Download CV_Ines_Priori_Saenz

Inés Priori Sáenz
Telephone: +46 707 926 488
Email: [email protected]
Professional Profile
Highly motivated, self-driven and goal oriented senior Marketer. Proven abilities in Product Marketing, Project
Management, Advertising and Communications Strategies at an international level gained at Microsoft and iZettle.
Earned reputation for my service attitude, commitment, reliability, both a leader and team player. BA in Social
Communication Sciences. ar.linkedin.com/in/inespriorisaenz/
Objective
Looking for a position to apply my skills and knowledge to contribute in new challenges and learn new skills.
Key Skills
➔ Product Marketing Management
➔ Marketing Strategy
➔ Agency Management
➔ Event Marketing Management
➔ Trade Marketing Management
➔ Creative strategy and storytelling
➔ Social Media Planning
➔ Stakeholder Management
Work Experience
10/2015 – 10/2016
iZettle AB, Stockholm
FinTech | Awareness Growth
Marketing Specialist
▪ I lead the frequent brand tracking research, perform ad-hoc market size analysis, and gather target audiences
and customer journeys insights. ▪ Creative briefing and project management with internal and external suppliers.
▪ I drive awareness campaigns reporting. ▪ Gather best practices insights and trends. ▪ I lead awareness and
acquisition events initiatives across different teams. ▪ Develop business cases and performance KPIs for
marketing initiatives.
Achievements
▪ I lead a quarterly brand awareness research across all the markets, establishing the base to measure the impact of the
initiatives on the highest part of the funnel.
▪ Became the go to person on regards of Events Marketing, having established a strategic integration between offline
and online assets to get the most potential of each touch point and storytelling from face to face to retargeting and
registrations.
05/2015 – Present
Buscá tu Delivery
Online food & services delivery | Startup
CMO and Co-Founder
▪ Lead market analysis and competitors landscape ▪ Establish the vision for product development and roadmap for new
features ▪ Establishment of business KPIs ▪ Suppliers tendering and yearly budget allocations for designers, social
media content, online advertising, PR ▪ Telesales and direct sales channels development ▪ Tendering and briefing of
support areas such as legal, IT, HR. ▪ Creative briefing and content plan development.
Achievements
▪ In a year we managed to acquire a company and establish the operative foundations for its re-launch.
▪ With partners and vendors working remotely in different locations and time zones, developed strong collaboration
routines and fluent communication flows able to escalate.
08/2014 – 10/2014
Grontmij AB, Stockholm
Technical Consultant company | Infrastructure Division
Private Marketing Consultant
▪ As a private consultant I provided marketing support to a joined venture of 5 international companies to
develop a compelling and high impact tender presentation.
▪ Acted as an information hub for all the companies regarding the tender, project brand identity and styles
alignment.
Achievements
▪ In a tight schedule I managed to align and combine 5 different brands into an identity of a singular project.
▪ Developed a technical message and identity into a consumer centered concept and communication.
01/2012 – 01/2014
Microsoft Argentina & Uruguay, Buenos Aires.
Software | Microsoft Office Division Business Group
Subsidiary Product Marketing Manager
▪ Led marketing and operations strategies across all sales customer segments and sales channels of the following
products: Office for consumers; Office Businesses; Microsoft Lync; Exchange Server.
▪ Planning, management and stakeholders reporting of business Scorecard metrics and Campaign KPIs.
▪ Briefing to segment marketing managers, services, partners, creative and PR agencies.
▪ Developed value propositions and go to market strategies.
▪ Salesforce trainer for partners and distributors.
▪ Budget allocation and management aligned to scorecard.
▪ Monthly and Quarterly reporting for Regional and HQ Corporation.
Achievements:
▪ Created, executed and measured Office 2010 “Trade Plan” reaching a USD 43 to 1 ROMI.
▪ I was the Office 2013 Launch Lead responsible for all the strategies and actions across segments for the go to
market of the new product.
▪ Apart from our regional display advertising, I led our local efforts to run our value campaign integrating both
BTL / offline activations together with social media sharing and PR. Initiative implemented also, Brazil and
Mexico.
04/2011 – 01/2012
Wunderman, Buenos Aires, Argentina
Direct Marketing Agency | WPP Group
Account Supervisor
▪ Responsible for the creative strategy and events planning for Microsoft´s Enterprise and Corporate audiences
(B2B), ITPros (developers), Academic audiences (schools) and Partners (trade). ▪ Project planning, budgeting
and reporting.
Achievements:
▪ Executed Microsoft’s “El Poder” virtualization campaign (digital B2B campaign) gaining +15pts in share from
VMware. For this, Microsoft got a silver award from the Argentine Marketing Association (AMM).
▪ I was in the jury at the 30th edition of Premios Mercurio 2011.
10/2007 – 04/2011
RAPP, Buenos Aires, Argentina
Direct Marketing & Loyalty Agency | OMNICOM Inc.
Sr Account Manager
▪ Managed a team of 3 people.
▪ Strategic planning, execution and reporting of different clients such as:
Coke Buenos Aires; Philips Lighting; Coke Uruguay; Oster; Roche; Air France; DirecTV; Pepsi
Argentina.
Achievements:
▪ My 2 year B2B relational and transactional loyalty program “Selección Coca-Cola” addressed to traditional
sales channel received both national and Latin American awards: Bronze AMAUTA (from ALMADI org) 2007
and Silver AMDIA 2007 to best B2B loyalty program.
11/2006 – 10/2007
RappCollins | Interbrand | LaAge | Porter Novelli, Buenos Aires, Argentina
OMNICOM International Group representatives in Argentina
CEO´s Assistant
06/2005 – 11/2006
Sub1 S.A. (now Ingenico ePayments), Buenos Aires, Argentina
IT | Transactional Software in Argentina and Mexico
General Manager's assistant
Education
2001- 2012
Master Graduate in Social Communications Sciences, Buenos Aires University, Argentina.
▪ In parallel of working full time I majored in Advertising and Public Opinion.
▪ Thesis: on going. “Segmentation in traditional Advertising, a Social Semiotics Analysis”
2012
Integrated Marketing Across the Demand Chain Course, Online Marketing Academy, Kellogg School of
Management, Northwestern University.
1999 - 2000
High School Bachelor, Siuslaw High School, Florence, Oregon, USA.
▪ 12 months’ exchange program.
Languages
Spanish ▪ Native
English ▪ Fluent
Italian ▪ Intermediate
Swedish ▪ Intermediate
References
iZettle: Raiha Buchanan
Grontmij: Johan Axelsson
Microsoft: Ezequiel Glinsky - Agustina Seiguer
Wunderman: Florencia Bottinelli
RAPP: Pedro Morrone
Sub1 S.A./Ingenico: Marcelo Goñi