Download Seminar on New Mantras of Marketing

DELHI MANAGEMENT ASSOCIATION
Presents
An Innovative Seminar
on
New Mantras of Marketing
September 4th, 2009
India Habitat Centre, Lodi Road, New Delhi
An Invitation for the Innovative Marketing Seminar
Dear Friend,
“ The times they are a changin”. How are market toughies responding to the recessionary
times ? What should marketers do in a sluggish economy ? What works and what does not ?
India is well on the recovery path. The new economy will pose great challenges for
marketers.What should be the new mantras of tomorrow ? What works and what doesn’t
and how to take the growth level of the economy to the magic figure of 9%.
With this objective, Delhi Management Association as you might know, has been in the
forefront of professional bodies since 1955, constantly striving to bring thought leadership to
the management profession through inspiring seminars, workshops and collaborations with
the industry is organizing a "National Seminar on New Mantras of Marketing on Friday,
4th September 2009 at India Habitat Centre, New Delhi. The seminar would unfold
innovative strategies adopted by successful marketers to boost the sluggish demand of
products and services in different sectors.
Looking forward to receive your support and nominations for the seminar.
Thanks and regards,
Sukanta Dey
Chairman
Marketing & Sales Management Committee
& Head - Corporate Business Development
Tata Teleservices Ltd
The Context
Yet, when the going gets tough, the tough get going. Some of the most inspiring innovation
occurs when human beings are pushed to the wall. We are optimistic that there are
meaningful lessons and enlightening case studies to be learnt from the experiences of
marketers across the country.
The National Marketing Seminar is an attempt in this direction, to bring together marketing
Generals, and gurus, in order to discuss threadbare, the challenges facing marketers today.
The Key Challenges
On the theme of “Innovation and Value Creation” the seminar will throw light upon the
foremost issues concerning marketers:

What are the ground level innovations in customer relationship management for the
hesitant buyer ?
What are the breakthroughs in getting to the customer’s mindset?
What are the most cost effective ways to build and sustain brands?
Is there a sustainable way to achieve growth without a compromise on corporate
governance, and ethics?
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The Methodology
Presentations by distinguished speakers with question answer sessions. Each day will have
a panel discussion open for delegate interaction. A marketing fair will be held on the
sidelines of the seminar Where organizations will showcase innovation at work through
products, projects and processes.
The Key Takeaways
Participants can expect to clue into the DNA of effective marketing with:

Innovative ways to create value for the customer
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Cost Effective approaches to brand building
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Understanding the market dynamics
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Emerging opportunities and segments
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New performance indicators for marketing
For Whom
The seminar is ideally suited for senior and middle level professionals who are involved in
marketing planning and decision making. CEOs, CIOs, Sales and Marketing Heads,
Product/Brand Managers, Marcom Heads, Strategic Marketing Consultants, etc. will benefit
most.
Illustrious Speakers
The seminar will bring together on one platform, business leaders, and marketing gurus
from different segments of the industry. Segments include FMCG, Rural Marketers, IT
Sector, Telecom, Media and Advertising. Some of the eminent Speakers are :
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Mr. Seshu Kumar, Business Head-Rural Retail ,I T C Limited-Agriculture, Business Division
Ms Ananta Raghuvanshi,Chief Executive-Retail & Residential Channel Sales, Emaar MGF
Ms Sudipta Sengupta ,Sr. V P –Mktg & Sales, Nirulas Corner House
Mr. Sanjay Rai, Director-Mktg & Customer Mgt, Max Healthcare Institute
Mr. Atul Jain, Director-Sales & Distribution, Bharti Teletech
Mr. Sanjeev Malhotra, A V P –Marketing & Communication, Tata Teleservices
Mr. Sunil Bandhu, V P – Corporate Monitoring Group, Tata Teleservices
Mr. Anurag Batra, Editor-in-Chief, Exchange 4 Media.com
Mr. Sukanta Dey, Head – Corporate Business Development, Tata Teleservices
A Green Seminar
Marketers are blamed for some of the biggest consumption of paper and plastic through
direct marketing, promotions and merchandising activities among others. Attempt is being
made to make the National Marketing Seminar an Eco-Friendly Seminar. The Seminar
journal will hence be available only in electronic format of CD. Please think twice before
printing this brochure. You are also encouraged to e-mail your application form to us
instead of printing it.
Administrative Details
Date
:
September 4, 2009
Registration
:
0900-0930 a.m
Programme
:
0930-1730 p.m
Venue
:
Amaltas Hall, India Habitat Centre, Lodhi Road, New Delhi
PARTICIPATION FEE:
Rs. 3500/- per head for Members of DMA/AIMA
Rs. 4000/- for Non-members
(Participation Fee is inclusive of lunch, reading material
and other expenses).
Cheque/DD should be drawn in favour of Delhi Management Association. Once the
registration of a nominee is confirmed and he or she is unable to attend the programme, the
fee is non-refundable. However, participation by a substitute for the programme shall be
allowed.
SPONSORSHIP OPPORTUNITIES ARE AVAILABLE
PLEASE CONTACT US FOR DETAILS
Please fill in the registration form and send it to:
Mr Rajan Pandhi, Deputy Director (Mobile:9810877615)
Delhi Management Association, India Habitat Centre, Core 6A
First Floor, Lodi Road, New Delhi-110003
Tel:24629555 , 24649552 Telefax: 24649553
E-mail: [email protected] or [email protected] Website : dmadelhi.org
REGISTRATION FORM
DMA Seminar on New Mantras of Marketing
4th September 2009
Please fill and return this form along with the registration fee to Delhi Management Association,
India Habitat Centre, Core 6A, First Floor, Lodi Road, New Delhi-110003 (Phone: 24629555
24649552 Telefax: 24649553) E-mail: [email protected] or [email protected]).
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Please find enclosed herewith a demand draft/cheque of Rs. _____in favour of Delhi Management
Association payable at New Delhi.
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