Download Hometown Walker Release

Media Contacts:
Kristen Clonan
Avon Foundation for Women
212-282-6797 (office)
[email protected]
Event information:
wwwavon39.org or call 1-888-540-WALK
Local [Insert City] Resident to Walk 39.3 Breast Cancer-Crushing Miles
Set To Participate In Weekend-Long AVON 39 [INSERT WALK CITY] on [INSERT EVENT DATE]
CITY, STATE (DATE) – [WALKER NAME] of [INSERT HOMETOWN] will join thousands of women and men in the upcoming
AVON 39 The Walk to End Breast Cancer [WALK CITY], raising funds to enable access to mammograms and medicine,
fuel research, and save lives. [PARTICIPANT FIRST OR LAST NAME] will participate in the 39.3 mile challenge over the
weekend of [INSERT WALK DATES]. This is [his/her] [first/second/third, etc] time participating in the AVON 39, and
[he/she] is training hard and raising funds in preparation for the event.
[INSERT WALKER NAME] was inspired to take part in the AVON 39 [INSERT WALK CITY] because [THIS IS YOUR
OPPORTUNITY TO SHARE YOUR PERSONAL STORY AND REASON FOR PARTICIPATING. SHARE IMPORTANT INFORMATION
INCLUDING YOUR INSPIRATION FOR PARTICIPATING, IF YOU OR YOUR FAMILY HAS BEEN TOUCHED BY BREAST CANCER,
IF YOU ARE WALKING FOR OR WITH SOMEONE, ETC. PLEASE KEEP CONCISE – TRY FOR NO MORE THAN 1-2 SENTENCES.]
“AVON 39 encourages walkers to prove their willpower by the miles they walk, and validate their impact through the
dollars they raise,” said Kevin Honeycutt, President & CEO, Avon Breast Cancer Crusade. “This challenge truly reflects the
spirit and attitude of our dedicated participants and our goal to end breast cancer.”
[INSERT NAME] has set a fundraising goal of $[INSERT GOAL AMOUNT]. To support [WALKER’S] fundraising campaign,
donations can be sent to [CONTACT INFO AND/OR WEBSITE LINK]. Funds raised by [INSERT NAME] and the thousands of
other AVON 39 participants are distributed by the Avon Breast Cancer Crusade to local, regional and national breast
cancer organizations to support breast cancer education, screening and diagnosis, access to treatment and support
services, and life-saving research. For a complete list of Avon Breast Cancer Crusade funding, visit
www.avonfoundation.org.
About AVON 39 The Walk to End Breast Cancer:
AVON 39 The Walk to End Breast Cancer is a project of the Avon Breast Cancer Crusade, which qualifies under Section
501(c)(3) of the U.S. Internal Revenue Code. Since its launch in 2003, the AVON 39 series has raised $590 million through
the dedication of 220,000 participating women and men from across the country, including Avon Associates and
Representatives. The Avon Breast Cancer Crusade awards the funds raised to local, regional and national breast cancer
organizations to accelerate breast cancer research; improve access to screening, diagnosis, and treatment; and educate
people about breast cancer. AVON 39 takes place in seven cities, covering 39.3 breast cancer-crushing miles in two days,
and raises significant awareness and funds to fight breast cancer. The AVON 39 series is the largest fund-raising event
for the Avon Breast Cancer Crusade. Since Avon launched the Crusade in 1992, Avon breast cancer programs in over 50
countries have contributed more than $800 million to conduct research and to advance access to quality care for all,
regardless of a person’s inability to pay. Visit www.avon39.org for more information.
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KNOW YOUR RISKS. KNOW YOUR BODY. TALK TO YOUR DOCTOR.
Encourage women around you to do the same. Don't forget, men can get breast cancer, too. Early detection helps save lives.
For breast cancer information and resources, visit avonfoundation.org.
AVON 39 The Walk to End Breast Cancer thanks National Sponsor Reebok
Follow AVON 39 The Walk to End Breast Cancer: