Download BSc (Hons)/HND Consumer Marketing BSc (Hons

Hollings Faculty
Department of Food and Tourism Management
BSc (Hons)/HND Consumer Marketing
BSc (Hons) Consumer Marketing
Sandwich Route
The modern consumer is becoming increasingly brand conscious, aspirational and demanding. Our
Consumer Marketing course is for students who are interested in becoming effective marketers
and wish to learn how to develop new products, create brands and produce marketing strategies
that deliver them to consumers.
Consumer Marketing at MMU
Many businesses are struggling to keep
pace with the move towards a
consumption-led economy, with the speed
of this change being accelerated by the
internet and e-commerce. This has created
a global demand for marketing graduates
who are able to engage with the consumer
in new and innovative ways; who can
design and manage new brands that will
trigger real responses from the consumer.
The course is designed to equip you with
an awareness of the critical experiences
demanded by the consumer and the
necessary skills to design creative product
solutions for the interactive marketplace.
Consumer marketing is the most critical
business discipline for many organisations.
Whereas business-to-business marketing
is mostly driven in a clearly defined
manner, business to consumer marketing
is determined by fashion and trends, with
purchasing behaviour both more personal
and often impulsive.
This course has a successful track record
in attracting students wishing to combine
a technical understanding of the product
with a career in marketing. It explores the
relationship between producers and
consumers, as well as the theory of
marketing and its application to technical
concepts. You will learn how to develop
products and effective solutions to the
challenges facing the marketing of
products to consumers, ensuring that
business focus is where it should be – on
the needs of the consumer.
Study options
The course is offered at HND or degree
level. You can either do a full-time degree
in 3 years or you can pursue the 4 year
sandwich route where you spend a year
working in industry gaining relevant
practical skills and experience (subject to
obtaining a suitable placement). HNDs
are two-year full-time courses. HND
students follow the same programme of
study as Years 1 and 2 of the degree
course and take HND-specific
assessments. HND students who perform
to the required standard will usually be
able to transfer onto final year of the BSc
(Hons) Consumer Marketing after
completing their HND.
Course structure
Career Opportunities
Year 1 (HND and Degree)
Business and Legal Environment
20 credits
Consumer Research
20 credits
Fundamentals of Marketing
20 credits
Entry Requirements
Marketing Communications
20 credits
Course title
BSc (Hons) Consumer Marketing
UCAS codes
N510 3FT
N503 4SW
Course Location
Hollings
Tariff points
240, inc 160 from advanced
Specific subjects needed
GCSE: English, Science and Maths
grade C
Non-tariff qualifications
Access: Pass
1B : 28pts
Consumer Behaviour
20 credits
Innovative Brand Design 20 credits
Year 2 (HND and Degree)
Marketing Organisation
20 credits
Teaching and assessment
In Years 1 and 2 of the course you will
study 6 units per year. During the final
year of the degree course, you will study 4
units and complete a Company Based
Case Study. Each unit is taught and
assessed in a way that enables you to get
the most out of that subject and we use a
range of different teaching methods
including lectures, seminars, tutorials,
laboratory workshops, individual and
group project work and directed self-study.
The majority of units are assessed by a
combination of coursework and
examinations.
Placement opportunities
Our sandwich degree course offers you the
opportunity to spend a year in paid
employment in a marketing environment
in Year 3 of the course. Our Placement
Office will help to organise your placement
and will provide support while you are
away from the University. The placement
allows you to gain first hand experience of
consumer marketing and enhances your
understanding of the units undertaken
after the placement period. Examples of
companies that have recently provided
opportunities for our students include
Asda, Bettys & Taylor and Twinings.
The course will prepare you for a career in
a wide variety of roles in the commercial,
public and voluntary sectors, including
brand design and product management,
advertising and public relations, sales and
key account management.
Developing Consumer Markets
20 credits
Marketing Management
20 credits
Brand Communication
20 credits
Consumer Relationship Marketing
20 credits
Product Performance
20 credits
PLACEMENT YEAR Option
(Degree sandwich route)
Year 3 (Year 4 on Sandwich route)
Company Based Case Study
40 credits
Competitive Marketing Strategy
20 credits
Creative Communication and Interactive Media
20 credits
Retailing and Buying
20 credits
Brand Management
20 credits
Course title
HND Consumer Marketing
UCAS code
015N 2FT
Course Location
Hollings
Tariff points
100, inc 40 from advanced
Specific subjects needed
GCSE: English, Science and Maths
grade C
Non-tariff qualifications
Access: Pass
1B : 24pts
Based on typical entry requirements for
2010 entry and subject to change. For upto-date entry requirements, visit
www.mmu.ac.uk/courses
Caroline, BSc (Hons) Consumer Marketing
“After graduating, I got the first job I applied for in Product
Marketing for Mamas & Papas in Huddersfield. I am responsible
for launching new products and managing all major marketing
campaigns through all channels e.g. web, catalogues, wholesale,
retail and international. I love it, as I get to work across so many
areas of the business and on lots of different projects. After seven
months in the job I was offered a promotion, due to my
enthusiasm and commitment to the brand.”
For BSc (Hons) courses, tariff points should
come from a minimum of 2 passes at GCE
A Level, AVCE or equivalent e.g. BTEC
National Certificate or Diploma.
For HND courses, tariff points should come
from a minimum of 1 pass at GCE A Level,
AVCE or equivalent.
If you do not possess sufficient
qualifications to enter directly onto your
chosen Degree, you may be eligible to be
considered for the corresponding course
with Foundation Year.
Further information can be found at
www.mmu.ac.uk/foundation or from
the Foundation Year office on
+44 (0)161 247 1457
How to apply
Applications should be made online
through the Universities and Colleges
Admissions Service (UCAS) at
www.ucas.com
Other courses you may be
interested in:
It is also possible to study Marketing as a
subject area within the diverse and varied
context of MMU’s Combined Honours
scheme, which allows you to combine one
other subject from a wide range with
Marketing.
For more information on Combined
Honours please see our current prospectus
or visit
www.combinedhonours.mmu.ac.uk.
This publication is available in alternative formats.
Please telephone 0161 247 2740.
Further information
Department of Clothing Design and Technology
Manchester Metropolitan University
Hollings Faculty, Old Hall Lane
Manchester M14 6HR
MMU Course Enquiries
Telephone: +44 (0)161 247 6969
To make a course enquiry go to
www.mmu.ac.uk/course-enquiry
As part of its continuing drive to deliver the very best quality programmes for students MMU is undertaking a
review of the structure and processes which underpin them. Students joining the university in September 2011
will be the first to benefit from changes aimed at providing the very best learning experience.
This information is correct at the time of going to press. For terms and conditions applicable to the provision of
the University’s Educational Services please refer to the prospectus. Updated June 2010
AE 3023