Download submission document

Dear Entrant,
Please find enclosed your submission information pack for the Australian
Broking Awards 2017.
This pack includes the following:
1. Category description and assessment criteria
2. Award submission guidelines
Please note: all submissions must be entered through our online eAwards
Portal. Paper submissions will not be accepted.
eAwards Portal: www.e-award.com.au/2017/aba
Good luck!
The Adviser Team
MARKETING CAMPAIGN OF THE YEAR
CATEGORY DESCRIPTION
Effective marketing is key to customer acquisition and retention. However, while most
brokers and broker groups appreciate the need for ongoing marketing, a number of groups
clearly standout in this field and the results they achieve speak for themselves. This award
considers the marketing process undertaken to generate leads and convert business.
Consideration will be placed on brokers’ ability to leverage a range of marketing mediums,
from traditional print advertising to social media and how that integrated approach helped
deliver a more effective campaign.
This award recognises the broker group or individual broker that has undertaken the best
marketing campaign in Australia over 2016.
This is a group and individual award and is based on the period from 1 July 2015 – 30 June
2016.
ASSESSMENT CRITERIA
Award based on submission only. Assessed by Australian Broking Award judges.
AWARD SUBMISSION GUIDELINES
The following outlines important information for all nominees. Please ensure that you read
the below before completing your submission.
Should you have any additional questions, please call Bronwyn Cooksley on 02 9922 3300 or
email [email protected]
Submission deadline
All submissions must be received through the eAwards Portal by 5.30pm on Friday, 21
April 2017.
Submission requirements
a) The entrant must upload a detailed submission that answers/addresses the points below:
Submissions are limited to 1,500 – 2,000 words (word counts must be strictly adhered to)
1. Explain the structured approach campaign, strategy and tactics used and eventual
outcome.
2. Detail your process for marketing that leverages multiple marketing channels (for
example advertising, public relations, websites, apps) and connects with customers
across myriad platforms.
3. What did you do differently during this campaign and why?
4. What are the major obstacles/challenges you faced during this campaign, how did
you manage or capitalise on them on them and what was the outcome?
5. Provide case studies or examples that demonstrate how the broker’s/brokerage
group’s marketing has empowered business development.
b) Please attach any supporting material (up to 5 only, files no larger than 200kb).
This material may differ depending on the category and can include images, statistics, media
coverage and other relevant information.
Remember to evidence any financial or business metrics or statements with supporting
documentation including audited statements, third-party independent data reports or
endorsements.
Please do not provide supporting documents unless they are directly referenced and
relevant to your submission.
Submission delivery
Submissions must be entered online through our awards
award.com.au/2017/aba on or before the submission deadline.
portal
www.e-
Confidentiality
Please note that all submissions are treated in the strictest confidence and only viewed by
the Australian Broking Awards judging panel.
Lodging multiple awards
While producing an awards submission can be a time-consuming process, there are ways in
which you can reduce the work required. For example, you may be able to use the same
core submission for a number of different categories, tailored to the specifics of each
category.
NOTE: You will still need to complete separate online submissions for each award.
Please also ensure that you enter the company name you wish to appear on all event
collateral (including the award trophy, should you be successful).