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Top Fashion Industry Job Descriptions and Trends http://artbistro.monster.com/benefits/articles/11905-top-fashion-industry-job-descriptions-and-trends?page=2 Fashion Designer Whether you want to work as a haute couture, ready-to-wear or mass market fashion designer, your job will mainly consist of identifying industry trends, designing clothes that fit the brand’s image and making models, actors and everyday people look and feel their best. 1. Assistant Designer • Provide support to Associate Designer and Designer • Shop trim market, schedule appointments for designer • Accompany Designer on fabric appointments • Assist in the creation of presentation boards • Maintain and follow-up on samples, trims, fabric cuts (and anything else) for the designer 2. Associate Designer • Work with Designer on all pieces of design • Possess fabric/ trim sourcing skills • Strong aesthetic and sketching ability • Excellent communication skills 3. Designer • Responsible for concepts, sketches, fabrics and trends • Oversee all aspects of the design room • Provide direction to Design Assistants, Patternmakers and Artists • Strong illustration, flat and detailed sketch ability • Handle initial fittings • Communicate ideas and vision to staff • Knowledge of current/ past market and competition 4. Design Director • Highly creative Designer who can provide vision and head a design team. • Strong merchandising knowledge and able to communicate very effectively with the sales team • Has strong technical skills and fabric knowledge. 5. Technical Designer • Strong patternmaking, fit and grading knowledge and experience • Ability to fit on live models or mannequins • Execute detailed flat drawings and write garment specifications • Communicate pattern corrections with domestic and overseas vendors • Develop and review fabric and construction standards • Inspect production of garment construction • Solid knowledge of product development • PDM and Web PDM background necessary 6. CAD Designer • Excellent flat sketching skills • Strong sense of color • Knowledge of various CAD systems • Excellent verbal communication skills and leadership abilities 7. Production Manager • Supervise production and manages production team • Work closely with factories to ensure quality and timeliness • Track pieces from conception to completion • Understand garment construction 8. Textile Buyer • Gathers and presents fabrics to Designers at the beginning of each season and whenever new fabrics are added • Shops for new fabric and scouts fabric trends during market week 9. Fashion Forecaster • Predicts long-range fashion trends • Interprets and evaluates what’s current and popular in the fashion world • Formulates written fashion forecast reports for designers, buyers and textile buyers • Acts as a fashion information source to designers and buyers __________________________________________________________________ Merchandising and Retail A job is fashion merchandising will have you working on everything from product development, promoting, buying and selling fashion to working for a textile manufacturer, a designer or a fashion retail outlet. Being well versed in all aspects of the fashion industry is a must; you’re required to be in touch with market trends as well as popular styles in a specific location, culture, age, economic group or trend. 1. Assistant Merchandiser • Assists Merchandiser in communicating with different departments • Maintain and follow-up with contacts and department heads under direction of Merchandiser • Excellent communication, verbal and organizational skills 2. Associate Merchandiser • Strong color sense and analytical skills • Firm knowledge of garment construction, costing, and fabric sourcing • Strong organizational, verbal and communication skills 3. VP of Merchandising/ Design • Recognize and identify new trends • Knowledge of fabric sourcing, importing and costing • Strong organizational skills • Able to lead a successful design team • Carry out buy meetings, manage sample approval process and communicate with stores • Experienced in International merchandising and design • Oversee creative and sales merchandising staff •Solid merchandising and design skills are required • Able to work with all departments including: sales, design directors, production, advertising and public relations 4. Merchandise Manager • In charge of direction and executes creative vision based on current trends • Knowledge of marketplace and has a history in sales • Oversees all aspects of product development • Develops time-lines and product completion dates • Conducts meetings; in charge of all aspect from concept to production • Strong management and presentation skills 5. Visual Merchandiser/ Display Director • Creates highly successful visual presentation that coerce the prospective customer to stop, look and buy • Creates window and or interior merchandise displays throughout the store • Creates winning showcases for new ideas, concepts and products • Coordinate marketing, merchandising and retailing in communicating with the targeted customer • Presents design concepts and store layouts; in charge of developing the retail image • Supervises all wall and counter displays 6. Product Specialist • Develop products from research, to production, distribution, presentation and customer reception • Responsible for assessing the competition and planning for future product lines • Manages and strengthens brands through various products 7. Personal Shopper/ Wardrobe Consultant • Service the consumer by preselecting merchandise for various clientele • Shows customers how to pair fashion items to enhance their personal or professional image, or create their “own” look • Plan and manage client’s wardrobe and purchases 8. Department Manager • Oversee all department operations • Responsible for a department’s merchandise flow and displays • Train and direct sales staff 9. Store Manager • Oversees all store personnel and operations in a particular venue • Executes customer service and human resource policies • Plans and prepares work schedules • Coordinates sales promotions • Informs buyers of merchandise needs 10. Showroom Representative • Organizes designer’s collection • Shows the line to buyers and handles various accounts for the designer • Takes inventory of the merchandise and write orders • Keeps the showroom and the designer organized 11. Director of Customer Relations/ Sales • Evaluates customer requirements and decision-making processes and responds to their expectations • Leads the sales force • Manages costs and make sure all operations and initiatives are introduced and profitable 12. Merchandiser • Determines the store’s merchandising budget and sets sales goals • Establishes the quality level and price points for the merchandise to be carried • Sets up markup targets and potential profitability • Directs the store’s merchandise profitability • Collects and prepares the merchandise • Conveys information to the design staff • Plans product categories, classes and types • Balances stock and analyze sizes with sales in mind 13. Manufacturing Executive • Coordinates production of the factory floor • Supervises production, employees and check inventory levels • Make sure sales representatives’ orders are being filled, oversees equipment maintenance and employee needs • Meets with and negotiates with clients • Recruits new business and checks with customers’ inventory levels • Maintains and improves wholesale turnover _________________________________________________________________ Public Relations A fashion publicist helps both apparel companies/ brands and retail stores build a desired image to reach their target audience and then maintain it by a variety of creative promotions. They observe social, economic and political trends and decide what could ultimately have an effect on their client and make recommendations for a variety of media events that will put their client in a favorable light with their target audience. 1. Fashion Show Producer • Produce and direct both live and video fashion 2. 3. 4. 5. 6. 7. 8. shows • Write script, design storyboard, select music and hire models Fashion Director/ Coordinator • Develop and maintain a retailer’s comprehensive fashion perspective • Plan the fashion line and give it direction • Research trends and develop concept to assure the line a strong image Event Coordinator • Coordinate all fashion events for a brand, designer or fashion house • Deal with logistics such as catering, press, celebrity appearances, visuals and production • Maintain all attendees in database software • Organize and distribute printed materials and send out invitations Advertising Account Executive • Manage one or more clients for client • Develop inclusive concepts for promotions • Put together special sales/themes • Generate advertising campaigns and materials • Plan, create, place media advertisements and evaluate the effectiveness of the ads placed Public Relations Specialists • Generate positive publicity to enhance the client’s reputation • Provide news and press releases for journalists and bloggers • Handle requests for information and interviews • Write press releases and create sales and marketing material Beauty Adviser • Represent a cosmetic line in a retail store • Provide customer consultation; speak on products and beauty knowledge • Responsible for having knowledge about products, their use and benefits • Knowledge of competitors and additional corporate cosmetic lines Stylist • Plan and execute fashion merchandise for photographic representation in an advertisement or a catalog • Select colors, prints or styles for presentation • Set trends from Ready-to-Wear fashion to Haute Couture Fashion Editor • Analyze the fashion scene and interprets it for readers • Determine the direction, set the tone and control the quality of a publication’s content • Sample and select the merchandise that will be featured in the article • Assign articles to freelance writers and edits pieces to fit the publication’s style • Travel to fashion shows around the world • Communicate frequently with publicists, designers, buyers and stylists __________________________________________________ Marketing and Brand Management Your job as a fashion marketer or brand manager: to rev up fashion sales. You’ll need to have a fantastic knowledge of fashion and marketing techniques such as brand equity and consumer buying habits. Even in the current economy, consumers still need to buy clothes and brands and fashion houses need to sell them. Your mission is to create the vision, positioning, segmentation and marketing strategy for your company or client. 1. Management Consultant • Analyze and propose ways to improve an organization’s structure, efficiency or profits • Examine, identify areas of concern and map out how the different areas of a business shape each other 2. Marketing Executive • Develop a company’s comprehensive marketing strategy • Determine the demand for products and services offered by the company and its competitors • Identify budding markets • Develop pricing strategy with an eye towards maximizing the company’s share of the market and its profits while ensuring that the company’s customer are satisfied • 3. 4. 5. 6. 7. 8. Monitor trends • Indicate the need for new products and services and oversees product development • Develop the company, brand’s or designer’s marketing plan Brand Manager • Manage existing products • Improve existing products and develop or create new products by predicting consumer desires • Work with product development and market research departments Market Research Analyst • Examine what drives people to buy a product; customer behaviors • Combine quantitative data with market knowledge to better promote a product • Use tools such as statistical analysis packages, surveys, focus groups and new product tests to help attain success for a product International Marketing Director • Work with international export markets • Handle market planning, sales; forecasting and merchandising development internationally • Responsible for impacting strategic growth in key markets • Develop a marketing plan, distribution strategy and materials to establish and support international sales • Manage the proposal writing for overseas accounts • Create sales and marketing presentations and publications for overseas accounts • Identify, assess and recommend new product development opportunities Entrepreneur • Creates a business plan for their business • Owns the company and knows when to reexamine management strategies • Responsible for cash flow, expansion, liquidity and corporate governance • Hires management and staff Internet Account Coordinator • Understand what your clients need from an online service • Distribute fashions via the internet • Promote your client’s website through banners as well as other forms of advertisements of the web • Monitor when consumers enter your client’s website Formulate stats and reports for each client around the success of the above initiatives E-Commerce Catalog Manager • Manage and oversees the loading and maintenance of all product information, product specials, product promotions, product reviews, technical guides, new products and in depth product content or the e-commerce store • Interact with all levels of management, team members and vendors to ensure good communication Internet Marketing Coordinator • Analyze business documents, raw data and internet sites with the ability to make marketing and strategy recommendations to department management • Responsible for researching marketing strategies for successful web promotion, advertising and promotion concepts • Analyze the marketplace and competitor websites and recommends strategies of how to enhance marketing via the web