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Closed-Loop Measurement Measure the impact of your marketing on any sales channel Consumers often use multiple devices to research a THE PROBLEM: product before buying, and most transactions take place in a store, branch office, or over the phone. Use LiveRamp Connect to link your purchase data and THE SOLUTION: campaign exposure data, so you can quantify the sales impact of digital marketing campaigns. Benefits ◢ Measure ROI Tie campaign exposure data to purchases that take place offline or online to ‘close the loop’ and prove the value of your investments ◢ Optimize Campaigns Identify the messages, offers, and design elements that have the highest impact on conversions for each audience segment ◢ Enable People-Based Measurement Link campaign exposure data to purchases at the consumer level to measure the impact of marketing on sales to customers, not devices Features ◢ Connects online and offline data across channels and devices, enabling a people-based approach to measurement ◢ Integrations with more than 200 marketing platforms and data providers ◢ Advanced security and privacy-safe matching ◢ Highly accurate consumer-level recognition with AbiliTec® and 1-to-1 exact matching of your anonymized records to online devices Integration Examples 866-853-3267 866-352-3267 • [email protected] 225 Bush 225 Bush St, 17th St. Fl. Floor, 17, San Francisco, CA 94104 Closed-Loop Measurement Options We will help you select the best approach for your closed-loop measurement needs How the Data Onboarding Process Works Onboard your purchase data into your preferred measurement application to analyze the impact of your digital marketing campaigns at the device level on sales that take place in-store, in a branch office, online or over the phone. 1 2 UPLOAD 4 3 MATCH DISTRIBUTE LiveRamp Purchase Data LiveRamp Connect Upload your first or thirdparty purchase data through a secure process Connect LiveRamp Connect anonymizes and then matches your purchase data to online devices Data segments are distributed to your preferred measurement platforms for closed-loop analysis How the Customer Link Process Works Take your measurement to the next level. Link campaign exposure data to purchase data at the consumer level to enable a people-based approach to closed-loop measurement. 1 2 UPLOAD 4 3 MATCH DELIVER LiveRamp Linked Files Connect Purchase Data Campaign Data Upload your first or third-party purchase data, and campaign exposure data through a secure process Records are stripped of unique identifiers and then matched to anonymous Customer Links Linked data files are delivered to your analytics team, or measurement platform for closed-loop analysis 866-352-3267 • [email protected] 225 Bush 225 Bush St, 17th St. Fl. Floor, 17, San Francisco, CA 94104