iterative ad testing and campaign
optimization
•
Ongoing campaign analysis to determine what’s working/what to cut,
demographic profiles and day parting/geo parting
•
Creative (image+copy)
•
Retargeting (banner + FBX)
•
Competitor research
•
Ongoing A/B testing of ads/creative
•
Landing page consultation
Aggressive Approach for PPC (Google ads)
Deliverables
• Bi-weekly high level overview of important stats
• Monthly report detailing campaign highlights and next steps
• Ongoing campaign optimization
• Daily tracking
• Ongoing bid optimization
• Routinely evaluate new markets/ mediums for expression
Aggressive Approach for PPC (Google ads)
Major activities under PPC:
INTEGRATED SOCIAL MEDIA
ACTIVITIES
Get social media integrated and a plan for social media.
• We understand competitors (like what is working for them, how they are doing,
learn quickly from their fans).
• Get the visitors from social media to check out the offerings, News, testimonials,
reviews and more..
• Use creative and action oriented landing pages in social media (especially in FB)
to get more likes, comments and referrals.
If done right, it can give huge returns
How we plan the posts/updates
Social media status updates is one of the major social media activities, we have
a structured approach to it.
Our social media team, senior mentor and project owner (the person responsible for the
project success at Techshu) sit together to decide for:
• Layers - We call it layer peeling, where we understand the layers (broader topics) which
are attractive for our TG (Target Group).
• We then select 3 to 6 topics for a month
• We then distribute post types and days
• We decide on number of posts per day (Every Project needs a different frequency)
• We then put an editorial calendar with post for clients review
• We schedule the post for every week (We keep 80% fixed and 20% variable to
accommodate some sudden but needed posts like company news, event updates etc.)
• We make sure it is integrated well without business goals.
• Also we advertise for researched content.
Integrated Approach for Social Media
What We do
•
Audience Growth Management
•
Social Analytics and Reporting
•
Influencer Outreach and Engagement
•
Social Monitoring
•
Progress and Opportunity Analysis
•
Expansion of Social Presence
•
Social Conversion Analysis
•
Social Conversion Strategy
Integrated Approach for Social Media
Deliverables
•
Initial Social Media Audit
•
Audience Research
•
Social Testing
•
Competitor Analysis
•
Opportunity Analysis
•
Strategy Outline
•
Project Roadmap
•
Tactics and KPI Timeline
•
Account Optimization
•
Engagement and Reach Optimization
•
Social Ad Management
a. Demographic and Interest Targeting
b. Promoting Original Content
c. Increase Audience Size
Integrated Approach for Social Media
Major activities under SMO:
Online properties with Social Integration play a major role in
Trust Building with Customers
Google Places Optimization
Why Local marketing is very important?
• Targeting people who reside in Kolkata, will be easy if we implement this
technique.
Statistics on why Local SEO is important for your business :
1. 97% of the Internet users use online media to find local products or services.
2. 85% of Smartphone users search for local information and 81% take action
as a result (calling the business or ordering) making it extremely important
to not only optimize your website according to the geographical locations that
you serve, but also having up-to-date information on your website.
Google Places Optimization
ACTIVITIES
Get GPO integrated and a plan for GPO.
• To rank in different towns we need to create different pages with different adddress for
each towns.
• Page verification with client participation.
• Citation and setup of Google Listing and Website page, Url.
• Business Listing & citation consistency report.
• Brand name protection or classified ads ( Classified ads for website holder & If the client
has no web site then do the both).
• Local Blog links creation and posting.
• Google plus posts share.
• Schema creation.
If done right, it can give huge returns
Google Places Optimization
EMAIL MARKETING
Decide the purpose of the
campaign, identify the
target Audience and
frequency for mailing
Get the mailing list ready
either by purchasing or
collecting
Purchase the Email
Software according to the
needs – think about visual
options and the ability to
receive analytic data
Measure the effectiveness
of the campaign by using
the analytic data from the
email software – including
the click through rate
Make sure that the email
has a visual impact by
making it easy to read and
ensuring that the readers
will find what they might be
looking for.
Decide what the first
message is going to be
about, choose an engaging
title and to make sure the
email is innovative and full
of relevant information
EMAIL MARKETING
Activities
•
•
•
Getting people to sign up for email newsletter and reaching out with guides and
offers.
Promoting guides for downloads and capturing emails.
Partnering with related communities for email introductions. (This can be key to
App marketing)
Emails are still powerful way to reach the target audience quickly. We also get to
know how many people are browsing from mobile and introduce app related
emails more.
EXPECTED DELIVERABLES - EMAIL MARKETING
•
Delivery rate: Around 80% (Reaches 75% in the inbox) [Since it is bulk and
already a lot of emails are sent, this can be better confirmed after sending the first
lot]
•
Open rate: Around 3% to 5%
•
Click Rate: Around 2% clicks
•
Conversion on website: We shall enable tracking to see how the website is
Converting.
•
Our mail Goal: To improve Click rate and open rate by optimizing the email (At a
later stage we can also help in improving the conversation rate by improving the
landing pages and the message in the landing pages)
OUR WORKFLOW – EMAIL MARKETING
List of Emails
received from
Clients
Email Health Checker
(Helps to keep the Email
List Healthy)
Dividing Email Lists
based on Acquisition
Channels
Devising possible
general plan covering
most of the audience
Segmenting Email List
based on their behavior
like Clicking on Links
within the email and
No. of opens
Again based on the
segmented data, new
email will be sent
FACEBOOK & EMAIL MARKETING
• Keeping the customers engaging in social media plays a vital role in Brand
Building & Brand Recall
• With Facebook Ad Platforms, namely Facebook Marketplace and Facebook
Exchange, we can target specific people easily.
• With customized Facebook Applications, we can keep our users more
engaging within our page, which enhances our common goal, Brand
Awareness
TARGETING WITH EMAILS – IN FACEBOOK
List of
emails/mobile
numbers/people
who used
Mobile
Application,
Facebook Login
and much more
Create
Segmented
Audience
through
Facebook
Reach those
with highly
personalized ads
within Facebook
which makes
Brand Recall
stronger
REMARKETING
Remarketing is a way to stay engaged with your target audience who visited the
website / mobile application / Video Channel once, by presenting relevant Ads
and offers across the web, making sure the brand remains to the top of their mind when
they are ready to buy any product or services.
If we have a broad remarketing strategy, like the following it will enhance the brand
awareness as well as lead conversions.
REMARKETING
Remarketing is a way to stay engaged with your target audience who visited the
website, by presenting relevant Ads and offers across the web, making sure the brand
remains to the top of their mind when they are ready to buy any product or services.
For Vandeep kalra if we have a broad remarketing strategy, like the following it will
enhance the brand awareness as well as lead conversions.
Visitors lands
on Landing
Page
Left out of
the website
Wherever the
user goes
across the
internet,
personalized
Ad/ Video
can be shown
REMARKETING
 Now Remarketing gets a new definition with Facebook Exchange
 Partnering with a Demand Side Platform like Adroll, we can target
people easily like people, who have visited your website, can see your
ads within Facebook.com, the next instant.
 This keeps the close tail of wherever our customers are going.
REMARKETING
Why Remarketing + How it will help for VANDEEP KALRA:
Remarketing is a way to stay engaged with your target audience who visited the
website once by presenting more relevant Ads and offers across the web, making sure
the brand remains to the top of their mind when they are ready to buy any product or
services.
Marketing channels that we will be working on
in initial phase:
Channels
Details
Adroll (Primary)
Adroll platform is pretty advanced and is
mainly known for retargeting, also known as
remarketing. For display retargeting adroll
works the best.
AdWords remarketing is not as advanced as
Adroll but it gives you option to remarket your
Google Adwords (Secondary)
brand in search market as well which is not
possible in Adroll.
Retargeting by Adroll: Activity & Timeline
Activities for Retargeting
Timeline
• Account creation
• Account creation – 1 day
• Basic set up
• Basic Set up – 1 week
• Tracking
• Tracking – 1 week
• Ad drafting and design
• Ad drafting and design – 1 week
• Campaign, ad creation
• Campaign & ad creation – 1 week
• Day to day management
• Day to day management (creating new
• Optimization
ads, managing leads) – Recurring work
• Optimization – Shall start after one month
and it is also a recurring work
OTHER CHANNELS
Activities
We will be using a mix of forum introductions, Blog Marketing, guide marketing, and content
marketing.
The key is integrated and right mix of marketing channels. We will integrate email, market place
listing, community engagement, and guides to improve returns per visitor.
INNOVATIVE
Activities
We will analyse the area where we can win over the competitors. Often they miss mobile or
social innovations. We will guide you to achieve it.
Major contributor to FB growth is its
innovative mobile ads. Very effective.
END TO END SUPPORT
We can stretch to provide end to end support:
•
•
•
•
•
Creative Design Services (Limited help for print)
Web development
Mobile development
Data Entry work
And other support through our local partners at cost effective way.
Our Goal is to ensure our partnership is a strong WIN-WIN.
ACCOUNTABILITY
We are 100% ROI focused partners, we focus on results and
for accountability we have follow activities along with number
reviews:
• Monthly/Weekly detailed reporting and calls.
• Interaction via email to have business information and marketing
related assistance.
WIN – WIN COSTING
We have suggested you 3 budgets, but you can suggest your own budget too. To
ensure success, we need certain minimum hours every month.
It is recommended to go for a Balanced Package in the initial months, as we need to do
all the set-up tasks and bringing the project on track.
Aggressive Package:
Balanced Package:
Monthly Fees:
95000 INR + service tax
Monthly Fees:
65000 INR + service tax
Separate Ads Budget:
45000 INR
Separate Ads Budget:
25000 INR
Hours of Work: We will invest
135 - 145 hours to push the
mentioned channels towards
achieving the business goals.
Hours of Work: We will invest
90 – 100 hours to push the
mentioned channels towards
achieving the business goals.
Basic Package:
Monthly Fees:
35000 INR + service tax
Separate Ads Budget:
10000 INR
Hours of Work: We will
invest 45 – 50 hours to push
the mentioned channels
towards achieving the
business goals.
ACCOUNTABILITY
This is just an example on how we calculate ROI
Total monthly cost (Ads + Consultancy)
$5000
Visitors by Paid Medium
2000 approx
Visitors through Organic Medium (Generally we
calculate 6 times of it as the dividends lasts for 6
months)
1000 approx
Conversion %
1% for organic, 2% for paid (so
total conversion 50)
$80
Profit per user in one year (say a user will buy 2
times a year then the value of the user multiplied by
2)
Profit earned / month:
$5000 – ($80*50) = $1000
This is just an example, we try to breakeven asap, in 3 to 5 months, established business can start
profit faster compare to new businesses. Our goal will be use the right sustainable channels to push
sales at right cost per lead.
NEXT STEP
RISK – RETURN EQUATION
Digital Marketing is one of the
BEST investments with very high
returns but it comes with a risk.
CHANNEL SELECTION
Value
Short term
Paid Ads
Others:
Emails, SMO
etc
Long term
Organic
Growth
Branding
As a company we focus on adding real value. A company gets 3 returns from our work:
1.
2.
3.
Immediate sales (Paid ads, Email, SMO, cashing on existing strength, market place listing etc)
Long lasting sales at lower cost (Organic growth with SEO, Social Media, Community etc)
Branding (Direct visitors, natural referrals, premium worthy perception etc)
BREAK - EVEN ASAP
We add value in terms of:
•
Making website SEO friendly (Search Engine ranking friendly)
•
Get different paid sales channels started like PPC on search, display, FB, Bing etc.
•
Integrating all channels together market place listing, social media, email marketing, affiliates
etc.
•
Creating value add which will bring back the visitor like creating informative guides,
communities for discussions, mobile apps etc.
In short a complete digital marketing
mix to help your business grow.
“Principles of marketing never change, we focus on Principles
of digital marketing.”
About our marketing style
We get the messaging right (why people should consider you), we make the actions easy
(usability), we use the right channels (to reach to the right Target Group) and come up
with the right mix to reduce the cost per action.
We integrate web, social and mobile.
TECHSHU – YOUR RIGHT DIGITAL MARKETING PARTNER
“Right marketing partner is a solution in itself”
About us
“Pioneers in Right Digital Marketing Mix and one of the most knowledgeable digital
marketing companies in the world. We believe if you are not doing a 360 degree digital
marketing analysis and choosing the right mix, you are not utilizing the best of digital
marketing.” http://www.techshu.com/usp
How we create digital success
1. We understand your business goals & current challenges.
2. We analyse the markets (search & TG on web), competitors
3. We put the digital mix (90% problem and solution is here, selecting the right mix,
right channels)
4. We then put right messaging framework, goals/targets, budget for each channel
5. We put in a team to execute and follow.
We support you in your business goals, the real business
goals using right digital mix!
Digital Marketing Associations
We are Google and Bing Certified, Google partners, direct
relationship with Facebook, working on a new partnership
with Google+.
“Shu means reciprocity. Do to others as you want to do it for yourself.
We are here to change the digital marketing industry for good. Making
it scalable, make it more predictable, make it more accountable and
make it more affordable” http://www.techshu.com/about/what-does-techshu-mean
CEO’s Promise
“Before starting Techshu, I created many amazing web stories, headed few
companies, created multi millions of sales through digital marketing for our
own products. Digital marketing client service sector is way behind in all
dimensions. We are here to change that, not an easy task, we are doing our
best to improve it at all levels. I work on getting the right team, process and
selecting right mix for our clients. Our process are unique, best in class and
focused towards ROI.
I promise ROI, real returns that helps your business grow.
Aji Issac, co-founder & CEO
One of the pioneers in Digital marketing
Senior member of WMW, Moz since 2003
http://www.linkedin.com/in/ajinimc
We contributed to 1000+ clients, from one-man start-ups to the top brands. Some of
them are as follows http://www.techshu.com/testimonials
“We believe in creating great ROI with digital mix.”
For a Pre-School Product targeting parents and teachers. FB ads
created great return here.”
Client’s testimonial
(One of the largest publishing houses, from the Times group):
"Quite a few things to be excited about: Our website had 11,105
visitors in August - up from the previous average of 3,000 a month!
60% visitors are now coming through the search engines - compared
to only 17% in the past! Over 600 leads were collected in
August. All the conversion rates are as good as, or even better
than, referrals! During May to Aug, a total of 4427 units have been
sold from the online leads!
in retail value!”
That's at least USD133k
“We believe in creating great ROI with digital mix.”
For a travel agent business. SEO (Search Engine Ranking) created
great return here.”
Over 700% traffic improvement Through innovative structural SEO in less
than 6 months.
Organic Growth is much desired for sustainable growth (lower the
cost per lead).
Some other examples:
1.Linen Club – Social Media buzz, Google Maps (huge).
2.Koimoi – From 40k to 120k in 2 months, now over millions.
3.ABP (Ebela) – Fan base increase to 70k in March, engagement to
15%. (We achieved & now we are getting other brands in).
4.Venketesh – We doing something very special for them to win the
market.
5.Dynamic Levels – Display ads on moneycontrol through Google
display.
& many such examples where right mix is the key.
Other way of putting it will be:
1.Sales through Paid Media (Ads) – Easy & Quick
2.Growth through Owned Media (Organic Growth)
3.Dominance through Earned Media (Branding)
Organic growth & branding pay high dividends. The features should
enable organic growth & branding.
Features like:
1.Search Engine growth
features like content,
redirection
2.Social Share & Social
Connect features
3.More call to the actions like
guides etc.
4.Community integration
5.Referral options etc.
An Agency can guide you to digital success
with right mix, lets discuss more.
Client Success Team:
Sanjeeb Kr. Panda
Sr. Client Success Manager
Ph.: +91 9831691800
Email: [email protected]
Skype: sanjeeb_kumar_panda