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Submission Form
Award Category: Best Event Marketing Strategy
In this day and age, event marketing is critical to the success of any event. Subsequently, event
planners are now much more experienced in developing targeted, multi-channel event
marketing strategies to build buzz and increase event registration. Nominees in this category
have adapted to the times and added ‘modern marketer’ to their job description. Their event
marketing process is automated, integrated and includes multiple channels for event success.
Judging Criteria
Use of Cvent e-marketing solution, Cvent integration with a marketing automation solution (i.e.
Salesforce, Eloqua, Marketo, etc.), or Cvent integration with a CRM Solution; Increase in event
registration year over year; multi-channel marketing (social media, website, etc.) creative and compelling
content; reporting to measure campaign success.
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Submission deadline is May 1, 2015.
Submit this completed form by going to the 2015 Plannie Awards Submission Survey
Finalists will be announced on May 15, 2015. All finalists will receive free Cvent CONNECT
registration and up to two $500 airfare vouchers.
Winners will be announced on June 17, 2015 at the Plannie Awards ceremony at Cvent
CONNECT in Las Vegas. Register Now
Company Name:
Primary Contact Name:
Primary Contact Job
Title:
Primary Contact Email:
Primary Contact Phone:
If this document is being submitted by someone else on behalf of the above company, please complete
this section:
Submitter Company:
Submitter Name:
Submitter Job Title:
Submitter Email:
Submitter Phone:
If I am a finalist, I give permission for my award category and company name to be listed…
in a Cvent press release (example):
[type ‘yes’ to indicate approval]
in promotional materials (Plannies Website, Cvent.com, Cvent Advocate Community, etc.):
[type ‘yes’]
I give permission for the details in this form to be used for a Cvent case study (note: the case
study will be shared with you for final approval before release):
Yes, you may write a case study based on the information in this form:
[type ‘yes’ to indicate
approval]
Please contact me to discuss this:
[type ‘Contact’ if you would like us to contact you to discuss
this first]
1. Please summarize your submission in five sentences or less. (If you are a finalist, this
information will be used in the Plannie award ceremony and placed on the Plannies website.
2. Please tell us a bit about your company and your event. Provide pictures from your event.
Give us a vivid way to experience your success!
3. Please tell us about the problem you were trying to solve with your event marketing strategy
and how Cvent helped support your success.
4. Before leveraging marketing automation and integrations, how long would it take for your
sales team or services team to know who attended your events? What sort of time-savings
have you seen since you’ve integrated your Cvent account with other solutions?
5. Please tell us about your event. What was the goal of your event? (i.e. lead generation,
customer engagement, thought-leadership, etc).
6. What marketing systems or processes did you use to market your event? Please provide
details below for the technologies you used:
a. CRM Integration (i.e. Salesforce)
b. Marketing Automation Solution (i.e. Eloqua, Marketo)
c. Cvent e-marketing tool
d. Social Media
e. Other:
7. What would you tell other Cvent clients about integration multiple systems?
8. How does your event marketing strategy play into your overall marketing strategy? What
percentage of your marketing lead generation strategies are tied to your events?
9. Please provide example emails and/or other promotional materials related to marketing your
event.
10. Did you include a mobile event app as a part of your event marketing strategy? If yes, please
explain how your mobile app increased attendance/engagement at your event.
11. Tell us about some of reports you used to measure success of your event marketing tactics.
Optional – Submit a 1-min. video that supports your Cvent submission. Give us a vivid way to
experience and understand your success in this category! Include your video URL here: