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data landscape There is no doubt that this is a truly exciting time to be in data The data field is one of the fastest growing areas on the planet... Over the last five years the data landscape has changed both dramatically and rapidly, it’s a big data story for the data world. There is no doubt that this is a truly exciting time to be in data and watch its rapid growth and convergence with other business areas. The data field is one of the fastest growing areas on the planet but it’s also clear that there are challenges ahead in this new commercialised world of data. Three areas stand out in particular: compliance, data security and insight. Over the last 10 years data governance has transformed from an item lacking focus to becoming a key business issue with full board attention. This is now coming acutely into view with the protection and legal processing of personal data needing to be in the very fabric of any organisation. The adoption and implementation of new practices and the constant review of existing processes to ensure personal data is appropriately protected and compliantly processed is now vital to business survival and growth. Within the last 12 months we have seen many high profile PR disasters and lessons should be learned from the variety of data losses and compliance blunders, many of which were preventable. Often, by the time a business realises a breach or a failure in compliance has occurred, it is too late - the damage to brand perception has been done. Moving forward the company must reactively shift from a protective mode to a responsive or “damage limitation” position, even then the aftermath can often go on for months or even years. 2 Marketing Source | Data Services data services The penalties for underachieving will become increasingly severe as regulatory bodies are able to impose much higher fines and American lawyers are actively eyeing the litigation prize in the UK. Yes, class actions are coming. More importantly, brand damage and loss of consumer trust will hit the bottom line, as customers choose to purchase goods and services from those companies who have demonstrated good security and compliance practices. Over the last 10 years data governance has transformed to become a key business focus. As the volume of information we collect grows, so does the complexity of security and compliance. saturation on the amount of reporting and insight that people can usefully process. In other words, we are being swamped with information but only some of it is useful. This is already leading to companies being confused and overwhelmed by information they don’t actually need and can result in the board and management demanding more and more insight, KPIs and management information that creates unnecessary work and ultimately failed projects – all of which starts to hit the bottom line. Amongst this sea of reporting often, the most overlooked piece of insight is actually on the data asset itself. What is it, what’s in it and how is it being managed effectively. We are certain that over the next few years managing data, physically, safely and compliantly will become more complex - whether it’s wanted or not. The important thing it seems is to ensure the basics are always in place and that companies stay vigilant and aware of the most important constant of all – change. Data Landscape 02-03 Legal & Compliance 04-05 Product & Service Overview 06-07 MS Reach 08-11 MS Connect 12-13 MS Pure 14-15 MS Clarity 16-17 Data Management Services 18-19 About Us 20-21 Our Client Testimonials 22-23 24 Contact London Office Level 6 Broadgate Tower 20 Primrose Street London EC2A 2EW It's clear that data begets data and we are now in a space where data volumes and depth are ballooning, often in an unstructured and uncontrollable manner, and this presents its own challenges. It’s not just how the cost, storage and growth of the data are managed but there’s a new problem - the level of insight that starts to become available. We are not only reaching volume challenges but also hitting CONTENTS Exeter Office Sentio House Pynes Hill Exeter, Devon EX2 5AZ Jamie Steele Head of Data 0333 577 8077 [email protected] www.marketingsource.co.uk www.marketingsource.co.uk 3 LEGAL& COMPLIANCe Compliance is integral to every business and effective compliance is core to our offering How do you ensure compliance? Registered with the ICO 4 Marketing Source | Data Services compliance At Marketing Source, we take our responsibilities under the Data Protection Act 1998 (DPA) and compliance with the Privacy and Electronic Communications Regulations 2003 (PECR) very seriously. We are members of the Direct Marketing Association (DMA), bound by their Code of Practice, and we are registered with the ICO (Information Commissioner’s Office) as Data Controllers. Stringent compliance and governance protocols are central to our business and differentiate us in a data-led economy. Our compliance focussed approach guides both our product development and operating procedures - internally and externally. We commit to the highest level of integrity in the gathering, handling, protection and application of consumer data, and we insist that both our clients and our contributors also observe compliant data management practices at all times. How Do We Ensure Compliance Within Our Products? Brexit and The European Data our data products, such as health information or the racial or ethnic origin Protection Landscape: of individuals. The way we define personal data is evolving constantly with the intention 4. We are committed to protecting to strengthen and unify data protection the security of consumers’ personal for individuals within the EU. Even information. We are ISO 27001 after Brexit, we aim to maintain certified and use a variety of robust security technologies and procedures compliance with the new EU General Data Protection Regulation (GDPR) to protect personal information coming into operation in 2018 as well from unauthorised access, use, or disclosure. Employees undertake data as compliance with UK data protection legislation. protection training when they join the business and this is refreshed for all Compliance is a necessity and without employees at least annually. it businesses will be at risk of adverse 5. Our in-house Legal & Compliance team ensure that we comply with the 8 principles of the DPA and our processes are regularly reviewed in line with regulations. 6. Our data products are refreshed regularly - ensuring that our data is accurate and up-to-date. For example, over 1 billion records are processed into each MS Reach (see page 8) build from numerous trusted contributor sources. Each record being scored at an individual attribute level, using confidence, recency and priority. 7. Our Partnerships and Legal & Compliance teams work very 1. We rigorously audit data contributors closely to maintain our credentials in before we enter into partnership with compliance, making sure that our data them. This includes understanding products are always fit for purpose. the data they contribute and how it ISO Accreditation: is collected, as well as their policies and consents. We regularly re-assess Our business is ISO 27001 certified, compliance against our strict criteria. meaning that all business assets, such 7 Steps to compliant data: 2. We don’t hold data for longer than is necessary and we have an auditable suppression process for individuals wishing to opt-out of our database. Unsubscribes and Subject Access Requests are dealt with courteously and efficiently by our Legal & Compliance team. 3. We do not store or process any sensitive consumer data within as data, are managed in a secure environment by all our employees. We are audited at least annually by the BSI in order to maintain this certification, demonstrating our commitment to the safeguarding of personal information. Our goal is to protect the confidentiality, integrity and availability of information assets and systems. publicity, fines and enforcement. Thanks to our dedicated Legal & Compliance team, we are ahead of the curve and have been complaint since day one. They monitor and adjust protocols in line with legislation or regulation whilst upholding our robust internal data protection, handling and information classification policies. Marketing Source sees compliance as an opportunity for us to stand apart, leveraging our quality products and services in a market place where others cannot compete. Angela Bridges Head of Legal & Compliance 0333 577 8077 | marketingsource.co.uk 5 know your customers with advanceD profiling and segmentation Marketing Source offers one of the largest and most-trusted consumer datasets in the UK, as well as a raft of additional products and services, ranging from database management through to our market-leading channel validation platform. Knowing your audience and how best to market to them is essential and we can help you do this. Using advanced profiling and segmentation techniques, we can help you reach both your existing and future customers. We can help you deploy high conversion campaigns to ensure the very best Customer Lifetime Value (CLV), by providing greater insight using our industry-leading dataset and our skilled data analysts. We can help you to drive intelligently decisioned cross-sell campaigns and improve your marketing budget ROI, whilst engaging and targeting your customers effectively across multiple channels, using our clean and accurate datasets. Data Provision • Power your marketing selection with MS Reach, one of the UK’s largest and most-complete consumer data universes. - Page 8-11 • Drive targeted online display advertising to known consumers that match your profile using MS Reach Online Audiences.- Page 8-9 • Optimise engagement with the right business contacts, using MS Connect. - Page 12-13 6 Marketing Source | Data Services overview tailor your message to maximise roi with market-leading products and services Data Management • Receive expert advice on using customer and prospect data to optimise engagement with your audiences and maximise ROI. - Page 18-19 • Unify all your data sources to achieve a Single Customer View. - Page 18-19 • Get the availability and insight you need to effectively plan and utilise your core data assets. - Page 18-19 Data Hygiene • Keep your channel data clean and accurate in real-time with MS Pure. - Page 14-15 • Minimise your postal costs with MS Clarity. - Page 16-17 • Outsource your data hygiene tasks to our production teams. - Page 18-19 For more information call us on 0333 577 8077 www.marketingsource.co.uk 7 REACH Your Data Insight Purposes with MS Reach MS Reach is a multi-channel, consumer universe, offering meaningful insight to acquire and retain your customers. MS Reach is our multi-channel consumer universe spanning more than 44m individuals across 22m+ households. With the ability to build a complete profile of your customers, telling you more about their habits, wants and lifestyle choices, MS Reach data can also drive targeted campaigns to acquire new customers and help you quantify and plan your strategies for growth. All data in the MS Reach universe is regularly cleansed and rebuilt, processing more than four billion records annually, ensuring that your communications are relevant and received by the right prospects. MS Reach has been engineered to 8 Marketing Source | Data Services provide fully-cleansed and compliant data across all marketing channels, including postal, landline, mobile and email. Use MS Reach to power your campaigns and enhancement requirements. What Can MS Reach do for Me? • Gain Customer Insight Gain a deeper understanding of all your customers, using the variables within the MS Reach data product. Profile, select, personalise, and enhance your marketing and customer engagement. • Acquire Consumer Data Target new customers through all marketing channels: postal, telephone, email and online. MS Reach is now available to support online display advertising. Speak to us about joining your online and offline activity. • Retain Existing Customers Foster and increase the lifespan of your customers’ loyalty, through effective and personalised engagement. • Ensure Compliance Use clean, accurate data that is in line with all compliance and legislative guidelines. See Compliance section on page 5. • Cross-Sell Learn more about your customers’ transactional behaviours, wants and needs to develop new approaches MS REACH Over 44 million individuals contact consumers with pinpoint accuracY to cross-sell new products and services, across a variety of channels. MS Reach: Consumer Data Provision MS Reach is used by a wide range of organisations from FTSE 100 businesses to SMEs to achieve their goals in marketing, analysis, cross-selling and validation activities. Whether used as a prospect pool, a data spine or a customer insight product, MS Reach offers rich and accurate data from over 44 million UK individuals and 22+ million UK households. Built using varied contributor feeds from a large number of certified partners and Electoral Data from over 9,000 different wards, MS Reach is one of the largest, most comprehensive and most reliable data universes available. With more than 400 core variables, covering everything from income to pet ownership, you can create specific and actionable marketing campaigns and increase your conversion rate. Using MS Reach to enhance the data quality of your customers enhances the prospects of your business. MS Reach Ticks All Your Consumer Data Boxes: • Rich, detailed records. • High quality data. • Verified as over 95% accurate. • Regularly cleansed and rebuilt. • Flexible licensing options. For more information call us on 0333 577 8077 www.marketingsource.co.uk 9 CHARITY Over 11.6m individuals are available within the MS Reach charity subject area. These individuals are interested in or have donated to national or local charities. Property Sale Available for 22m+ households with data on household composition, ownership status, property type, location, council tax band, length of residency and house sales. 22m+ households are covered Insurance With 23m+ building renewal dates, 13m+ contents renewal dates and 12.5m+ car insurance renewal dates where 26.9m+ individuals have at least one insurance month. with 9M+individual email addresses available Finance Financial status coverage of 38.2m+ consumers, with granular detail on occupation, income, investments and banking style Retail Granular detail suitable for retail customers helping to pinpoint segment, select potential consumers with a higher degree of confidence, based on their interests, wealth profiles, demographics, and shopping habits including mail order. We have a retail marketing universe for 13m+ UK individuals. Rich From insurance renewal dates to pet ownership, MS Reach boasts more than 400 lifestyle variables - giving you exceptional insight into every aspect of your customers’ profile, needs and wants. With this information available to you in a concise, easy-to-use format, you can better position your products, services and marketing strategies to approach your customers as individuals, rather than statistics. 10 Marketing Source | Data Services Accurate MS Reach data is collated from a network of trusted, certified partners. Regularly cleansed and rebuilt, there’s no need to worry about data decay: MS Reach data is fresh and relevant. Our method of compilation far exceeds standard points of address to include multi-occupancy buildings, ensuring your communications reach the right people, every time. Automotive MS Reach has 12.9m+ detailed records of car insurance renewal behaviour enabling timely targeting and over 6.4m vehicle ownership profiles ranging from BMW, Audi and Ford. Compliant All MS Reach data is collected in compliance with DPA standards and is fully-licensed for use in marketing, identity/database verification, tracing activities and other applications. In addition, all MS Reach data is compliant with the latest ICO guidelines and DMA Code. Travel Holiday destination information for 13m+ individuals, including travel frequency and holiday types within Europe as well as other worldwide destinations. MS REACH Pets/ Hobbies With over 5m pet ownership details and 22.9m+ data points on hobbies and interests including cycling, golf and eating out. News/media More than 6.9m newspaper and magazine readership demographics and frequency rates. Detailed provider information on 5.15m+ individuals who have broadband or cable. Flexible Businesses of different sizes need different things from the MS Reach data universe. We offer bespoke, affordable options to provide the data you need to fulfil your own specific marketing initiatives. Whether you need a complete consumer universe or a specific consumer dataset for a one-off campaign, MS Reach lets you run your campaigns, your way. Performance-Driven MS Reach is designed to perform. Marketing Source can help you refine that performance to your specific needs, allowing you to identify and select the best prospects within your chosen dataset or universe. We will assist you on your journey and become your strategic partner. For more information call us on 0333 577 8077 www.marketingsource.co.uk 11 CONNECT TARGET Key Decision-Makers across the UK Market to new B2B prospects, retain more customers, and improve up-sell and cross-sell to new acquisitions. We provide reliable business and financial data that is regularly refreshed and cleansed. Make the most of your marketing budget by connecting with the right leads. 12 Marketing Source | Data Services MS connect ensure your B2B data is accurate, reliable and relevant Offering you the unparalleled ability to reach key decision-makers across the UK, MS Connect’s high quality B2B data is maintained through weekly updates from a network of certified partners, to eradicate the causes of data decay, at source. In addition, data hygiene is performed regularly against industry-standard suppression files, ensuring that your data is current, relevant and effective. Target Specific Industries, Business Types and Job Roles The MS Connect B2B universe is entirely comprehensive, providing postal, landline, mobile and email contact points, allowing you to target specific industries, business types, financial profiles, geographies and even specific job roles. For higher-ranking campaigns, you’ll find company director data, complete with business and home address details. With an extensive range of prospects at your fingertips, you can be confident that your communications will hit their marks, at the right time. Make Important Decisions with MS Connect When it comes to B2B marketing campaigns, communications and exchanges, detail is paramount. The company profile data you’ll find in MS Connect isn’t limited to just SIC codes, giving you greater capacity for target selection. MS Connect also provides you with an indication of creditworthiness, helping you to decide whether or not to engage with a particular company. Business contact data is an everchanging entity. MS Connect delivers trustworthy and relevant data to support all your B2B marketing. How Can MS Connect Help You? See the big picture, in all its detail. Whether you’re looking to market to new prospects, retain more customers or improve up-sell and cross-sell offerings, you can power your campaigns with our B2B data. Profiling MS Connect combines and compiles up-to-date business data to give you a rich, clear and current view of your prospects. Multi-layered and detailed datasets allow you to quickly identify new and emerging opportunities and refine your communications accordingly. Data Enrichment MS Connect can identify and add new data points to your existing datasets, enhancing market insight, supporting segmentation and driving new ways in which to engage with your audiences. Consolidation Unite and enrich your datasets to create a single, complete and accurate view of all your business contacts. Plan your Marketing Identify new and emerging trends, cross-sell opportunities and gain a wider audience for your products and services. Gain Deeper Insights Capture a detailed picture of each organisation, enabling enhanced targeting. Ensure Data Quality Knowing that your data is accurate, up-to-date and of the best quality enables more confident marketing strategies and effective marketing spend. For more information call us on 0333 577 8077 www.marketingsource.co.uk 13 PURE Maintain your sender reputation MS Pure is a live, channel validation product that interrogates landline numbers, mobile numbers and email addresses to test that they are active and able to receive communications. Increase your deliverability across 3 channels pre-campaign to become a reputable sender. Data ages – so keep it clean. All validation is undertaken without having to inconvenience customers and prospects: • Landlines are validated using the telephone network – without having to make a call. • Mobile numbers are validated against the live Home Location Register database, used for call routing. • Email is validated against the recipient domain at inbox level – without sending a message. 14 Marketing Source | Data Services All validation is live and non-intrusive, reducing your bounce rates and reinforcing your brand reputation. What Can MS Pure do for You? Validate Customer Details MS Pure alerts you to invalid customer contact information, so you can take corrective action. Batch or Real-Time Processing Data can be uploaded within a secure portal for mass-cleansing or MS Pure can be set to analyse and validate your data in real-time, via API, providing an immediate opportunity to correct miskeyed information. Automatic Suppression MS Pure allows you to suppress invalid contact details from your campaigns, ensuring customer details are consistently and continually accurate and allowing you to measure the true ROI of your activities. How You Benefit Improved Accuracy Improve the quality and accuracy of your customer contact data. Increased Customer Value Maintain contact with your customers, regardless of their lifestyle changes, and increase their lifetime customer value. MS PURE stay in touch with your customers Protected Brand Reputation Prevent failed or inaccurate communications, which can cause significant damage to your brand. For more information call us on 0333 577 8077 All validation is live and non-intrusive, reducing your bounce rates and reinforcing your brand reputation. www.marketingsource.co.uk 15 CLARITY Comprehensive GonEAways List MS Clarity is a complete dataset of UK postal points that is regularly cleansed and refreshed, to ensure up-to-date accuracy. With a comprehensive list of over 50 million goneaways that is repeatedly rebuilt, MS Clarity helps to reduce postal wastage and marketing spends, increasing the performance of your campaigns. Improve the accuracy of your postal communications and deliver to the right recipients, every time. How Can MS Clarity Help You? How You Benefit With a comprehensive goneaways list, featuring over 50 million records which is regularly rebuilt and cleansed you can bring clarity to your mailing lists by delivering the right mail to the right addresses. Save on Print & Postage Ensure you are not wasting print and mailing invalid addresses. MS Clarity can give you continuous reliability and offer you a flexible annual license. Pre-screen your mailing lists to reduce wastage. 16 Marketing Source | Data Services Improved Response Rates Ensure your communications reach more of the right audience. Limited Corporate Brand Damage Reduce the potential for backlash against inaccurate communications. Help Prevent Identity Fraud Protect your customers by ensuring that only they receive the mail they were intended to. Improve Your Reputation Reduce wastage and your carbon footprint to promote your organisation as environmentally responsible. MS CLARITY Increase Performance & ROI REDUCE WASTE For more information call us on 0333 577 8077 comprehensive list of over 50 million goneaways that is repeatedly rebuilt. www.marketingsource.co.uk 17 DATA MANAGEMENT SERVICES Marketing Source’s data management services are designed to optimise your data, help you better position your marketing assets across a range of channels and boost business performance through informed and intelligent decision making. We have an experienced team of fully-qualified data experts to hand, to guide you through the creation and management of Single Customer View provision. Harness your Data with a Single Customer View Marketing Source provides an extensive range of data management solutions, designed to ingest, standardise, combine and make available your data assets in a powerful Single Customer View (SCV). Our consultants work with businesses of all sizes, processing billions of records and embracing their business needs and aspirations to transform multiple, unstructured and disparate datasets into insightful Single Customer View’s. Get the most out of your data. A Marketing Source built SCV offers a user-friendly summary of each customer’s relationship with your business, providing a sophisticated 18 Marketing Source | Data Services understanding of your customers’ locations, lifestyle, interests and preferences, allowing you to create bespoke and personal communications. Our industry-leading data management services allow you to humanise your data and treat your customers as people, rather than records. What Can Marketing Source do for You? Our data management process is broken into three stages: 1. Consultation & Scoping In order to help you make the best decisions, we will work with you to learn how your business works, its requirements and its long-term aspirations. With this information, our consultants will be able to provide what your company needs. Our team of data experts analyse every aspect of your datasets: the data journey, its frequency, velocity and volume. They’ll pinpoint peak periods, quieter periods, look at response rates, the channels you use, data hygiene and your customer retention. In addition, they’ll check to see your rate of acquisition, cross-sell potential and how your marketing campaigns are targeted. In short, if there’s the potential to add value to your data, we’ll find it. 2. SCV Construction Once your data has been fully reviewed, our consultants will be in the best place possible to help you draw up and implement intelligent, informed and effective SCV build strategies that are designed around your business and database needs. Your bespoke SCV will unify all data sources into an accessible and powerful tool. Our data and systems in all their components will be introduced, so that our experts can complete the bespoke building process, according to your business needs and goals, DMS manage your asset to get the best performance whilst managing the complex rules by which data is constructed. 3. Live Provision Construction isn’t the end of the process: your system needs to be maintained and the platform monitored to ensure its long-term performance. Our Technical Team will regularly review database performance, providing full support, should you need it. How You Benefit By letting us take the strain of your data quality management, you can free up your data stewards to work on other, progressive tasks. Marketing Source’s extensive range of data management services include: Data Consolidation We consolidate your varying datasets into a single, unified and easy-to-access data repository. Data Cleansing We cleanse and de-duplicate your customer records to give you one, authoritative and reliable master record of each of your customers and contacts. We have access to all industry suppression products. Data Maintenance We regularly update and maintain your customer data to ensure continuing accuracy and ROI. Gain New Insights Increase what you know about each individual to identify new opportunities. Refresh Existing Data Keep you data current and relevant. For more information call us on 0333 577 8077 Expand your Reach Find new cross-sell opportunities for customers and their associated family or household members. www.marketingsource.co.uk 19 our story why marketing source? Marketing Source is a leading data development company with core philosophies built on integrity, innovation and world-class service. Your customers come first, we understand that. Our aim is to listen, understand and work with you as a trusted partner. Acquisition and onboarding of new customers, as well as engagement, loyalty and retention of existing customers is where we add real value to our clients’ business. Central to our offering, is an industry-leading consumer database which is utilised by an esteemed list of big brands and internationally recognised companies, who we work tirelessly with to build accurate profiling and consumer targeting strategies which ensure the very best return on investment. We’re also proud to boast a list of industry awards and over a decade of experience. What really sets us apart is our diligence to follow legal and compliance regulations and pay the strictest attention to detail to ensure you and your customers’ data is safe and secure. Our ambition is to support your growth strategy by providing meaningful insights into your customers’ buying behaviour whilst guiding you through the ever-changing digital landscape. London Office Level 6 Broadgate Tower 20 Primrose Street London EC2A 2EW Exeter Office Sentio House Pynes Hill Exeter, Devon EX2 5AZ 0333 577 8077 [email protected] www.marketingsource.co.uk 20 Marketing Source | Data Services about us www.marketingsource.co.uk 21 OUR clients We are proud of their feedback We listen. We understand. We care. We know that your success is our success. Get to know your customers better today, and keep them engaged for tomorrow. We would love to help... 22 Marketing Source | Data Services testimonials Marketing Source are not just technically brilliant, they’re efficient, strategic and wrap their offering in a fantastic service. Through MS Pure we have been able to improve the quality of new email sign ups leading to an increase in engagement and retention. Marketing Source are not just another data bureau, they are a one-stop data solutions partner. Marketing Source automotive data received a 44% higher click through than the next leading provider in our automotive campaign. for Call us on 0333 577 8077 | www.marketingsource.co.uk www.marketingsource.co.uk 23 Talk to us To discuss how we can help you with your data challenges. Call us on 0333 577 8077 www.marketingsource.co.uk member Registered name: Marketing Source Ltd. Registered office: 42-50 Hersham Road, Walton-on-Thames, Surrey, KT12 1RZ. Place of registration: England and Wales. Registered number: 05350329 24 Marketing Source | Data Services