Download Cause-Marketing-Manager - Second Harvest Food Bank

Cause Marketing Manager
Second Harvest Food Bank of Middle TN (SHFB) seeks qualified applicants for one
(1) position in the Marketing & Communication department.
Successful candidates must have a Bachelor’s degree with a minimum of five (5)
years proven experience in marketing, consumer/retail promotions, cause
marketing, event planning and project management in an agency, non-profit or
related environment.
Skills required include but are not limited to: Strong understanding of retail
environments, marketing promotions and consumer engagement programs
preferred; proficient in InDesign, Apple applications and social media platforms;
proficiency in Raiser’s Edge and Retail POS Systems preferred but not
required; attention to commitment to understanding and supporting SHFB’s
mission; shows compassion and an appreciation for hunger issues.
Reports to VP, Marketing & Communication
Specific duties will include, but may not be limited to:
Collaborate with the VP of Marketing and the Director of Corporate Engagement to
develop and implement cause-marketing partnerships to support the strategic
initiatives and programs of the Food Bank.
Manage the day-to-day process related to the design, execution and evaluation of
Food Bank’s national and local cause campaign promotions and other cause related
marketing efforts. Develop CRM proposals/presentations to support Corporate
Engagement team in pitching prospective partners with the goal of achieving
incremental revenue and awareness building.
Coordinate collaboration with other Food Bank marketing and development
teams/disciplines including public relations, creative, online, communications,
celebrities, advertising, direct mail, events, etc. to produce comprehensive
marketing strategies to build awareness and drive consumer and partner
engagement for CRM partnerships and special events (Generous Helpings, Stars for
Second Harvest, Harvest Moon Ball).
Create best practice templates and tactics for transactional cause promotions (retail,
product-related, web-based, events, etc.) to drive shared business and charitable
goals for the Food Bank and its partners. Develop, maintain and review key
marketing materials developed for cause promotion partners including but not
limited to collaborative marketing plans, creative, logo/brand use, event outlines.
Engage and cultivate partners through the Food Bank’s cause campaign creating
“halo effect” and added value opportunity to secure additional corporate
partnerships and revenue. Work in conjunction with VP, Marketing to align media
relations’ activities for cause partnerships and partner with the Corporate
Engagement team members to identify potential CRM opportunities through
existing and new partnerships.
Integrate cause marketing promotions and partnerships across key Food Bank
marketing and development campaigns – Hunger Action Month, Food2Families,
Feeding Hope Challenge, Skip Lunch, Stamp Out Hunger and Hunger Doesn’t Take a
Vacation, etc. – which includes collaborating with internal teams, generating ideas,
developing partner communication plans, and producing custom toolkits for
partners.
Develop weekly and monthly update reports for key staff and partners as
appropriate highlighting status of activities, which demonstrate cause campaign
media and marketing advancement and successes. Research and remain current
with market place trends in cause marketing and consumer promotions to inform
and support corporate partnerships.
Participate in planning and goal setting for the marketing and development
departments and provide leadership relative to solicitation strategies for corporate
donors.
Other duties as assigned.