Download Client Marketing Manager

Client Marketing Manager
Overview:
The Client Marketing Manager is responsible for designing, developing and facilitating the execution of a
marketing program to drive utilization of telehealth services for a national enterprise health system
client. The role requires an individual comfortable in an externally facing client role, as well as someone
who has experience leading large-scale marketing programs in the healthcare space that include strong
digital components.
This position requires being onsite in Nashville at least 2-3 days per week, plus additional travel to meet
with stakeholders nationally. We are seeking a candidate who is based in Boston and able to travel
weekly, or based in Nashville and able to travel occasionally (20% travel).
Duties & Responsibilities:
Marketing Program Design and Execution:
 Define, plan, and execute a robust telehealth marketing strategy leveraging American Well’s
marketing best practices
 Create innovative consumer engagement campaigns to drive utilization of telehealth services
 Work with client’s marketing team to understand all marketing strategies and channels,
ensuring goals align across all channels
 Work closely with American Well marketing channel experts to execute all marketing tactics
 Create reporting dashboards, regularly report on performance and ongoing optimization
strategies
 Manage budget across marketing channels
Client Relationships:
 Work closely with client to understand business goals, organizational structure, and existing
marketing strategies and capabilities
 Develop positive ongoing relationships with health system client telehealth and marketing
teams
 Monitor and manage utilization of client’s telehealth service
 Work effectively as a team with American Well Account Management and Professional Services
(technology implementation) to go beyond client’s expectations.
Required Skills:
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All marketing disciplines with heavy emphasis on direct consumer marketing: direct marketing,
email, SEO/SEM, social media, websites, mobile, events, PR, collateral
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Experience managing digital marketing campaigns
Familiarity with mobile app marketing
Strong communicator and team player – able to work laterally within a cross-functional team
Excellent written and verbal communicator
Healthcare industry background knowledge, spanning health plans, employer groups, provider
networks, and consumers
Required application experience: Email marketing automation systems; Google Analytics;
SurveyMonkey; Adobe; basic HTML; PowerPoint; Excel
Project leadership
Qualifications:
 5-7 years of digital marketing experience, with increasing responsibility
 Experience across all digital marketing channels
 College degree, ideally with a concentration in marketing or communications
 Minimally 3-4 years of healthcare industry experience, with exposure to health plans, employer
groups, and/or major hospital institutions and provider groups
About American Well
Have you ever wanted to talk to a doctor online rather than take time out of your day to set up an
appointment or wait in the emergency room? Have you ever wished that a 10 minute checkup or follow‐
up didn’t require you to set aside two hours from your day? We are a web startup based in Downtown
Boston offering a software service that facilitates online conversations between healthcare providers
and patients. Our product is used by several regional health plans and hospitals to allow consumers to
receive quality care online and provide physicians with an additional means to stay in touch with their
patients.
What American Well can offer you:
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An opportunity to have a major impact on the future direction of our technology and healthcare
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3 weeks’ vacation
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401K
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Amazing health, dental and vision insurance plans
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Free gym access - without ever leaving the building
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Drop-off/pick up dry cleaning service
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Beautiful office/work space with views overlooking all of Boston
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A great location in the heart of the financial district
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A well-stocked fridge
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Let’s talk!