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Adobe Analytics Solution Overview
Adobe Analytics
Actionable insights for digital marketing
Adobe Analytics enables marketers and analysts to tell the story of what’s happening
in their business by leveraging high-performance, real-time analytics across marketing
channels. Marketers can take advantage of the information that flows through Adobe
Analytics to continuously improve the performance of digital marketing experiences.
Business challenges
We are in the midst of a broad shift with how we engage with content, and consequently, how we engage
with business. A mobile, multiscreen world is now a reality, and consumers want to connect with content
from one screen to another in a continuous process, fully expecting brands to understand the nuances of
each channel.
Integrating massive amounts of data from all these engagement points—web, social media, mobile apps, and
more—is difficult enough, with the added challenge of organizing the information in a meaningful way so
that useful insights can be uncovered and applied to marketing campaigns. Companies often waste resources
mining irrelevant data, or they don’t know how to organize the good data they have into something that’s
quickly actionable and repeatable, leading to diminished value and ROI on their marketing initiatives.
Marketers are trying to understand:
• Who are their most profitable customers, and which channels are customers using to research
­products, make purchases, and resolve support issues.
• How can they make sense of all the data about their customers, typically stored in different places, and
use it to deliver targeted content and offers.
• Which campaigns are driving revenue so that they can optimize spend across all channels.
Businesses must figure out how to best attract, engage, and retain customers in a world where the speed,
reach, and quality of the experience directly impact success.
The solution
Adobe Analytics is the industry-leading solution that delivers the analytics and reporting capabilities
needed to enable data-driven decision-making. It provides the insight critical to optimizing marketing
efforts, such as personalizing experiences, driving better ad spend, and monetizing content and
campaigns. Each measureable action that a customer or prospect takes while interacting with your brand
represents an opportunity to:
• Align digital-marketing initiatives with key business objectives
• Gain real-time insights into customer behavior across marketing channels
• Find hidden patterns and behaviors in large amounts of data
• Leverage insights to deliver relevant online consumer experiences that drive conversion
Key benefits of Adobe Analytics
Precision marketing for everyone: Deepen customer understanding with real-time digital analytics
and reporting that can be shared across the business.
• Unparalleled custom reporting— Measure any event on your digital properties. Take advantage of the
power and flexibility of Excel formatting tools to create custom reports designed for your specific needs.
• Easy-to-use interface—Quickly identify the most profitable paths through digital assets, determine
where visitors are navigating away, and identify critical success metrics for marketing campaigns.
• Interactive dashboards—Gain critical customer insight with dashboards showing detailed information
on purchasing metrics, customer loyalty, campaigns, visitor profiles, and more.
• Long-tail analytics—Work with no limits on the number of unique values or rows of data that you want
to analyze or report on.
• Out-of-the box reporting—Take advantage of a comprehensive set of ready-to-use reports that deliver
critical insights for improving online success.
• Real-time insights—See how visitors are interacting with your brand right now to allow for faster
reactions and personalization.
Ad hoc analysis: Break the limits of predefined reporting, and explore your ideas instantly with
unlimited metric, dimension, and segment combinations.
• Unlimited real-time segmentation—Build concise customer segments using unlimited metric and
dimension combinations and breakdowns that can be compared to identify new segments, insights,
and key performance indicators to increase the value of your digital visitors.
• Advanced reporting—Gain critical customer insight with conversion reports showing detailed information on purchasing metrics, customer loyalty, campaigns, visitor profiles, and more.
• Multi-report workspace analysis—Easily manage multidimensional analysis of multiple reports in a
single workspace.
• Microsoft Excel integration—Explore online data in ways that are the most relevant to business needs.
Collect, automatically process, and perform custom analyses and visualizations in Excel.
• Mobile analytics—Accurately identify mobile visitors and their device capabilities.
• Video analytics—Reveal the impact and effectiveness of video campaigns with detailed stream tracking.
• Social analytics—Track and measure owned social media to understand the impact and effectiveness
of social campaigns.
Visitor enrichment: Integrate your data and start seeing a high-resolution view of your customers.
• Dynamic tag management—Deploy Adobe and third-party tags in minutes, instead of months. Reclaim
95% of your time spent managing analytics and media tags.
• Vast ecosystem of prebuilt integrations—Take the pain out of data integration. Drag-and-drop connections enable you to immediately integrate top third-party application providers, such as for email, ad
serving, and search.
• Enhanced reporting and visibility—View aggregated reports and analytics from Adobe and partner
online marketing applications in a single dashboard view.
• Optimized campaign performance—Increase ROI by measuring conversion performance from Adobe
and third-party applications and focusing marketing investment on the highest performing channels
and campaigns.
Who uses Adobe Analytics?
Adobe Analytics enables marketing organizations to progress along the analytics maturity curve, giving
marketers and analysts the ability to leverage insights to drive digital marketing. Adobe Analytics is ideal
for customers who want to:
• Align digital marketing initiatives with key business objectives
• Gain real-time insights into customer behavior across marketing channels
• Find hidden patterns and behaviors in large amounts of data
• Optimize ad spend to determine the best allocation of advertising budgets
• Leverage insights to deliver relevant online consumer experiences that drive conversion
Adobe Professional Services for Adobe Analytics
Adobe Analytics consultants have worked with numerous clients across all verticals to help build
effective analytics programs. Adobe Consulting offers a broad array of options to help you achieve you’re
your goals, ranging from packages targeted at quick wins to ongoing consulting for strategic guidance.
Adobe Analytics Solution Overview
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Compare Adobe Analytics Versions
Find the one that’s right for you
Adobe Analytics
Adobe Analytics Premium
Marketing Reports & Analytics
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Ad Hoc Analysis
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Data Workbench
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Advanced Segmentation
Unlimited real-time segmentation
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Behavior visualizations
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Online and offline personalized customer analysis
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Audience clustering
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Marketing Attribution
Online campaign and channel attribution
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360-degree customer view
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Retroactive event processing
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Out-of-the-box attribution models
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Mobile App Analytics
Data collection for mobile channels
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Mobile app dashboards and reports
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Geolocation analysis
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Mobile engagement analysis
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Mobile campaign analysis
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Pathing analysis
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Predictive Marketing
Anomaly detection
Correlation analysis
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Audience clustering
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Customer propensity modeling
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Decision trees
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Predictive Model Markup language (PMMl)
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Real-Time Web Analytics
Real-time reports
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Real-time APIs
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Live stream (data firehose)
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Advanced Visualizations
Interactive visualizations
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Dashboards and reports
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Side-by-side reports
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Visual querying
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Big Data
Comprehensive data ingestion
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Data pattern discovery
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On-demand data curation
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Automated syndication
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Comprehensive social insight
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Facebook and Twitter analytics
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Social Analytics
Enriched audience optimization
Classifications
Integration of offline event level data
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Advanced audience discovery and measurement
Audience activation and delivery
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Improved retention
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Prioritized marketing
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Customer Churn Analysis
Propensity modeling
For more information
www.adobe.com/solutions/
digital-analytics.html
Increased customer value
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Custom reports
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Scheduled reports
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Multi-report suite access
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Tag management
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Contextual experience management
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Permission-based workflows
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Rules-driven tag execution
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Data distribution management
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Report Builder
Dynamic Tag Management
Data Connectors
Adobe Systems Incorporated
345 Park Avenue
San Jose, CA 95110-2704
USA
www.adobe.com
Integrate data from third-party marketing applications
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners. © 2014 Adobe Systems Incorporated. All rights reserved. Printed in the USA. 10/14