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Transcript
Social Media Marketing - Current Event
Use the Internet to find a current event article on social media marketing. The
article must be about either:
 how a specific company is using social media,
 how marketers in general are using social media in their marketing.
The current event must be from within 2015, 2016, or 2017 only.
For example
 Marketers Find Success on Instagram as Consumers Spend More Time on
Mobile (this article is from Adweek.com)
 Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and
Creative Content (from Simply Measured)
Examples of what you can type into Google





Social media marketing
Facebook marketing
Twitter marketing
Instagram marketing
Snapchat marketing
Another excellent option – go to one of these sites and use their search box.
 Adweek.com or Adage.com,
You must summarize the article in your own works, 5 sentence minimum. Submit
to Google classroom when you are finished.
You need to include the following:
Souce: (paste the url here)
Article Title:
Summary: