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The 6 Propaganda Techniques The Role of the Media in Elections How Voters Can Evaluate Campaign Material for Accuracy The High Cost of Campaigning and Campaign Finance Reform Name_________________________________Date_______________________________Bell___________ Media, Propaganda and Campaign Finance Reform Foldable Directions: place the following terms in the appropriate boxes of your foldable Testimonial: An endorsement from a celebrity Bandwagon: “Everyone’s doing it Name Calling: Use of unpleasant labels or descriptions to harm an opposing candidate Separate Fact from Fiction Provide different points of view: ex: editorial section of newspaper and a televised debate Call attention to issues Glittering Generalities: Use words that sound good with little meaning TV, Radio, Newspapers, Internet Learn to detect bias Identify Propaganda Card stacking: Using facts to favor a candidate Identify candidates and their platform (how they stand on the issues) Encourages the creation of PACS Running for office is expensive! Evaluate the sources of information Leads to increased fund raising by candidates and political parties Less opportunities to run for office for the “average” citizen Plain Folks Appeal: candidates describe themselves as average hard working citizens Gives advantages to wealthy candidates Campaign Finance Reform: rising costs have led to efforts to reform campaign finance laws. There are now limits on how much individuals can donate to campaigns
