Download Programs to build audiences for all Washington

theatreWashington is the only organization dedicated solely to promoting, representing, and
supporting all segments of Washington’s professional theatre community—theatres, artists,
company members, and audiences of all ages—and our community as a whole.
Programs to build audiences for all Washington-area theatres
theatrewashington.org The ultimate online resource to see what’s playing on Washington
stages. Features include Washington’s only show-filtering system from which audiences can
seek and sort productions based on their specific interests, extensive information about
productions and artists, and fascinating stories from behind the scenes.
The Washington Theatre Guide The FREE comprehensive year-long directory detailing
theatre information, theatre festivals, complete seasons, as well as nearby restaurants, parking,
public transportation, affiliate organizations, and a handy theatre neighborhood guide.
TixCertificates Gift certificates valid for an array of shows that are playing at 50 Washingtonarea professional theatres; the perfect gift to introduce—or re-introduce—family and friends to
the experience of live theatre.
Washington Collaborative Audience Database A master patron database for participating
organizations to cut costs, increase marketing efficiency, and examine audience behavior
through comparative market analysis.
Intrinsic Impact Study An unprecedented research tool for theatre companies to measure their
impact on audiences and then demonstrate the power of their work to funders, donors, and
public officials.
Helen Hayes Recommended A time-sensitive way for Helen Hayes Awards judges to help
identify and promote exceptional work and therefore cultivate audiences while shows are still
running.
Washington Audience Development Initiative
Multi-layered marketing and awareness campaigns to promote Washington theatre regionally
and nationally as a world-class theatre destination.
Show Tunes & Cocktails at The Jefferson
A monthly sing-a-long for theatre lovers to join special guests from Washington stages—and
pianist extraordinaire Glenn Pearson—to belt out show tunes in the intimate setting of The
Jefferson Hotel’s elegant Quill Bar.
Programs to create impactful educational opportunities for children
The Washington Theatre Legacy Project A landmark program that, since 1994, has provided
the tools, resources, and opportunities to incorporate theatre into the daily lives of area children,
thus enriching, connecting, and strengthening the future generation of our community.
The theatreWashington Education Expo By centralizing the areas 90+ theatre education
programs, this unique resource provides a forum for public school educators to connect directly
with the theatre education programs and specialists that best suit their students’ needs and
curricula.
Services to advocate on behalf of theatres and audiences
Community Mobilization
Advising, organizing, and mobilizing the community about relevant economic, social, and
political issues affecting the Washington theatre.
Making Connections
Connecting prospective funders and community leaders with Washington theatres to help
provide them with high-level individual and institutional support.
Initiatives to provide professional development for theatres,
theatre practitioners, and artists
The theatreWashington Green Room Monthly informal networking opportunities to encourage
mentorship and the sharing of ideas in which local theatre professionals gather, network, and
learn from one another in a pressure-free, highly-creative environment.
The Canadian/Washington Theatre Partnership An annual cultural exchange offering
Washington area Artistic Directors the opportunity to explore Canada’s innovative theatrical
offerings during a week-long residency, born from the Canadian Embassy’s high esteem for
Washington theatre.
Panel Discussions Moderated panel discussions with various segments of the theatre
community about hot-topic issues affecting their work.
The celebration of excellence on Washington stages
The Helen Hayes Awards The annual event that honors extraordinary achievement in—and
draws regional and national attention to—Washington professional theatre. Artists, audiences,
supporters, and some of the most notable leaders in American Theatre join together to
celebrate their combined accomplishments and Washington theatre.