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Director,SearchMarketing Enilon,aFortWorthdigitalperformancemarketingagency,isseekingafull-time,Directorof SearchMarketing. OurStory Wecreateandoptimizedigitalcustomeracquisitionandretentionprogramsthatgetmorerevenue formarketers.Formorethan10years,leadingorganizationshavepartneredwithustobuildand maximizethevalueoftheircustomerportfolios.WeworkwithbrandslikeFlexjet,BellHelicopter, TexasHealthResources,PermaPierFoundation,andmanyothersandexecutecustomerfocused businessprograms. 817.632.3200 Enilon.com ContactInfo: JustinRives [email protected] PrimaryResponsibilities: TheSearchDirectoratEnilonhasathoroughunderstandingofthesearchlandscape,howusersusesearch,and therolethatallformsofSearchandotherperformancemediacan,andshould,playinclients’mediamix. You’llbeaccountableforsuccessfullymanagingpaid,owned,andearnedmediacampaignsincludinganalytics, PPC,display,paidsocial,SEO,and&contentmarketingforEnilonclients.Theprimaryresponsibilitiesinthisrole aretobethego-toexpert,successfullyleadingtheday-to-daymanagementofcomplexandsophisticatedsearch campaignsandto;actasthecentralhubofcollaborationandproblemsolvingacrossvarious departments/resources,whiledeliveringagainstaggressiveclientobjectives.Andofcourse,you’llwork comfortablyinadynamic,time-intensiveenvironmentwhereconsistentfiredrillsandcompetingprioritiesare commonplace. KeyResponsibilities 1. Leadership: • • • • • • • • • • DrivegoalsandKPIstrategyandrecommendations EstablishKPIandROIreportingdashboards.Presentweekly,monthly,quarterly,andannual plans,resultsandrecommendationstobusinessunitleadersandexecutives Deepfamiliaritywiththedigitalenvironmentandaclearunderstandingofmediaplanning andbuyingprocesses(multi-channelknowledgeandexpertiserequired) Responsibleforbringingourmulti-channelreportsintooneformattohelptheclient understandcampaignsuccess Mustbegoalfocusedandshowinsightsthatdriveresults Serveasescalationpointofcontactforinternalteams Developperformanceprogramroadmaps,includingmedia,channel,andplatform recommendations ContinuetopositionEnilonasaindustryleaderinperformancemarketing Establishtrustandcredibilitywithourclients,sales,account,andprojectmanagement teamsthroughuseofdata-driveninsights,analysis,andconsistentsoundjudgmentallheld togetherwithaccountability Demonstratethoughtleadershipandprofessionalcommunicationskillsbydevelopingand deliveringclient-facingmaterials,suchaspresentations,pointsofview,businesscases,and performancereports • Managetacticalexecutionresourcesresponsiblefortranslatingbriefsintocampaignspecs, coordinatingmediaandcustomerdata,overseeingDMPaudienceextensions,facilitating taggingandpixeling,etc. Collaboratewithtechnology,creative,design,copy,production,andothercross-functional resourcestocontinuouslyoptimizeourstrategiesandprogramsforbetterresults Evaluateandtestnewmarketingchannelsandtacticsforgreaterefficiencyandscaling • Implementcommoncampaignstructure,approach,andelementstostreamlineexecution • • 2. Execution: MustbeabletoworkinanAgileworkenvironment,self-manageandalwaysdelivergreatwork ontime. Paid&OrganicSearchCampaignManagement&Strategy • • Performday-to-daycampaignactivitiesforenterpriselevelSEOandpaidsearch(PPC) campaigns,including:bidmanagement,budgetallocation,forecasting,performance monitoring,strategictesting,campaignexpansion,etc Contributetothedevelopmentandexecutionofmarketstrategiesforpaidsearch campaigns,includingdevelopingstrategicroadmaps,testplans,andrisk/benefit analysis;aswellasanalyzingresultsanddevelopingactionableinsights Measurement,Analysis&Optimization • • 3. EnsureROI,KPIandoptimizationmeasuresareaccuratelytracked,measuredand reported Drivedata-drivenperformancemeasurementmethodologiesandROIanalysis,multitouchmulti-channelattribution,testing,advancedcampaigntargeting,analytics,and optimizationtechniques Communication&ProjectManagement: • • • Youknowwhentoself-solvevs.whentoseekguidance,andaren’tafraidtoaskfor directionfromtheexpertsthatsurroundyou You’reenergetic,andtheepitomeof“teamplayer.”Therangeofpeopleyou’llworkwithis asdiverseastheSEMindustryitself You’lllikelyinterfacewithnotjustclientsandyourimmediateteam,butalsowithclient partners,vendorreps,andcross-functionalmembersofouranalytics,datamanagement, andstrategyteams Experience&SkillsRequired: • • • 2+yearsinseniormanagement/leadershiprolesdirectlyaccountablefordelivering measurable,positiveROIagainstincrementalsales,newcustomeracquisition/activation targets 7+yearsofpaidsearchenginemarketing(SEM)experience,preferablyontheagencyside You’renexttoflawlesswhenitcomestoday-to-daycampaignexecution • • • • • • • • • • Ideallyyouhavesomeexperiencebeyondjustthetwomajorsearchengines–weoften workwithGDN,Twitter,YouTube,Facebook,etc YouhaveapassionforSEM.Yourwater-coolerconversationsstartwith“Didyouseethat articleonSearchEngineLand?” SEMadcopywritingproficiency,withexpertiseintriggeringcall-to-action ExperiencewithGoogleAdWordsEditorandBingAdsEditor Googlecertification ExperiencewithGDNandremarketingprograms IndustryleadingknowledgeofSEOandhowitcorrelateswithSEM Knowledgeofthirdpartybidmanagementtools Attentiontodetailandconfidenceinyourexecutionoftasks Excellentinterpersonal,organizational,communication,problemsolving,decision-making, presentation,andprojectmanagementskills HowtoApply ToapplyfortheDirectorofSearchMarketingposition,pleasesubmityourresumeto: Enilonjobs@Enilon.com.Youwillberequiredtoanswerfewquestionsanduploadyourresume,cover letter,worksamplesoranyotherrelevantinformationyouwouldliketoshare.
